Email marketing is an incredibly effective way for small businesses to reach out to their customers, build brand awareness, and drive sales. The abundance of email marketing services in the market makes it difficult to determine the best fit for your business.
In this digital age, email marketing has become more sophisticated, and businesses need tools that can help them create and automate their campaigns.
To help you navigate through the crowded email marketing landscape, we have compiled a list of top email marketing services for small businesses. In this list, we'll explore their features, pricing, and benefits to help you find the perfect solution for your business needs.
1. Constant Contact
Constant Contact is a highly regarded email marketing service provider, catering to the needs of small businesses. It's no surprise that it features on the list of top email platforms, given its popularity and ease of use. Regardless of whether you're a solopreneur with a membership website or a local bank promoting a financial product, Constant Contact is an excellent choice.
The service provider is also integrated into the WPForms plugin, allowing you to add a Constant Contact checkbox to any WordPress form with ease. With over 100 pre-designed email templates, a built-in drag-and-drop editor, and the ability to collect and manage email lists from your website, mobile devices, and social media, Constant Contact is a user-friendly option that's worth considering.
Features:
- Easily manage your contact list by uploading from Excel, Gmail, Outlook, and more
- Track clicks with the built-in heat tracking tool
- Send personalized email messages to unlimited recipients from your business email address
- Segment lists based on click behavior for targeted messaging
- Monitor unsubscribes, bounces, and inactive emails for list hygiene
- Make data-driven decisions with campaign activity monitoring
- Receive top-notch support via live chat, phone, email, and discussion forums
- Access helpful B2B email design inspiration and tips on the service's blog
Pricing:
- Core – $9.99 per month
- Plus – $45.00 per month
2. Sendinblue
Sendinblue is a versatile email and SMS marketing software that aims to enhance business relationships through efficient email marketing campaigns and automation. With its user-friendly interface, this powerful email service provider offers a range of tools to help you promote your brand. Its drag-and-drop builder and HTML editor make it easy to create personalized emails that cater to your unique needs. Additionally, Sendinblue provides free responsive templates that ensure your newsletter subscribers receive an excellent mobile experience.
Features:
- Benefit from 8 automation workflows to ensure that subscribers receive the right emails at the right time
- Automatically send emails to subscribers at the best possible time based on individual recipient behavior
- Optimize campaigns with detailed reports, heat map tools, real-time stats, and A/B testing
- Ensure reliable transactional email deliverability by setting up Sendinblue with WP Mail SMTP
- Send email messages via text message in just a few clicks
- Use the lead scoring feature to rank leads and email prospective customers accordingly
- Send customized transactional emails and personalized emails
- Access an integrated live chat software to connect with customers in real-time.
Pricing:
- Free – $0.00
- Starter – $25.00 per month
- Business – $65.00 per month
- Enterprise – custom price
3. Aweber
AWeber is a comprehensive email marketing service that offers all the necessary features to help you expand your email list, generate leads, and scale your business. You can effortlessly integrate your WordPress website with AWeber by using the WPForms form builder plugin. With access to pre-designed email templates and an intuitive drag-and-drop builder, creating targeted email campaigns has never been easier. You can even set up automated email sequences to promote new blog content, upcoming product launches, or big sales events, keeping your subscribers engaged with your website.
Features:
- Organize emails based on opens and clicks using tags
- Ample storage space available
- Send targeted messages based on email activity and interests
- Conduct split testing for subject lines, send times, and email content
- Track important data such as deliverability rates and performance
- Send unlimited emails without any restrictions
- Automatically send new blog posts to subscribers
- Access an extensive collection of royalty-free stock images
Pricing:
- Free – $0.00
- Lite – $12.50 per month
- Plus – $20.00 per month
- Unlimited – $899.00 per month
4. ConvertKit
ConvertKit is an email marketing service provider that caters specifically to bloggers, writers, digital marketers, and publishers. It aims to simplify the process of email marketing, making it accessible to users regardless of their goals. The service offers a variety of templates that can be customized for signup forms, popup forms, course signups, and landing pages. All of these templates are GDPR compliant and include lead magnet delivery functionality as well as custom fields. Furthermore, ConvertKit allows users to use double opt-in to reduce spam and improve deliverability rates across all email clients.
Features:
- Utilize the drag-and-drop sequence builder to craft personalized, automated emails
- Segment your lists and send targeted content to increase conversions with personalized emails
- Deliver new blog posts to subscribers as soon as they are published
- Create powerful and automated funnels and customize a subscriber’s path based on their actions
- Send plain text emails for a personal touch and to avoid spam filters
- Access an easy-to-use homepage dashboard with a user-friendly interface.
Pricing:
- Free – $0.00
- Creator – $9.00 per month
- Creator Pro – $25.00 per month
5. Moosend
Moosend is an affordable email marketing service that is user-friendly for beginners, equipped with marketing automation, landing pages, email subscription forms, and more. Designing stunning emails is effortless with the drag-and-drop email editor, and there are over 40 responsive email templates available for immediate use.
With powerful personalization features, you can send highly targeted emails to increase your open and click-through rates. Moosend also allows you to segment your lists and send content to specific groups, ensuring that your message reaches the right people and increases your chances of conversion.
Features:
- Add video, countdown timers, and custom fonts to emails easily
- Personalize product recommendations with the AI engine
- Automate marketing efforts with pre-built workflow templates for user onboarding, cart abandonment, and more
- Perform A/B testing to find the most effective email version
- Track email analytics and heatmaps in real-time
- Create custom landing pages and subscription forms.
Pricing:
- Free – 0.00
- Pro – $9.00
- Enterprise – custom
Bottom-line
In conclusion, there are numerous email marketing services available for small businesses to help them connect with their customers and grow their business. Each service comes with its own unique features and benefits, but some of the top email marketing services include Mailchimp, Sendinblue, AWeber, ConvertKit, and Moosend. These services offer a range of features such as customizable templates, automation workflows, A/B testing, real-time analytics, and more. By choosing the right email marketing service for their business, small business owners can effectively engage with their customers and boost their sales and revenue.
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