Social media marketing involves various tasks such as creating, publishing, monitoring, and engaging with your audience. To effectively manage these tasks, it's crucial to have a social media management tool that can consolidate all activities within a single interface.
The good news is that there's a plethora of tools available to support every aspect of your social media strategy. This article presents an overview of the leading social media management tools available, highlighting their main features, to assist you in choosing the best software for your team.
1. SocialPilot
SocialPilot is a user-friendly social media management option ideal for beginners. Beyond publishing and scheduling, it provides a curated content list based on keywords and categories, which can be automatically shared on your feed.
This solution also offers comprehensive analytics reports for informed decision-making. Users can track the performance of their content, gain insights into their audience engagement, and analyze growth patterns to continuously improve their content strategies.
Features:
- A content curation platform that supplies a list of content pieces to spark new ideas
- Support for multiple major social media platforms, including Facebook, Instagram, TikTok, and YouTube
- The capability to personalize and enhance posts for various social networks through a single post composer
Pricing:
- Professional – 10 social media accounts = $25.50 per month
- Small Team – 20 social media accounts = $42.50 per month
- Agency – 30 social media accounts = $85.50 per month
- Agency plus – 50 social media accounts = $170.00 per month
2. Sprout Social
Sprout Social is a full-fledged social media management solution designed for businesses of all sizes. It facilitates the management of all aspects of social media strategies through integration with various platforms including Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube, and more, in a single dashboard.
The tool also allows for the management of reviews from sources such as Google My Business and Facebook and the creation of shoppable posts through integration with Facebook Shops and Shopify catalogs. Additionally, the Employee Advocacy tool provides a curated content feed for employees to share on their social networks, boosting your business's reach.
Features:
- The capability to find the best hashtags for your content
- A unified dashboard with comprehensive features such as social media publishing, scheduling, monitoring, analytics, reporting, and more
- The ability to maximize visibility and reach with the ViralPost feature, publishing content at the optimal engagement times
- A centralized inbox for all your social interactions, consolidating messages from multiple platforms
- In-depth analysis of post-performance through custom URL tracking, including referral traffic and conversions
Pricing:
- Standard – $249.00 per month
- Professional – $399.00 per month
- Advanced – $499.00 per month
- Enterprise – custom pricing
3. Sendible
Sendible is a social media management solution designed for large businesses and agencies with numerous social media accounts. The software offers a variety of integrations to simplify the social media management process for its users.
Features:
- Reports optimized for showcasing social media ROI to clients
- A mobile application for convenient on-the-go monitoring and management
- A unified dashboard for monitoring social media performance Team collaboration tools for content creation and approval by clients
Pricing:
- Creator – 6 social profiles = $29.00 per month
- Traction – 24 social profiles = $89.00 per month
- Scale – 49 social profiles = $199.00 per month
4. KeyHole
KeyHole stands out from other social media management tools due to its focus on influencer tracking and marketing. Its Influencer Analytics provides valuable insights on the impact of individual influencers on marketing campaigns. Social media reporting is at the core of KeyHole's offering.
Features:
- Instant generation of shareable and presentation-ready reports on social media performance
- Various reporting options such as brand reporting, campaign reporting, hashtag reporting, and influencer reporting analysis
Pricing:
- Profile Analytics – $39.00 per month
- Social Listening and Campaigns – $79.00 per month
- Influencer Tracking – custom pricing
- Enterprise Suite – custom pricing
5. Buffer
Buffer is a suitable social media management tool for small businesses or those starting out. With a free plan for the first three social media channels, it's an ideal choice for setting up your Facebook, Instagram, or Twitter.
Features:
- The capability to build landing pages for lead generation, sales, and other purposes
- Tools for scheduling and publishing social media content, organized by channel
- An all-in-one engagement dashboard for managing online mentions and messages
- Performance analytics and reporting for a comprehensive view of your social media success
Pricing:
- Free – $0.00
- Essentials – $5.00 per month per channel
- Team -$10.00 per month per channel
Bottom-line
Social media has become a crucial component of contemporary businesses, fulfilling functions such as customer support, market research, advertising, and revenue generation. However, this barely scratches the surface of its potential. To effectively utilize social media, it's crucial to find the right management tool for your team's needs. Consider taking the time to review our list of top tools, weigh your options, and make an informed decision to drive your business forward.
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