Numerous businesses have observed the advantages of email marketing when it comes to generating revenue. However, if you're still in the early stages of building your business or working with a limited budget, you'll need an inexpensive email marketing service to assist you.
Fortunately, a wide range of options is available to cater to businesses and industries of all types. All you need to do is carefully evaluate them to find the most cost-effective email marketing solution that can help your business grow.
And the best part? We've done the legwork for you! We've compiled a list of ten compelling email marketing platforms that are perfect for beginners or pros alike. These platforms enable marketers and business owners to create visually appealing campaigns for their customers without breaking the bank. Check out their features and pricing below.
1. Moosend
Moosend is a comprehensive email service provider that boasts exceptional marketing automation and segmentation features, leaving no room for disappointment. It's one of the most cost-effective email solutions available and is user-friendly, making it a great choice for marketing novices.
Using Moosend's ready-made email templates or its drag-and-drop editor, you can create stunning newsletters to captivate your audience. Additionally, the tool allows you to create landing pages and sign-up forms with ease to bolster your lead generation efforts.
Moosend's standout feature is its email list segmentation capabilities, which enable you to send more personalized emails to your subscribers, resulting in faster conversions. You can also establish automated workflows, autoresponders, and transactional emails via the SMTP server to send the right messages at the right time.
With its real-time analytics and reporting, you can track which emails perform best, ensuring more open rates and click-throughs in the future. Furthermore, if you want to determine which email variation, such as subject lines, will perform best, you can utilize Moosend's A/B testing solution. You can also integrate Moosend with your existing marketing stack, such as your CRM tool, for maximum performance.
Features:
- Easy-to-use email builder with drag-and-drop functionality and a variety of pre-made templates
- Landing page and subscription form builder for enhanced lead generation
- List segmentation options to send more personalized emails to subscribers
- Marketing automation capabilities for setting up automated workflows, autoresponders, and transactional emails
- Real-time analytics and reporting for monitoring email performance and improving future campaigns
- eCommerce AI solutions to drive sales and revenue
- A/B split testing to determine the best-performing email variations
- Integrations with various tools, such as Woocommerce, for seamless performance
Pricing:
- Free
- Pro – $7.00 per month
- Enterprise – Contact sales
2. Hubspot
HubSpot is renowned for its all-in-one CRM tool, which provides a comprehensive solution for running your business, from email hosting to content management. While their paid plans may be priced beyond the reach of some at $45 per month, HubSpot also offers many free tools perfect for small or growing businesses.
With their free account, you gain instant access to all of their Hubs starter plans. You can utilize their online form builder, email marketing and automation tool, free website hosting, live chat, reporting dashboard, and additional functionalities without charges.
These tools are equipped with various drag-and-drop features, making them incredibly user-friendly, and you'll have access to HubSpot's extensive support resources, knowledge base, and community. HubSpot's pricing plan allows even small businesses to get started, and as your business grows, your plan can quickly scale alongside it.
Features:
- Email automation and workflow sequences
- Contact management and CRM database
- Lead generation tools
- Content management system and website hosting
- Integrated security features
Pricing:
- Starter -$45.00 per month
- Professional – $800.00 per month
- Enterprise – $3,600.00 per month
3. ActiveCampaign
If you're in search of an email marketing and CRM solution that won't break the bank and also offers sales growth features, ActiveCampaign may be the perfect fit for you. It offers a full range of segmentation and automation tools to help you optimize your email marketing campaigns.
Additionally, ActiveCampaign can help you with lead generation efforts by offering an event tracking option. As you move further down the funnel, you can send more targeted messages based on the goals you've set.
ActiveCampaign also features an email builder and dynamic content capabilities, allowing you to personalize your messages. It's a powerful marketing automation tool that lets you create sophisticated email automation criteria, ensuring that your audience receives the right follow-up messages at just the right time.
Features:
- Personalized email campaigns through triggered and bulk emails
- Customer Relationship Management (CRM) solution
- Access to a library of HTML templates
- Audience segmentation and dynamic content capabilities
- Option for event tracking to personalize messages and increase engagement
Pricing:
- Lite – $29.00 per month
- Plus – $49.00 per month
- Professional – $149.00 per month
- Enterprise – Contact Sales
4. Mailjet
Let's take a look at Mailjet, which is another cost-effective email marketing platform with excellent capabilities. The interface is user-friendly and allows for collaboration to stay in sync with your team.
With Mailjet, you can create, test, and send responsive emails that convert using their email builder. It also makes managing your audience easy, allowing you to quickly grow your contact list. You'll have access to actionable analytics to monitor your performance.
In addition, Mailjet offers developer-friendly features like email API, SMTP relay server, and transactional SMS to achieve maximum results.
Features:
- Intuitive email builder with customizable templates
- Dynamic content feature for personalized messaging
- Contact list management tools for easy audience segmentation
- Role management via sub-accounts to collaborate with your team
- Advanced analytics dashboard to track your performance
- SMTP Relay system and email API for developers to enhance results.
Pricing:
- Free
- Essential – $15.00 per month
- Premium – $25.00 per month
- Custom – Contact Sales
5. MailerLite
MailerLite is a cost-effective email marketing solution that offers a wide range of email templates and an easy-to-use editor with both HTML and rich text capabilities. It's well-regarded for its comprehensive analytics features, such as click maps and location-based opens, which help you efficiently monitor your campaign's performance.
With this platform, you have everything you need to manage your contact lists and customize your campaigns to match your target audience's preferences. Additionally, you can create mobile-friendly email marketing campaigns that cater to customers on all devices.
Furthermore, MailerLite comes with a website builder for bloggers and small business owners who want to venture into eCommerce with basic functionality.
Features:
- Optimization features for email content
- Lead generation tools such as embedded forms and pop-ups
- Targeted campaigns and automated workflows
- Subscriber segmentation and management
- Integration with platforms like Shopify and WordPress
- Advanced analytics for campaign performance tracking
Pricing:
- Free
- Growing Business – $9.00 per month
- Advanced – $19.00 per month
- Enterprise – Contact Sales
Bottom-line
In conclusion, email marketing remains one of the most effective digital marketing channels, and choosing the right email marketing platform can make a big difference in the success of your campaigns. Fortunately, there are several budget-friendly options available in 2023 that offer advanced features such as email automation, audience segmentation, and analytics. You can identify the ideal email marketing solution that meets your budget and marketing goals by assessing your unique business requirements and comparing the features and pricing of various platforms.
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