If you're looking for an email marketing tool that can help you grow your business, you've likely come across ConvertKit. Although ConvertKit is a well-known email marketing platform, it may not cater to the specific needs of every business. Fortunately, there are many ConvertKit alternatives that provide comparable features and functionalities.
In this article, we'll explore some of the top ConvertKit alternatives to help you find the best option for your needs. Whether you're looking for more advanced automation features, better pricing, or a more intuitive interface, there's an alternative out there that can meet your needs.
1. Drip
Drip, owned by Leadpages and founded by Rob Walling, is a customer relationship management (CRM) platform designed for eCommerce businesses. The platform is dedicated to enhancing businesses' relationships with their customers by offering a range of tools for managing customer data, optimizing marketing strategies, and engaging with customers.
Features:
- Automate emails triggered by customer behavior such as site visits, email opens, clicks, and more.
- Source customer data and segment your audience using tags and custom fields.
- Create personalized emails using Drip's visual email builder and content blocks.
- Serve personalized ads to customers on Instagram and Facebook based on their web activity.
- Access accurate revenue reports and use split testing to better understand your email campaigns' effectiveness.
- Integrate with third-party platforms like Shopify, WooCommerce, Facebook, Instagram, and Magento.
Pricing:
- Price starts at $39.00 per month
2. Pabbly
Pabbly is a ConvertKit alternative that is particularly suitable for businesses looking to collect subscribers for their mailing list. The platform works with SMTP servers, and it is relatively user-friendly.
Features:
- Uses SMTP servers for sending and receiving emails.
- Built-in email server and connects with over 50 external ones.
- Drag-and-drop builder for creating emails quickly.
- Pre-created emails can be scheduled to send at any given time.
- Follow-ups for non-opens can be scheduled to improve open rates
- Built-in lead capture functionality to acquire more email leads.
- Subscription forms can be added to websites for collecting new leads.
- Email tracking feature for tracking campaign clicks, opens, and more.
- Tool to eliminate wrong email addresses from email lists and minimize email bouncing.
- Manage billing and subscriptions with a built-in tool.
- Automate repetitive tasks and create custom workflows.
- Integrates with a wide range of apps, including Zapier and Google Analytics.
Pricing:
- Free – $0.00
- Standard – $14.00 per month
- Pro – $29.00 per month
- Ultimate – $59.00 per month
3. SendGrid
If you're looking for an email marketing tool, SendGrid is a viable competitor to ConvertKit. It's a subsidiary of Twilio and well-suited for creating and sending a wide range of emails, such as newsletters, notifications, promotional messages, and transactional emails. SendGrid has been operating since 2009 and is trusted by over 80,000 business users.
Features:
- Access to a rich email template library for your email campaigns. Create email templates quickly using a drag-and-drop editor or HTML.
- Emails can be sent automatically when triggered or in drip series.
- Deliverability: SendGrid's deliverability feature ensures that sent emails get delivered straight to the inbox, guaranteeing a 96% success rate and avoiding spam or junk folders.
- Effortlessly manage your audience with SendGrid's centralized platform. Analytics dashboard provides statistics to help in decision making.
- SendGrid features an email testing feature that tests your emails before sending it. It checks for errors and vulnerabilities that might affect their delivery.
- Supported third-party integrations on SendGrid include WordPress, Zapier, Oracle, Mass Mailer, Drift, AutoPilot, and over 100 more.
Pricing:
- Free – $0.00
- Essentials – $19.05 per month
- Pro – $89.95 per month
- Premier – custom pricing
4. GetResponse
GetResponse is an excellent alternative to ConvertKit, particularly for small businesses and entrepreneurs. With a reliable platform and a presence in over 183 countries, GetResponse boasts over 350,000 satisfied customers. Established in 1999, it is one of the oldest competitors of ConvertKit.
Features:
- GetResponse allows you to send newsletters, autoresponders, and other email types with a deliverability rate of 99 percent. The platform provides a drag-and-drop editor and numerous email templates for quick email campaign creation.
- Schedule emails to auto-send and create drip campaigns with automated triggers.
- GetResponse offers a library of over 5,000 Shutterstock images that are licensed for use in your campaign emails.
- Design landing pages, contact forms, and social media ads using the platform's drag-and-drop editor.
Pricing:
- Free – $0.00
- Email Marketing – $19.00 per month
- Marketing Automations – $59.00 per month
- Ecommerce Marketing – $119.00 per month
5. Omnisend
The last alternative to ConvertKit on our list is Omnisend, designed exclusively for eCommerce marketers. The platform has been available for approximately six years since its launch in 2014, and it has gained a significant following. Over 50,000 customers use Omnisend marketing software, including major brands such as Unilever, House of Organic, and ModKat. Omnisend's focus on eCommerce makes it an attractive option for businesses that need to market and sell their products online.
Features:
- Omnisend provides customizable email templates and a drag-and-drop visual composer for quick creation of marketing emails. It also features campaign boosting functionalities to help reach ideal buyers.
- Automated emails can be sent to contacts when they sign up or perform specific actions on your online store.
- Omnisend monitors customer behaviors, enabling you to prioritize certain customers and group them into segments for targeted email campaigns.
- Customizable forms are available for collecting data from site visitors using custom fields.
- Cross-selling and up-selling products on your online store is made easy with Omnisend, allowing you to maintain good buying relationships with your customers.
- Omnisend delivers metrics that allow you to track sales and product performance for better decision making.
Pricing:
- Free – $0.00
- Standard – $16.00 per month
- Pro – $59.00 per month
Bottom-line
In the above list, there are ten of the best ConvertKit competitors and alternatives, all with the necessary features for email marketing but with varying pricing plans. However, out of all these alternatives, Sendinblue is the most recommended one. The reason behind this recommendation is due to its email, SMS, and live-chat features, making it very useful for email marketing. Moreover, Sendinblue provides automation for all these messaging mediums, including transactional emails.
What's more, with only the free plan, you can engage up to 9,000 contacts, which is a significant limit compared to other ConvertKit alternatives and competitors. In addition to Sendinblue, Drip is another worthwhile ConvertKit alternative to consider, facilitating extensive marketing and automation. Its vast number of third-party integrations makes it perfect for versatile marketers. Furthermore, Drip offers flexible pricing plans, ensuring you only pay based on the number of email contacts you have.
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