Are you a business owner looking for a reliable tool to create high-converting websites and sales funnels? Look no further than ClickFunnels, the industry leader in this space. But before you invest your time and money, it's important to do your research. Read my detailed review of ClickFunnels to determine if it's the right fit for your business needs.

What is Click Funnels?

ClickFunnels specializes in building sales funnels through its landing page builder. By targeting specific prospects and effectively converting them into buyers, ClickFunnels' landing pages have proven to be highly successful for businesses. The platform was created by Russell Brunson, a notable figure in the marketing software industry. Prior to developing ClickFunnels, Brunson was recognized for his innovative work with email marketing software.

Thanks to its well-known founder, ClickFunnels quickly gained popularity in the online space. The platform's landing pages are distinct from traditional websites, as they are designed to captivate visitors and effectively convert them into customers. While the software itself is quite intricate, its user interface boasts a user-friendly drag-and-drop editor, making it accessible to even novice online business owners.

Type of Funnels you can create using ClickFunnels:

  • Lead generation funnels
  • Sales funnels
  • Content funnels
  • Sales call booking funnels
  • Discovery call funnels
  • Onboarding funnels
  • Review funnels
  • Limited time offer sale funnels
  • Webinar Funnels
  • Shopping cart funnels
  • Cancellation funnels
  • Upsell/downsell funnels
  • Membership funnels
  • Squeeze page funnels
  • Survey funnels
  • Tripwire funnels
  • Live demo funnels
  • Lead magnet funnels

ClickFunnels simplifies the process of building an online presence and increasing conversion rates through online marketing, ultimately boosting online sales. If you're interested in learning more about what ClickFunnels can do for your business, keep reading my review.

ClickFunnels 2.0 version

ClickFunnels 2.0, which made its debut in October 2022, has been eagerly awaited by many. This latest release is packed with numerous new and enhanced features that were absent from the original ClickFunnels, making it a comprehensive all-in-one platform.

Below are the list of added features for the version 2.0:

  • Funnel Hub dashboard
  • Visual funnel flow builder
  • Online courses builder
  • Membership site builder
  • No-code drag-and-drop website builder
  • No-code drag-and-drop ecommerce website builder
  • Write and publish blog posts
  • Visual automation builder
  • CRM funnel builder
  • Real-time analytics
  • Complete email marketing service
  • One-click universal site-wide changes
  • Team collaboration and simultaneous page editing
  • Significantly improved performance and designs
  • Plus lots more

ClickFunnels 2.0 is now more than just a sales funnel builder; it has transformed into a comprehensive all-in-one platform for managing your business.

ClickFunnels available Pricing Plans

ClickFunnels offers three different price options, namely the Basic plan, Pro plan, and Funnel Hacker. Although ClickFunnels is more expensive than other landing page software, customers can avail of a 14-day free trial before making a purchase.

The Basic plan has certain restrictions, including limitations on the number of pages, visitors, payment gateways, and domains. On the other hand, features such as follow-up funnels and weekly peer review are only available to Pro and Funnel Hacker customers.

Despite these differences, all plans offer similar features such as funnel templates, funnel builder, advanced funnels, unlimited contacts and members, A/B split page test, and more.

The Funnel Hacker plan comes with additional benefits, including unlimited funnels, Backpack feature, SMTP integrations, unlimited pages and visits, custom domains, priority customer support, and more.

By opting for annual billing with the Funnel Hacker plan, you can enjoy significant savings of up to $3,468 per year. To discover more about ClickFunnel's pricing options, visit their website.

Exploring the Pros and Cons of ClickFunnels


  • Automatic mobile optimization
  • Intuitive and user-friendly interface
  • Easy duplication of pages
  • WordPress Plugin for integrating ClickFunnels funnels on WordPress sites
  • Offers useful integrations for efficient online business management
  • No coding knowledge required, including CSS
  • Offers educational marketing content and online courses
  • Integrates with common digital marketing platforms
  • Provides various marketing tools apart from sales funnels
  • Regular software updates for fixing bugs and adding more marketing tools
  • Membership sites feature allows multiple users to moderate the website
  • A/B testing feature for trying out new changes and selecting the best-performing ones for funnels, advertisements, web pages, etc.
  • Supports third-party integrations and plugins for a complete website
  • 14-day free trial before purchasing
  • Generates and targets leads for increased online revenue
  • Provides sales analytics for informed business decisions
  • Funnel scripts feature removes the need for content writing


  • Pricing plans are expensive and not affordable for small businesses.
  • Customer support needs improvement.
  • Email marketing is clunky and not user-friendly, 3rd-party email integrations are recommended.
  • Limited customization options due to software's focus on simplicity

Features and benefits of ClickFunnels

1. User-Friendly UX Interface

ClickFunnels is renowned for its easy-to-use interface, which is second only to its innovative funnel-building process. The software has been developed with simplicity in mind, and users will find everything to be intuitive and straightforward. Despite its ease of use, ClickFunnels still provides ample options to create a complete landing page. The design interface is both modern and straightforward, with predefined widgets that users can drag and drop to build their pages. Creating funnel steps is also a breeze with the drag-and-drop feature. Additionally, ClickFunnels offers a funnel cookbook to guide users through creating their first sales funnel. The dashboard is simple yet organized, providing all the necessary information in one place, enhancing the user experience.

2. Funnel Builder

ClickFunnels has a comprehensive funnel builder that caters to a diverse range of funnels for their clients. The builder covers various types of funnels, each serving a specific purpose. Moreover, there is a broad selection of templates available for each type of funnel.

3. Lead Magnets

If your objective is to generate leads and create a list of potential customers to reach out to, consider using the leads funnel. The basic squeeze page funnel is ideal for capturing email and Facebook messenger leads, allowing you to compile a list of email addresses or messenger contacts. Simply select one of the Squeeze page templates provided to get started.

Another option for lead generation is the application funnel, which provides more detailed information about prospects beyond just their email addresses. This type of funnel uses a reverse squeeze page, pop-up, application page, and a thank-you page to collect details such as names, phone numbers, geographic regions, company information, and more. You can tailor the application funnel to obtain the specific types of information you need from your leads, and templates are also available to simplify the process.

4. Landing Page Builder and Editor

ClickFunnels is renowned for its simple drag-and-drop landing page maker, which allows users to create individual pages within their funnels with ease. These pages are specifically designed to capture the attention of leads, gather information such as email addresses, advertise and sell products, among other functions. The landing page builder is extremely user-friendly, to the point where some users utilize ClickFunnels solely for this feature.

For those who are new to building pages from scratch, ClickFunnels offers a vast selection of templates to choose from. Select a template that suits your needs, customize it, and add it to your funnel. The drag-and-drop feature makes customization a breeze, with widgets and elements readily available on the side for easy access. Simply select the ones you need and drag them to your desired location on the page.

Additionally, the ClickFunnels marketplace offers a range of free and premium starter landing pages that users can utilize and customize. However, sometimes widgets may shift slightly, causing minor positioning issues, although this occurs infrequently and is not a significant problem. Check out our Top list of Landing Page Builder for 2023

5. Third-Party Integrations

ClickFunnels offers a range of third-party software integrations that can be utilized to simplify your online business and sales process. These tools are designed to enhance the ease of use for users.

Numerous third-party integrations are available, including:

  • ActiveCampaign
  • Mad Mini
  • Facebook
  • Drip
  • GoToWebinar
  • Market Hero
  • Ontraport
  • ShipStation
  • Zapier
  • ConvertKit
  • SalesForce
  • Avalara
  • Constant Contact
  • YouZign
  • HTML Form
  • Hubspot
  • Zoom
  • Twilio SMS
  • Kajabi
  • WebinarJam
  • Shopify
  • Ever Webinar
  • Mailchimp

CF can be integrated with various payment gateways, such as:

  • Stripe
  • Infusionsoft
  • Warriorplus
  • JVZoo
  • ClickBank
  • Taxamo
  • Ontraport
  • Blue Snap
  • Easy Pay Direct
  • NMI
  • Recurly

Incorporating these integrations couldn't be simpler; all it takes is a single button click. These tools assist in all aspects of online sales and marketing, including payment gateways, email marketing tools, SMS marketing, social media, and online events.

6. A/B Testing

If you're interested in assessing various iterations of your funnel pages, A/B testing is an invaluable tool. This feature enables you to analyze multiple versions of a page, pinpointing areas that may be underperforming while identifying the key components of highly effective pages. Such an assessment can help you create a thoroughly optimized funnel, resulting in a greater number of leads.

7. WordPress Plugin

For WordPress users, this is yet another valuable feature. This plugin eliminates the need to constantly switch between ClickFunnels and WordPress. Instead, you can easily create pages and add them to your website without any inconvenience. Additionally, editing and managing these pages is a breeze. The plugin has garnered high praise on WordPress, boasting over 20,000 active users.

8. Affiliate Program

Backpack is ClickFunnels' affiliate program, which simplifies affiliate marketing by using “sticky cookies.” Setting up traditional affiliate programs can be a time-consuming and laborious process. However, with the sticky cookie approach, when a customer utilizes an affiliate link, their information adheres to the affiliate. As a result, the affiliate receives commissions for all of the customer's future purchases, even if they don't use a specific affiliate link anymore.

This approach renders the affiliate program more appealing since affiliates earn commissions on all of a customer's purchases. This incentivizes affiliates to promote your website more, ultimately increasing visitors and buyers.

9. Followup Funnel

The follow-up funnel is a highly useful and often overlooked component of a successful sales funnel. In fact, it has the potential to generate more revenue than a typical front-end sales funnel.

With ClickFunnels' follow-up funnel, you can build your lead lists from various sources, including opt-in pages, registration pages, and order forms. To create lists in your follow-up funnel, simply locate the ‘Add New List' button under ‘Email Lists' in the dashboard. You can also create smart lists, which segment your customers based on various parameters such as geographic location, demographic attributes, buying behavior, sales funnel progression, number of followers, interests, income, recent purchases, and more. Segmenting your customers in this way allows you to better target them with advertisements and campaigns. The more effectively you can target your prospects, the more successful your campaigns will be.

Using the follow-up funnel, you can send emails, text notifications, and broadcasts to your smart list prospects.

Downsides of ClickFunnels

In order to provide a comprehensive ClickFunnels review, it is necessary to discuss both the positive and negative aspects of the software as a service. With that said, it is important to note that there are some aspects of ClickFunnels that I do not find favorable. Below are the specific features that I find unfavorable:

  • ClickFunnels is expensive compared to similar services, with the basic package costing almost 4 times as much as other popular landing page creators.
  • The restrictions of 20,000 visitors and only 20 funnels for the standard plan are low for the cost, but the features provided may make it worth the money.
  • Better alternatives to ClickFunnels are available for those on a small budget.
  • Some templates in the library may be outdated and unattractive, although there are plenty of good ones available.
  • Websites made with ClickFunnels can end up looking similar since clients use the same templates, but customization options are limited

Frequently Asked Questions:

What is ClickFunnels?

ClickFunnels is an internet-based software-as-a-service (SaaS) solution that enables the creation of websites and sales funnels that are effective at generating revenue. Russell Brunson (co-founder and CEO) and Todd Dickerson (co-founder and CTO) established ClickFunnels in 2013, and the company is headquartered in Eagle, Idaho. ClickFunnels has been recognized by Forbes magazine as “silently revolutionizing the online marketing industry.”

Can ClickFunnels be trusted?

In all honesty, ClickFunnels is completely legitimate. It's worth noting that ClickFunnels has achieved rapid growth, with over 100,000 paying customers and more than $100 million in annual sales. As a privately-owned SaaS company in North America, ClickFunnels is among the fastest-growing.

Does ClickFunnels offer a free plan?

ClickFunnels does not provide a free plan. Their entry-level package (which includes one website, one user, and 20 funnels) starts at $127 per month. However, all ClickFunnels plans come with a free trial period of 14 days and a 30-day money-back guarantee.

Is it necessary to install any software to utilize ClickFunnels?

ClickFunnels does not require any software installation as it operates entirely online through a cloud-based SaaS platform. Therefore, there is no need to download or install any software. Any new updates or funnel templates are automatically integrated into the cloud and can be accessed through a member account.


ClickFunnels is a powerful tool that can effectively boost website traffic and drive sales. It's a great option for online businesses, provided you aren't working with a tight budget and require a lot of customization. This software serves as a comprehensive marketing solution for webpages and online businesses, making it the top choice for building landing pages and sales funnels. However, it's important to note that the high cost of using this platform can be a significant drawback. Overall, I hope this review of ClickFunnels has been informative and thank you for taking the time to read it.

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