For businesses of any scale, email marketing software plays a vital role in building connections with their customers and expanding their brand. The abundance of available options makes it difficult to select the appropriate email marketing software that fits your requirements and budget.

This article will compare the leading 5 email marketing software options of 2023, encompassing both free and paid alternatives. By exploring the features and benefits of each platform, you can make an informed decision about which one is best suited for your business's unique marketing goals. Whether you're looking to automate your email campaigns or enhance your email marketing analytics, this guide will provide you with the essential information to select the ideal software for your business needs.

1. Omnisend

Omnisend is a marketing software designed to aid e-commerce stores in fostering customer loyalty and increasing sales through email and SMS marketing. The platform offers one-click integration with major e-commerce platforms like Shopify, BigCommerce, WooCommerce, and more, making it simple to commence operations and seamlessly sync data with the software.

Omnisend encompasses the entire on-site marketing funnel, assisting you in collecting subscribers through popups and landing pages, engaging and activating them through email, SMS, and push notifications. The platform offers automated workflows, such as abandoned cart or welcome messages, that can enhance sales in a shorter timeframe.


  • Email features designed specifically for e-commerce, including direct product listings, recommended products, unique discount codes, and more.
  • Automatic integration of your store's branding into your email and popup templates.
  • Pre-designed popups, signup forms, and landing pages with templates for seasonal and goal-oriented campaigns.
  • Customizable segmentation options that enable targeted communication with customers based on specific criteria.
  • Access to customer insights, allowing for an understanding of which strategies are effective, which require improvement, and suggestions for optimization.


  • Free
  • Standard – $16.00 per month
  • Pro – $59.00 per month

2. Moosend

Moosend is a relatively new email marketing software that is recognized for its affordability and efficacy. The platform aims to assist new e-commerce stores in getting acquainted with email marketing through tools such as their Ecommerce AI, which provides helpful suggestions to enhance performance.

In addition to this, Moosend offers a range of features that email marketers can benefit from, including the ability to personalize templates or select from their pre-existing library of templates.


  • The campaign editor facilitates the creation of professional-looking emails.
  • Forms and popups are available to build email lists.
  • Real-time reporting and analytics are provided to gain valuable customer insights.
  • Email personalization features enable targeted communication with customers.
  • Utilize the Ecommerce AI tool to obtain recommendations for enhancing email marketing strategies.


  • Free
  • Pro – $7.00 per month
  • Enterprise – Contact sales

3. Drip

Drip is renowned for its exceptional automation workflows, which can be integrated with its segmentation capabilities to enable better targeting of customers and timely dispatch of relevant messages.

One notable aspect of Drip is its collection of 20 workflow templates that cover the entire customer journey. The templates are customizable, and the use of targeted, segmented lists provides e-commerce business owners with the means to deliver optimal experiences to their customers.


  • Powerful yet straightforward automation workflows for the customer journey.
  • Email builder that facilitates the creation of on-brand emails.
  • A/B testing capability to identify effective strategies.
  • Audience segmentation options for targeted communication.


  • Starts at $39.00 per month

4. Mailchimp

Mailchimp is arguably the most well-known email marketing software available, and for good reason: it is highly user-friendly and can assist businesses of all kinds – including ecommerce stores, bloggers, and influencers – in their customer communication efforts.

However, as Mailchimp caters mainly to new businesses or solo entrepreneurs, it does not offer as many advanced features as some other tools on this list. As a result, many companies begin to explore Mailchimp alternatives as they expand and require more sophisticated functionalities.


  • A highly generous free plan
  • Content optimizer with suggestions to enhance email engagement
  • Excellent reporting features that facilitate quick tracking of email campaign effectiveness
  • Advanced automation to dispatch triggered emails to subscribers
  • User-friendly segmentation that helps businesses target their customers more effectively


  • Free
  • Essentials – $13.00 per month
  • Standards – $20.00 per month
  • Premium – $350.00 per month

5. MailerLite

MailerLite has gained a well-deserved reputation for its user-friendly and straightforward interface, which makes it effortless to navigate through the email marketing software. This attribute allows small ecommerce businesses to save time and focus on other critical areas of their business.

MailerLite offers essential features that even established brands will find useful, although it may not cater to bigger teams with more advanced needs. In addition to its core features, it also offers innovative features like a website builder and surveys that can help small businesses stand out in a competitive market.


  • With MailerLite's website builder, you can create landing pages without needing to use separate apps or pay extra fees.
  • The software includes a variety of pre-built workflows that make it easy to automate your marketing campaigns.
  • MailerLite's email verifier tool helps you optimize and clean your subscriber list for better email deliverability.
  • Designing emails is made easy with the drag-and-drop interface.
  • MailerLite offers a wide selection of email templates to choose from.


  • Free
  • Growing Business – $9.00 per month
  • Advanced – $19.00 per month
  • Enterprise – Contact sales


In conclusion, there are numerous email marketing software options available for businesses of all sizes and budgets. The top 5 email marketing software options of 2023, including both free and paid options, have been discussed in this article. These email marketing software options offer various features like automation workflows, audience segmentation, A/B testing, email personalization, and more. Choosing the right email marketing software can help businesses connect with their customers, build customer loyalty, and increase sales. Whether you are a small ecommerce business or a large corporation, there is an email marketing software option that will fit your needs. By considering the features and benefits of each email marketing software, you can make a well-informed decision and select the one that best suits the unique needs of your business.

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