As the world of business becomes increasingly competitive, the need to obtain accurate and timely feedback from customers has never been more important.
In order to make informed decisions about product development, marketing, and customer service, businesses need to have access to reliable customer feedback tools. These tools can provide valuable insights into how customers feel about a company's products or services, and they can help businesses to identify areas where they need to make improvements.
With so much data being generated from customer feedback, it’s important to have a stack that not only creates an easy process for collection but also keeps things organized and in one place. You don't want any information slipping through the cracks while keeping your customers engaged with what you're doing.
There are a variety of different customer feedback tools available, and the best way to choose the right tool for a particular business will depend on its specific needs and objectives. In this article, we will take a look at some of the best customer feedback tools available and how they can be used to benefit businesses.
Readers Disclosure:
Our content is supported by our reader, that means some of the link from this article and within this website are affiliate links. If you click any of these links, then we may earn a commission with no extra cost to you. Please see our Affiliate Disclaimer here.
SurveySensum

SurveySensum is a powerful tool that can help you collect accurate data and get insights into your customers’ needs and wants. With SurveySensum, you can create surveys that are tailored to your specific target audience. You can also use SurveySensum to track customer satisfaction levels over time, so you can identify trends and areas for improvement.
In addition, SurveySensum offers valuable features such as the ability to segment respondents by location, age, gender, and more. With these tools at your disposal, you’ll be able to get a clear picture of your customers and make informed decisions that will improve your business.
Features:

SurveySensum is a powerful survey tool that helps organizations collect and analyze feedback from customers, employees, and other stakeholders. It offers a wide range of features, including the ability to create custom surveys, add multimedia content, and track responses in real-time.
Here is the list of features offered by SurveySensum that you should know about:
- Easily create NPS, CES, and CSAT surveys to gain insight and improve your customer experience
- Use text analysis for open-ended feedback to view behind friction without the need for manual coding
- Respond to feedback at the right time to get more insight by using detractors for automated alerts
- Make action and view the performance and improvement of your online surveys in a customizable dashboard
- Data management that controls the data collection and stored securely your data privacy and incorporates network security
Pricing:

SurveySensum pricing depends on the number of responses you expect per month. Their pricing starts at $45.00 billed annually. All pricing options include unlimited surveys and responses, real-time reporting, data export, and email support. You can also request a demo to explore and test out all the features before signing up.
Parlor.io

Parlor.io’s Voice of the User system places all customer needs, feedback, and sentiment in one place for software companies to use as they see fit with complete transparency across every team within your company.
Parlor.io is an all-inclusive tool that syncs up with your business tools, giving you access to live chat and ticketing systems as well. It also tracks how customers are performing on different channels like CRM or analytics platforms so we can make sure our efforts aren't wasted anywhere.
Features:

If you’re looking for a creative and collaborative way to work on projects with your team, try Parlor.io. Their online platform makes it easy for you to get started, and their wide range of features ensures that you have everything you need to get the job done.
Here is the list of features offered by Parlor.io that you should know about:
- Access and manage all the needed information in a single platform from your user feedback loop
- View data, access tools, workflows, and integrated sources of your customer's data in a single dashboard to get more insight and make improvements
- Empower your data with automation to make instant responses and understand what your customer's needs
- Allows you to integrate all your existing and trusted applications to support your task management
- Personalized your user engagement by creating guides, feedback forms, surveys, feeds, articles, and more
Pricing:

Parlor.io is an all-in-one user relationship management system that offers a variety of pricing plans to suit your needs. They have a complete package and starting package that you can request for custom pricing.
URM – request pricing
- User management module with 5 segments and up to 1,000 signal pings
- Access all features from the feedback and engagement management module
- Data management includes unlimited users, custom properties, and event tracking
- Allows integrations from CRM, and Slack/Teams
URM Lite – request pricing
- User management module with 1 segment and up to 3 active signals
- Access to 1 customizable feedback inbox for all users
- Access in-app guides, resources center, and feedback forms
- Access data to unlimited users with integration from CRM, and Slack/Teams
UserReport

UserReport is a website that provides users with the ability to write reviews on products and services. The site is easy to use and navigate, and it offers a variety of features that make it a valuable resource for consumers.
It allows users to rate products and services on a five-star scale, and it also provides the option to leave detailed feedback. In addition, the site includes a searchable database of user-generated reviews, making it easy to find information on specific products and services.
Features:

UserReport is a website that allows users to create surveys and polls, as well as view the results of other people's surveys. This site is perfect for anyone who needs feedback from a large number of people, quickly and easily. It's also great for collecting data about public opinion.
Here is the list of features offered by UserReport that you should know about:
- Survey widget feature that allows you to access information about your customers and let you create surveys easily
- Gather and review feedback from your customers and take action to improve your products and give a better customer experience
- Know your customer's satisfaction over time with satisfaction reports that you can visualize and compare to get insights into your performance
- Net promoter Score that determines how loyal and satisfied your customers are to make actions and keep your customers engage
- Target specific groups through emails plus it allows you to collect and export as CSV and Excel
Pricing:
UserReport offers a pricing plan that is very affordable for small businesses and startups. You can visit there for more detailed pricing.
Qualtrics

Qualtrics is a research and data analysis software that helps businesses gather customer feedback and make data-driven decisions. The software provides users with a variety of tools to collect, analyze, and visualize data.
Additionally, Qualtrics offers a wide range of features to target specific audiences, create surveys, and design questionnaires. It also offers a mobile app that makes it easy to collect data from anywhere and offers extensive reporting capabilities that make it easy to identify trends and patterns in the data.
Features:

Qualtrics offers a suite of research tools that helps businesses and organizations gather feedback from customers and employees. With Qualtrics, you can create surveys, track customer satisfaction, measure employee engagement, and more. Plus, Qualtrics makes it easy to analyze your data so you can make better decisions based on your findings.
Here is the list of features offered by Qualtrics that you should know about:
- Analyze and understand customer feedback with statistics and analysis to take action
- Measure your customer experience to know where to improve with automation workflow
- Receive customer feedback from all of your channels and record all your customer interaction
- Allows you to integrate with your existing tools and processes to easily collect & manage data
- Customizable dashboards plus ticketing tools and enterprise security for tracking & data safe
Pricing:

Qualtrics offers a pricing plan that is tailored to meet the needs of businesses of all sizes. You can request a personalized demo to get an understanding of what pricing plan best fits your needs. You can visit their site to fill up the form or you can get in touch with them through their provided contact number.
SurveyMonkey

SurveyMonkey is a leading online survey platform, with over 20 million users worldwide. The platform allows users to create and distribute surveys, as well as collect responses and analyze results.
SurveyMonkey offers a wide range of features, including customizable templates, skip logic, question piping, and real-time reporting. The platform is also mobile-friendly, so surveys can be taken on any device.
In addition, SurveyMonkey also offers a number of tools for collaboration, such as the ability to share surveys with others and collect responses via email. In addition, SurveyMonkey provides a number of resources for survey design, including templates, a question bank, and expert tips.
Features:

SurveyMonkey offers a comprehensive suite of survey tools that can be used by businesses of all sizes to gather feedback from their customers or employees.
Here is the list of features offered by SurveyMonkey that you should know about:
- Allows you to create highly-customizable surveys with drag & drop tools and editable templates
- Gather data from multiple channels including email, web page embeds, social media, and other sources
- Analyze survey results with real-time dashboards and advanced analytics capabilities plus reports with a variety of visualizations and exportable data
- Share surveys and collaborate with team members in real-time and connect with other third-party apps and services to make the most of your data
- Provide secure and reliable hosting for surveys and collected data with HTTPS encryption, SOC 2 compliance, and multi-factor authentication
Pricing:

Survey Monkey is a website that allows users to create and conduct online surveys. The company has been in business since 1999, and over the years, it has received a number of awards for its services. In addition to businesses, Survey Monkey also caters to educators and students who wish to collect data for research projects.
Team advantage – $25.00 per user per month
- Create and share surveys with the control
- Allows collecting all the feedback from customers
- Alert notification to give instant replies to customers
- Allows integrating existing or popular application
- Makeup to 50,000 responses per year with 24/7 email support
- Give access to your team to analyze, filter, and export data
- Access to advances analyze features with industry benchmarks
Team Premier – $75.00 per user per month
- Access all features from the team advantage plan
- Allows using unlimited filters, comparing rules, and data trends
- Makeup to 100,000 responses per year with 24/7 phone and email support
- Includes click map data visualization, sentiment analysis, and block randomization
- Allows creating multilingual surveys and Whitelabel surveys with survey completion redirect
Enterprise – contact sales
- Access all features from the team's premier plan
- Get unlimited API access with HIPPA compliant feature
- Get enhanced governance and security features with SSO
- It has dedicated customer success manager and account control migration
Qualaroo

Qualaroo is a customer feedback platform that helps businesses collect insights from their customers. Qualaroo allows businesses to create surveys that can be embedded on their website or sent out via email. Qualaroo also provides a dashboard where businesses can track and analyze the results of their surveys.
Qualaroo's reporting tools help you track customer satisfaction over time, and identify areas where you need to improve and it also allows you to export your data for further analysis.
Features:

Qualaroo is a survey tool that helps you gather feedback from your website visitors. You can use Qualaroo to ask questions about people’s experiences on your website, find out what they think of your products or services, and collect ideas for new features or improvements.
Here is the list of features offered by Qualaroo that you should know about:
- It allows using customizable survey templates to make your survey creation easier and to look and feel of your survey to match your website’s branding
- Supports targeted surveys so you can ask different questions based on visitor characteristics, such as location or referral source
- You can set up survey triggers to start the surveys when visitors take an action on your website, such as visiting a page or clicking a link
- It has advanced features such as skip logic, conditionals, & randomization for more tailored responses
- Provide quick responses with intelligent feedback that automates the process of collecting data and visualizing for improvement
Pricing:

Qualaroo offers pricing plans that are designed to fit the needs of any business. All three plans offer a variety of features, including unlimited surveys, question types, reports, and team members. They also offer a free trial and a money-back guarantee so that customers can be sure they are getting the best product for their business.
Essentials – $80.00 per month
- Access to 1 user admin and domain
- Visualize data with reporting and analytics
- Get email notification on every response
- Create question types by accessing the basic feature
- Allows exporting data and use of professional templates
- Allows nudge placement, branching, and skipping logic
Premium – $160.00 per month
- Access all features from the essentials plan
- Access to 3 user admin and 2 domains
- Allows for advanced targeting and exit survey
- Create question types by accessing the advanced feature
- Includes NPS, mobile nudges, and nudges for prototypes
Enterprise – contact sales
- Access all features from the premium plan
- Access to unlimited user admin and domains
- Get reports and design APIs with vault
- Includes custom license, enterprise security, and ownership
Bazaarvoice

Bazaarvoice is a company that provides customer reviews, ratings, and other information for retailers. The company's mission is to empower consumers and brands to have authentic conversations that drive sales and improve the customer experience. Bazaarvoice also helps brands connect with shoppers through social media and user-generated content.
With Bazaarvoice, businesses can collect customer feedback in the form of reviews, ratings, and other user-generated content. This information can then be used to inform product development decisions and build trust with customers. Additionally, Bazaarvoice's platform allows companies to respond quickly to customer feedback and manage any potential reputation risks.
Features:

Bazaarvoice is a unique platform that allows businesses to collect and display customer feedback on their website. This feedback can be in the form of ratings, reviews, and questions and answers. Bazaarvoice also offers a variety of features to help businesses make use of this feedback, including reporting, moderation, and analysis tools.
Here is the list of features offered by Bazaarvoice that you should know about:
- Allows your customer to make reviews with images to see how they use your products and know their satisfactory
- Monetize your customer's opinions and insights from your products to drive more revenue and boost your sales
- Make responses directly from your sites to your customer's questions to build trust and loyalty
- Analyze customer feedback and use it to improve products, services, and customer experience
- Allow customers to filter reviews according to ratings, dates, or any other criteria that are important from your business perspective
Pricing:

Bazaarvoice pricing plans are flexible and designed to meet the needs of a variety of organizations. We offer both subscription-based and pay-as-you-go pricing models, depending on your specific requirements.
Bottom-line
Customer feedback is essential to understanding what products and services people want. It’s also a great way to get ideas for new products or services. By using the customer feedback tools we’ve mentioned in this blog post, you can start gathering valuable insights from your customers that will help increase sales and improve your bottom line.
Frequently Asked Questions (FAQs)
Question 1: What are the features you should look for when choosing a customer feedback tool? A customer feedback tool should have several features in order to be effective. It should be easy for customers to use, with a simple interface that does not require a lot of time or effort to submit feedback. The tool should also be able to provide customers with information about how their feedback is being used, and what changes or improvements it has led to. Additionally, it is important that the customer feedback tool be accessible from anywhere, so customers can provide feedback easily no matter where they are.
Question 2: How can customer feedback be used to improve customer service? By collecting feedback from customers, businesses can get a better understanding of what customers want and need, and make changes accordingly. Additionally, customer feedback can help businesses identify areas where they need to make improvements, and provide insight into how well customer service is currently performing. By using customer feedback to improve customer service, businesses can ensure that they are providing the best possible experience for their customers.
Question 3: What are some common ways to collect customer feedback? There are a few common ways to collect customer feedback, such as surveys, interviews, focus groups, and online reviews. By using these methods, businesses can gather a wealth of information from customers about their needs and wants, and how they feel about the product or service.
Additionally, businesses can track customer feedback over time to get insight into how their services or products are changing and evolving.