In the modern digital landscape, email marketing has become an essential tool for nonprofit organizations that were looking to engage with their audience, raise awareness, and generate funds. With the right email marketing software, nonprofits can easily create, send, and track targeted email campaigns that resonate with their donors and supporters.
In 2023, plenty of email marketing software options will be available for nonprofits, each with unique features and benefits. We will discuss some of the top email marketing software solutions that can assist nonprofit organizations in expanding their reach and accomplishing their objectives.
1. Mailchimp
The first email marketing software on the list is MailChimp, which is a popular choice for nonprofits due to its powerful features and affordable pricing. With this platform, you can easily automate and segment your email list according to different categories of subscribers. For instance, you can create a list of email subscribers who have previously donated, and another list for those who haven't.
Features:
- Automated email campaigns scheduled based on subscribers' time zones
- Comprehensive analytics and reporting features to track the success of your campaigns
- Intuitive drag-and-drop campaign builder for easy email creation
- Integration with nonprofit technology tools, such as CRMs and online donation platforms, to streamline operations.
Pricing:
- Free
- Essentials – $13.00 per month
- Standard – $20.00 per month
- Premium – $350.00 per month
2. Flodesk
Flodesk, a relatively new player in the email marketing platform market, is quickly gaining popularity among nonprofits. The platform stands out for its user-friendly email design-builder, automation workflows, send limits, and affordable pricing. Its reputation is largely based on the ability to create visually appealing emails with ease, using layouts and templates that allow drag-and-drop design. The process is so simple that even non-designers can create professional-looking emails in no time.
Features:
- Seamlessly integrate with other nonprofit tech tools
- Create visually stunning emails with an intuitive email design-builder
- Enjoy unlimited email sends every month
- Utilize powerful email marketing automation and workflows
- Monitor your success with comprehensive analytics and reporting
Pricing:
- Email – $35.00 per month
- Checkout – $35.00 per month
- Everything – $59.00 per month
3. Constant Contact
If you prioritize top-notch customer service, Constant Contact is the best email marketing software for your nonprofit. The platform is renowned for its highly responsive and helpful customer support, making it an ideal choice for organizations that are new to email marketing or require assistance in setting up and optimizing their campaigns.
Features:
- Ensured email deliverability, ensuring your messages reach the right inboxes
- Seamless integration with other nonprofit tech tools
- Customizable pre-designed email templates
- One-time fee to tailor emails to match your nonprofit branding
- Advanced marketing automation capabilities
Pricing:
- Core – $9.99 per month
- Plus – $45.00 per month
4. VerticalResponse
VerticalResponse stands out as one of the best email marketing software options for nonprofits due to its generous monthly send limit. As a nonprofit organization, you can send up to 10,000 emails per month for free. Depending on the size of your organization, you may not even need to upgrade to one of their paid plans.
The email builder in VerticalResponse is also impressive, offering preformatted content blocks that can be easily edited and customized to match your nonprofit's brand within the platform.
Features:
- Optimize email campaigns with marketing automation
- Test and refine strategies with A/B testing
- Seamlessly integrate with nonprofit tech tools
- Create custom landing pages for your nonprofit
- Track campaign performance with analytics and reporting
- Gather valuable insights with survey design to better understand your audience's interests and needs.
Pricing:
- Basic – $11.00 per month
- Pro – $16.00 per month
5. Campaign Monitor
Campaign Monitor is a reputable email marketing platform that is widely trusted by nonprofits. It is the go-to platform for nonprofits such as Unicef, Girls Write Now, Cure Brain Cancer Foundation, and Library of America.
A notable feature of the platform is its capability to generate personalized campaigns. This means that organizations can customize images and email content based on individual supporter interests and demographics, making the campaign more targeted and relevant to the recipient.
Features:
- Choose from a variety of pre-designed email templates to save time and effort on designing emails
- Seamlessly incorporate your nonprofit's branding elements by inputting your website URL, which the tool will automatically import
- Ensure that your emails contain functional and up-to-date hyperlinks with the link review tool
- Design customized workflows to engage with your supporters at every stage of their donor journey.
Pricing:
- Basic – $9.00 per month
- Unlimited – $29.00 per month
- Premier – $149.00 per month
Bottom-line
In conclusion, email marketing is an essential strategy for non-profits looking to build and maintain relationships with supporters, donors, and volunteers. The right email marketing software can help non-profits reach their target audience, personalize their campaigns, and track their performance through analytics and reporting.
With so many options available in 2023, non-profits have the opportunity to find a tool that fits their needs, budget, and goals. By leveraging the power of email marketing, non-profits can increase their outreach, engage with their community, and ultimately achieve their mission.
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