To achieve success in business, having cold email software is crucial. This software is the first step to introducing your products and services to potential customers and building relationships.

Using the best cold email software can send more emails in less time, helping you increase your email list, engage with customers and prospects, and ultimately close more sales.

With the assistance of the best cold email software, creating email templates becomes effortless and saves you time so that you can focus on other essential tasks. Additionally, you can schedule emails for later in the day to prioritize specific campaigns.

Lead generation campaigns are another great use of cold email software. They help businesses identify new leads who need their services and existing customers who are ready to purchase again.

This article will examine some of the leading cold email marketing software applications that are available in 2023, their key features, and how they can benefit businesses of all sizes. Regardless of whether you are a newly established company or a well-established business seeking to enhance your email marketing efforts, these software solutions can assist you in achieving your objectives and maximizing your return on investment.

1. Milkshake

Mailshake is a marketing automation tool designed to facilitate business growth. With just a few clicks, you can manage, create, and send personalized emails, SMS messages, and push notifications.


  • Easily create attractive email templates using our drag-and-drop editor. You can also customize designs with our HTML editor.
  • Automatically send messages based on subscriber actions such as opens and clicks. Additionally, you can set up smart rules that trigger based on specific criteria such as time or date.
  • Create segments based on any criteria such as location, age group, or interests and target these groups with automated campaigns.
  • Easily send attractive emails to your contacts in a matter of minutes right from your inbox.
  • View all of your emails in one centralized location, complete with statistics and analytics to gauge the success of your campaigns.
  • Customize email templates for different purposes such as newsletters or product updates.
  • Build stunning HTML emails without any coding experience using our user-friendly email builder.


  • Email Outreach – $58.00 per user per month
  • Sales Engagement – $83.00 per user per month

2. Hubspot

HubSpot is an all-in-one inbound marketing and sales platform designed to help businesses attract visitors, convert leads, and close customers. The platform provides everything you need to execute an effective inbound marketing strategy. The HubSpot Marketing Platform includes various tools such as inbound marketing software, marketing automation, sales tools, and analytics.

With the inbound marketing software, you can create compelling content, design landing pages that catch the eye, send beautiful emails, and track your results using award-winning software. The marketing automation feature allows you to generate more leads by customizing drip campaigns that nurture prospects from the top to the bottom of the sales funnel.

The platform also offers sales tools like CRM integrations and lead scoring to help you close more deals. Moreover, the analytics dashboard allows you to measure every aspect of your business, empowering you to make data-driven decisions. With HubSpot's all-in-one platform, you can streamline your marketing and sales processes and achieve your business goals more efficiently.


  • Allows you to create content that attracts visitors and converts them into leads.
  • Measure the performance of your campaigns, content, and sales funnels.
  • Create, organize, and publish content across multiple devices with their Content Management System (CMS).
  • Build landing pages for Facebook ads, Google AdWords, and website visitors.
  • Improve your website's conversion rate by enhancing its design or copywriting.


  • Free – $0.00
  • Starter – $18.00 per month
  • Professional – $450.00 per month

3. Saleshandy

Saleshandy is a company that focuses on sales training and development, providing assistance to businesses to help their salespeople grow their business. Their approach involves creating custom programs that are tailored to a company's needs, but are also enjoyable for the salespeople.

One of their most popular offerings is the Saleshandy Academy, which includes online video training, live webinars, private coaching, and more. In addition to training programs, Saleshandy also offers a CRM platform that is built specifically to help salespeople be more effective.

This platform allows sales teams to track leads, manage contacts, and nurture them through the sales process. What sets Saleshandy apart is their focus on salespeople and the intuitive interface of their app, which makes it easy to use on-the-go.

With features such as reminders and email templates, salespeople can streamline their communication with prospects and customers. Saleshandy's platform is accessible from anywhere, on any device, giving salespeople the flexibility to manage their outreach efforts efficiently and effectively.


  • Automate email campaigns for prospects and customers to keep them engaged and informed about your products or services. 
  • Use email templates to quickly create professional-looking emails and customize them according to your needs.
  • The Saleshandy dashboard provides you with a real-time overview of your sales activities, so you can monitor progress, see what needs to be done next, and identify opportunities for growth.
  • Saleshandy's mobile app lets you manage your sales activities on-the-go, so you can stay connected with your prospects and customers anytime, anywhere.
  • Provides detailed analytics and reports on your sales activities, so you can track your progress, identify trends, and make informed decisions to improve your sales performance.


  • Outreach Basic – $27.00 per month
  • Outreach Pro – $79.00 per month
  • Outreach Scale – $150.00 per month
  • Custom – contact sales

4. Right Inbox

The Right Inbox is the primary Inbox for customers to receive brand messages. As soon as they open the app, they will see this Inbox, including promotions and other brand messages.

To ensure that your customers receive your marketing communications, getting them to opt in as early as possible is crucial. This can be achieved through an onboarding flow that prompts them for permission when they first sign up for your app.

Onboarding flows can be customized based on the user's actions within the app, such as the number of logins or purchases. This allows you to target specific users with messages that are tailored to their behavior before receiving the message.


  • Create automated emails to follow up on sales leads and nurture your prospects with relevant content.
  • Manage your email lists, add new subscribers, and send out newsletters easily from within the app.
  • Segment your emails into categories based on the actions taken by your customers, such as opens, clicks, or purchases.
  • Create unlimited campaigns with unique subject lines and content that match your business goals.
  • See when an email was received and who sent it without opening it.
  • Tracks incoming messages even if they are in your junk or spam folders.


  • Free – $0.00
  • Personal – $7.95 per month
  • Professional – $14.95 per month

5. Yesware

Yesware is a platform that aims to improve the productivity of salespeople by helping them to close more deals. The platform provides an inbox that automatically organizes, tracks and reports on all email correspondence such as emails, attachments, and notes.

Yesware integrates with Gmail, Outlook, or any IMAP-enabled email account, allowing users to view their Yesware data within their existing email inbox. Yesware also offers interactive dashboards that provide a quick overview of how many emails were sent or received, how many were opened and clicked, who opened them and when they were opened.

Detailed reports are also available to show which emails generated the most revenue and which ones did not. Yesware's email tracking technology is available on their web application, which means users can track emails from anywhere and on any device.


  • New home screen displaying the most important tasks for better visibility and prioritization
  • Ability to add notes to tasks for more detailed and organized follow-up activities
  • Task history view in a timeline format for easy tracking of when tasks were created and completed


  • Pro – $15.00 per seat per month
  • Premium – $35.00 per seat per month
  • Enterprise – $65.00 per seat per month
  • Custom Plan – contact sales


In conclusion, cold email marketing can be a highly effective strategy for generating leads and sales, but it requires careful planning and execution. To be successful, it's important to choose the right tools and software, craft compelling emails that grab attention, and follow up consistently with prospects.

With the right approach, cold emailing can help businesses reach new customers and grow their revenue. However, it's also important to respect people's time and privacy, and to always follow best practices for email marketing to avoid being marked as spam.

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