If you have been tirelessly searching for top-notch alternatives to Benchmark Email, you have come to the right place. Undoubtedly, Benchmark Email is one of the most established and experienced email marketing software options.
Having launched in 2004, it has witnessed the highs and lows of the email marketing industry and caters to a global clientele. However, given the availability of newer and better software today, it may be wise to switch from Benchmark Email.
Additionally, the software has several significant flaws and drawbacks that will be discussed in more detail later.
This post will offer a detailed analysis review of the top alternatives to Benchmark Email, enabling you to make an informed decision. You will have found an ideal replacement by the time you finish reading.
1. GetResponse
GetResponse is quickly emerging as one of the top contenders to Benchmark Email, thanks to the recent introduction of several new features. While it remains a reliable email marketing tool, GetResponse has expanded its capabilities to include omnichannel marketing campaigns with features such as web push notifications, social media ads, Google ads, and live chat.
Furthermore, GetResponse stands out from the crowd with its unique features such as funnel builder and webinars, and even allows new marketers to create a fully functional website. To top it off, GetResponse boasts a better email deliverability rate than Benchmark Email, making it a popular choice for bloggers, eCommerce businesses, marketers, and agencies alike.
Features:
- Offers an easy drag & drop email builder to create mobile-friendly email templates. You can also create templates with just text or import your custom HTML code.
- Provides a vast selection of templates for emails, sign-up forms, landing pages, etc. You can easily edit them to match your brand voice.
- It has advanced marketing automation workflows with conditional branching and A/B split testing.
- Offers a funnel builder and webinar module in a single dashboard, allowing you to capture leads, boost sales, nurture leads, and embed polls and surveys in your webinars.
- Offers multiple omnichannel marketing features such as social media ads, Google ads, web push notifications, live chat, and an AI-driven website builder.
Pricing:
- Free
- Email marketing – $15.58 per month
- Marketing automation – $48.38 per month
- Ecommerce marketing – $97.58 per month
2. Sendible
Sendinblue is a software that has evolved from a basic email marketing tool to a comprehensive suite of digital marketing tools. It offers email marketing services in addition to other marketing features such as social media ads, SMS marketing, SMTP server, live chat, CRM, and more. Due to its multi-user nature, Sendinblue is a top alternative to Benchmark Email.
Emails sent via Sendinblue have a high deliverability rate, with an average of 96%, according to Email Tool Tester's deliverability report. This is among the top three email services in terms of email delivery. In comparison to Benchmark Email, Sendinblue's deliverability rate is considerably higher, resulting in better engagement and conversions for email campaigns sent through Sendinblue.
Features:
- Similar to Benchmark Email, Sendinblue allows you to create email templates with the help of a drag & drop builder. All the email templates created are mobile-responsive in nature. Not to forget, you can also add custom HTML code for your templates as well.
- You can connect this SMTP server with any third-party SaaS to send transactional emails to your customers or subscribers. It also offers an extensive set of API for integration.
- Allows you to automate your email marketing strategy by enabling you to create marketing automation workflows.
- You can create advanced workflows with a drag & drop interface or use any of its prebuilt automation templates. Rest assured, you also get to add conditional logic in your automation workflows.
- Offers plenty of ways to capture leads. Some of it includes sign-up forms, landing pages, etc.
- Allows you to easily embed your sign-up forms in the landing pages or your self-hosted website. Not to forget, Sendinblue also comes as a WordPress plugin.
- Packs a plethora of other digital marketing tools. It includes SMS marketing, Facebook ads, CRM, and a live chat widget.
Pricing:
- Creator – $29.00 per month
- Traction – $89.00 per month
- Scale – $199.00 per month
3. MailerLite
If you're in search of a basic email marketing service, MailerLite may be the perfect choice for you. It has the highest email deliverability rate among all Benchmark Email alternatives at 97%, which means your email campaigns are more likely to result in better engagement and conversion rates.
However, it's important to note that MailerLite has a rigorous screening and onboarding process to maintain their reputation. Once approved, you must adhere to fair email marketing practices, or risk being banned from the platform. Despite these strict policies, MailerLite offers all the essential email marketing tools and features.
Features:
- Offers different types of email editors such as drag & drop, rich text, and custom HTML.
- You can choose from a variety of ready-made email templates to speed up your email creation process.
- Offers landing pages, pop-ups, and a complete website builder to help you grow your email list. All leads collected are automatically added to your email lists.
- Enables you to add tags to your contacts based on their behavior and activity, allowing you to send more personalized email campaigns.
- Offers various segmentation rules, and you can use dynamic content in your email templates for different audiences.
- Allows you to deliver campaigns based on your subscribers' time zones.
- The auto-resend feature automatically sends the email to contacts who haven't opened your first campaign.
- You can conduct A/B split tests to find out what works best for you.
- Enables you to embed surveys in your email campaigns, which can be used to gather feedback and testimonials from your customers.
- You can track and monitor the performance of your email campaigns using MailerLite's reporting and tracking tools.
Pricing:
- Free
- Growing business – $9.00 per month
- Advanced – 19.00 per month
- Enterprise – Contact sale
4. Constant Contact
Constant Contact is a simple yet efficient email marketing service that can be considered as one of the top Benchmark Email alternatives. Previously, it was solely an email marketing tool, but now it has expanded to effortlessly create social media posts and ads from its dashboard. This service has become a “go-to” software for marketers, eCommerce businesses, bloggers, websites, and agencies alike.
To enhance your marketing campaigns, Constant Contact now allows you to conduct surveys and polls through emails and social media. Additionally, you can collect donations from your landing pages. When comparing Constant Contact to Benchmark Email in terms of email deliverability, Constant Contact is far superior. This means that your email campaigns are likely to have a better impact on your subscribers.
Features:
- Provides a drag and drop email editor along with pre-built templates that are mobile responsive.
- You can create advanced marketing automation, such as welcome series emails and subscriber action-based automation, with Constant Contact.
- Offers list building tools like sign-up forms and landing pages, and you can segment your subscribers based on different factors to personalize your emails.
- Allows you to publish simple social media posts, which helps you take care of your social media marketing strategy from a single dashboard.
- Provides an insightful tracking dashboard that shows real-time metrics like opens, clicks, and unsubscribers to help you monitor the performance of your email campaigns.
- You can conduct surveys and polls through emails and social media and collect donations from landing pages.
Pricing:
- Core – $9.99 per month
- Plus – $45.00 per month
5. ActiveCampaign
ActiveCampaign is an automation platform that is highly recommended for businesses of all sizes, including eCommerce, small businesses, and enterprise-level businesses, as well as various types of marketers. Due to its popularity and its set of marketing features, ActiveCampaign is one of the top alternatives to Benchmark Email.
Moreover, it has consistently performed well in email deliverability tests, with a recent test showing an average deliverability score of 91%, which is significantly better than that of Benchmark Email. With its advanced automation features and high email deliverability, ActiveCampaign is a great choice for businesses looking to enhance their marketing strategy.
Features:
- Provides a drag & drop email builder with mobile-responsive templates, including 125+ readymade templates.
- Allows you to segment your email lists and personalize your templates with dynamic content and various tags.
- Enabling you to design powerful automation workflows with conditional logic. It also supports email funnels for lead nurturing and conversion.
- Includes a range of other marketing tools, such as CRM, SMS marketing, Facebook custom audience, web personalization, landing pages, and lead scoring.
- Offers a free migration service to transfer your account data from other software, such as Benchmark Email.
Pricing:
- Lite – $29.00 per month
- Plus – $49.00 per month
- Professional – $149.00 per month
- Enterprise – Contact sale
Bottom-line
In conclusion, there are several email marketing automation platforms available as alternatives to Benchmark Email. These tools offer a range of features and functionalities to help businesses and marketers achieve their marketing goals.
Whether it's ActiveCampaign with its powerful marketing automation, Constant Contact with its list building and segmentation tools, or GetResponse with its webinar hosting capabilities, each alternative has something unique to offer. It's essential to evaluate your specific marketing needs and budget to choose the right email marketing tool for your business.
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