Businesses can utilize email marketing platforms, and software applications designed to create and manage email marketing campaigns. These platforms typically offer features like contact management, campaign creation and tracking, and email deliverability.
When selecting an email marketing platform, it's essential to consider your business's specific requirements. For instance, you'll need a platform to handle high-volume email deliveries if you have an extensive email list. However, a more straightforward platform may be adequate if you intend to send a low volume of emails per month.
In addition, it's crucial to consider the cost of the email marketing platform. While specific platforms are free, others necessitate a monthly payment. It's advisable to compare the features and prices of various platforms before deciding.
This post will primarily focus on and showcase hosted email marketing platforms.
1. MailerLite
MailerLite offers advanced tools that make email marketing easy and take it beyond the inbox. With a range of features, you can attract new people and turn them into loyal subscribers through websites, landing pages, pop-ups, and embedded forms. By using these features, you can expand your reach and attract a larger audience, leading to a steady influx of new customers and promoting the growth of your business.
MailerLite understands the importance of great customer support, which is why they offer award-winning live 24/7 support to help you every step of the way. You can also build subscriber trust and boost engagement by using advanced email automation that results in highly targeted and personalized emails. And the best part is that automation setup is now a breeze.
Overall, MailerLite is a comprehensive email marketing solution that offers advanced tools, easy setup, and excellent customer support. MailerLite has the potential to elevate your email marketing game and contribute to the overall success of your business.
Features:
- Schedule and deliver emails automatically with precision timing and targeting. For instance, celebrate a subscriber's birthday with a special discount based on their birthday field.
- Generate compelling and dynamic emails in a matter of minutes using our intuitive drag-and-drop email editor.
- Monitor and evaluate campaign performance to identify what resonates best with your business.
- Offer digital products, such as ebooks or downloads, to subscribers to boost revenue.
- Create eye-catching websites independently and showcase your business in the best light possible.
- Expand your audience using highly-effective and engaging subscription forms.
Pricing:
- Free – $0.00
- Growing Business – $9.00 per month
- Advanced – $19.00 per month
- Enterprise – custom pricing
2. Omnisend
Omnisend is a comprehensive email and marketing platform created to simplify customer engagement and communication. It offers potent automation tools, including segmented emails, popup forms, SMS messages, and push notifications, that allow businesses to connect with their customers on a personal level.
Moreover, the platform boasts extensive reporting and analytics functions that empower marketers and businesses to monitor customer interactions across various channels, this assists them in developing a better comprehension of their customers' preferences and needs.
Features:
- All-in-one email and marketing platform
- Powerful automation tools, including segmented emails, popup forms, SMS messages, and push notifications
- Personalized customer engagement and communication
- Comprehensive reporting and analytics capabilities
- Ability to track customer interactions across multiple channels
- Better understanding of customers' needs and preferences
- Streamlined customer engagement and communication
- Simplified email and marketing management
Pricing:
- Free – $0.00
- Standard – $16.00 per month
- Pro – $59.00 per month
3. Email Octopus
Grow your business with ease using our simple yet potent tools, all offered at an affordable price and easy to master. Simplicity is at the heart of everything they do at Email Octopus, from how they operate their team to the features they offer. They aspire to establish a sustainable and ethical enterprise that contributes to the well-being of our customers, employees, and community. They are self-funded startup that prioritizes delivering value to their customers rather than maximizing profits for shareholders.
Features:
- Easily import existing subscribers and continue to expand your list with customizable forms for your website.
- Begin with a pre-designed template and personalize it with the user-friendly email editor.
- Save time and reach new subscribers when they are most engaged with an automated welcome series.
- Employ insights and data to segment your subscribers into targeted groups.
- Monitor your open, click, and bounce rates using simple campaign reporting.
Pricing:
- Starter – free
- Pro – $8.00 per month
4. ConvertKit
ConvertKit is the ultimate marketing hub for creators, providing a hassle-free way to expand and monetize your audience. Attract more subscribers with stunning landing pages, sign-up forms, and link pages that showcase your work. Forge long-term relationships and promote your offerings like a pro with our user-friendly email editor and robust sales funnels. Effortlessly market and sell your digital products and subscriptions through ConvertKit to maximize conversions and minimize fees.
Features:
- Build landing pages quickly to promote your upcoming projects
- Provide readers with simple email sign-up forms to join your mailing list from your website
- Expand your reach by integrating with other tools you use for your business
- Own your relationship with your audience and grow your business with powerful email marketing features
- Design beautiful emails that convert without spending hours on design
- Create custom paths for sending well-timed, targeted content using automation tools.
Pricing:
- Free – $0.00
- Creator – $9.00 per month
- Creator Pro – $25.00 per month
5. Mailchimp
Mailchimp offers a marketing platform that includes expert advice to help you win over new and repeat customers through effective email communication and automation. With Mailchimp's prebuilt automations, you can generate more orders by reminding abandoned cart shoppers, reengaging lost customers, or cross-selling your products.
The results speak for themselves: marketers have experienced an average of 4x more orders when using Mailchimp's Customer Journey Builder compared to bulk emails. Additionally, Mailchimp's Customer Lifetime Value and Likelihood to Purchase segments help you identify and target your most valuable customers, leading to an average of 76% increase in revenue compared to not using these features.
Overall, Mailchimp provides a comprehensive marketing platform with prebuilt automations and expert advice that can help you increase orders, target valuable customers, and ultimately achieve greater success in your business.
Features:
- Choose from a wide selection of pre-designed email templates and customize them easily with Mailchimp's drag-and-drop editor.
- Improve your email open rates with Mailchimp's Subject Line Helper, which provides feedback on your subject lines.
- Engage your audience with behavior-based automated journeys created in the Customer Journey Builder.
- Monitor your email campaign performance and track sales with Mailchimp Reports.
- Gain insights into your customers' needs and preferences by using Mailchimp Surveys.
- Integrate Mailchimp with other email marketing tools to enhance your email results.
- Create and track your email campaigns on the go with Mailchimp's all-in-one Mobile App.
Pricing:
- Free – $0.00
- Essentials – $13.00 per month
- Standard – $20.00 per month
- Premium – $350.00 per month
Bottom-line
In summary, the significance of email marketing platforms and tools has escalated for startups and creators in 2023, making them an integral component of their marketing strategy. As competition continues to grow, businesses can utilize the potency of email marketing to connect with their target audience, establish rapport, and foster conversions. The availability of a wide range of email marketing platforms and tools with advanced features has made it easier for businesses to create effective email campaigns, automate their marketing, and track their performance. Choosing the right platform that aligns with a business's unique objectives and requirements is crucial as email marketing remains a primary avenue for businesses to expand their audience and drive revenue.
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