Businesses allocate significant amounts of funds towards email marketing and social media advertising to boost sales and maintain customer loyalty. Nonetheless, cold emailing remains one of the top acquisition channels for both retail and tech companies when it comes to acquiring new customers.
A successful cold email campaign can drive growth and offer an impressive return on investment. Cold emailing entails sending unsolicited emails to potential recipients with no prior interaction. Companies typically use this strategy to engage with individuals who may be interested in their goods or services.
Cold emails can be valuable marketing tools if they are targeted to the appropriate audience and provide value in their content. Unlike spam, companies that execute cold emailing correctly direct their emails to specific audiences who have genuine interest in what they have to offer.
Cold emailing is a type of advertisement that receivers can opt-out of at any time to avoid receiving similar emails in the future. Nevertheless, creating cold emails can be repetitive work, as marketers must do numerous copying and pasting.
That's where cold email software comes in handy.
With the use of sophisticated algorithms, these tools can help businesses automate their cold emailing campaigns, enabling them to send personalized emails at scale.
In this context, we will explore some of the top cold email software available in the market that can help you launch successful campaigns and drive growth in 2023.
1. SmartReach
SmartReach is a comprehensive solution that provides a broad range of features, including hyper-personalization, advanced scheduling, omnichannel outreach, reply sentiment analysis, and team-centric capabilities. The software comes with email deliverability tools that are specifically designed to ensure that emails are delivered to the right recipients. These tools include list-cleaning (email validation), gradual daily send increases, and spam test reports.
With SmartReach's reply sentiment analysis feature, businesses can prioritize responses for improved efficiency, while advanced scheduling enables them to send emails at times convenient for recipients in their time zone. Additionally, the platform supports all major email clients, including GSuite, Office365, Outlook, Mailgun, and SendGrid.
Moreover, SmartReach's omnichannel outreach capability allows users to utilize platforms like LinkedIn, SMS, WhatsApp, and calls alongside cold email campaigns. The software is ideal for teams, offering team-level settings, role-based permissions, a shared Team Mailbox for easy collaboration and transparency, 2FA for all team members, SOC-2 Audit Reports, and an agency dashboard to manage multiple clients, among other features.
Features:
- Achieve hyper-personalization in cold emails
- Schedule custom send times for emails
- Utilize reply sentiment analysis to prioritize responses
- Implement omnichannel outreach
- Enjoy an intuitive and user-friendly interface
- Automate workflows with “if-this-then-that” functionality
- Collaborate easily with a shared team inbox
- Leverage account-based sales features
- Benefit from a dedicated plan for agencies
Pricing:
- Standard -$99.00 per month
- Pro – $149.00 per month
- Ultimate – $199.00 per month
2. Woodpecker
Woodpecker is an excellent tool for B2B companies that utilize automated personalized emails to reach out to potential clients. It is designed specifically for cold emails and follow-ups and allows you to send emails directly from Gmail, Office 365, or Exchange accounts. Additionally, it integrates seamlessly with a wide range of other business tools, including Zapier and Salesforce.
Woodpecker prides itself on being one of the most secure options for automated campaigns and is an excellent choice for teams that need to collaborate, share lists of contacts, and blacklist domains.
With features like A/B testing, if-campaigns, and manual tasks, Woodpecker offers sophisticated functions that allow for easy customization and personalization. They are continually improving and updating their software and have a new pricing structure that allows you to pay for only the add-on features you need. You can turn add-ons on and off at any time, giving you the flexibility to pay for exactly what you need when you need it.
Features:
- The interface is intuitive and user-friendly, making it easy to navigate and understand.
- Setup and contact list integration are streamlined and efficient.
- Automated A/B testing provides valuable insights into campaign performance.
- Detailed reporting allows for tracking of daily, weekly, and monthly metrics.
- Customer support is always available to assist with any questions or issues.
- Snippet-based conditions offer customization options for increased personalization.
- The warm-up feature helps maintain sender reputation for improved deliverability.
- Manual tasks can be included in campaigns for non-email actions.
- Strong security measures ensure the safety of user data.
- If-campaigns allow for prospects to be directed to different streams based on specific criteria.
- Unlimited team members or multiple team members per slot for increased collaboration.
- Customizable pricing allows users to pay only for features they use, when they need them.
Pricing:
- Cold Email – $49.00 per month
3. Snov.io
Snov.io is a well-known cold email software with an intuitive interface and robust features. By automating email campaigns, Snov.io saves users time and effort. A Google Chrome extension enables users to discover email addresses on websites. Snov.io also provides triggers that send notifications when an email is opened and automates follow-up emails if no reply is received. Additionally, Snov.io's Domain Search Tool allows users to locate email addresses associated with specific domain names.
Features:
- Find email addresses of potential clients with Email Finder feature
- Intuitive and user-friendly Interface for easy navigation and use
- Automate your outreach with Drip Campaigns
- Validate all email addresses with Email Verifier to ensure deliverability.
Pricing:
- Trial – $0.00
- Starter – $30.00 per month
- Pro – $75.00 per month
- Custom – $999.00 per month
4. SalesHandy
Saleshandy is a top-rated cold email software that allows you to send highly personalized email sequences with excellent deliverability rates. It uses a human-like sending approach to avoid spam folders and ensure that your emails reach the recipient's primary inbox.
Saleshandy's dashboard provides an intuitive interface where you can effortlessly create a personalized email sequence, schedule emails, and add up to 49 follow-up steps. With a detailed analysis of each sequence, you can track the progress of your prospects and convert them into customers.
Saleshandy ensures high email deliverability by taking a human-like sending approach that avoids the spam inbox and safely delivers emails to the primary inbox. Furthermore, the software automatically pauses a sequence if there is a risk of bounced emails, ensuring that your email campaigns remain effective.
Features:
- Automate your cold email sequences with ease
- Improve open rates with AI writing assistant
- A/B test different formats to optimize results
- Use Saleshandy Connect, a LinkedIn email finding tool, to find hot leads
Pricing:
- Outreach Basic – $27.00 per month
- Outreach Pro – $79.00 per month
- Outreach Scale – $150.00 per month
- Custom – contact sales
5. Hunter.io
Hunter.io is an online tool designed for researching and verifying professional email addresses. Although its cold email campaign feature is relatively new, Hunter.io is an excellent all-in-one solution for your cold outreach efforts.
With Hunter.io, you can locate and verify emails of your target audience within seconds and discover hard-to-find contact data to personalize your campaigns and improve outreach results.
Having Hunter.io in your toolkit is essential for any successful cold outreach campaign. Additionally, if you use Gmail and do not need complex email automation features, By using Hunter.io's campaigns feature, you can have a comprehensive solution that covers everything from finding emails to converting them into customers.
Features:
- Accuracy rate of 90% for provided email addresses
- Seamless integration with web browser for easy usage
- No extra charges for team subscriptions
- All-inclusive solution for cold outreach campaigns
Pricing:
- Free – $0.00
- Starter – $49.00 per month
- Growth – $99.00 per month
- Pro – $199.00 per month
- Business – $399.00 per month
Bottom-line
Lead generation heavily relies on email marketing, making it a crucial channel for businesses. By utilizing the cold email software listed above and combining them with your expertise, you can attain great success in your campaigns. These tools offer features that simplify and expedite your work. Take the time to evaluate and select the software that fits your requirements and resources.
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