Top 7 Best Email Marketing Tools of 2022

Email marketing is one of the most efficient and effective ways to reach out to customers and promote your products. However, choosing the right email marketing tool can be a daunting task. With so many options available on the market, it can be difficult to determine which tool is best for your needs.

Email marketing tools provide a way to send large numbers of personalized emails to customers or prospects in a cost-effective manner. They also allow you to automate email marketing tasks, such as sending out automated welcome emails or thank-you notes after a purchase is made.

In addition, email marketing tools can help you to segment your list of subscribers and target them with specific content that is relevant to their interests. As a result, using an email marketing tool can be an effective way to improve your customer relationships and boost your sales.

The following is a list of the seven best email marketing tools of 2022. Each tool has been evaluated based on its features, price, and ease of use.

Mailchimp

Mailchimp is a great tool for sending automated emails and targeted campaigns. It offers all the features you need to make your business run smoothly, like templates with customizable fonts & colors that can be changed on-the fly or saved as presets so they're always available in one place.

It is a powerful tool for businesses of all sizes but it can be especially helpful for small businesses. Small businesses often have limited resources and staff, so automation can be a lifesaver.

With Mailchimp, businesses can automate their email marketing to save time and stay connected with their customers.

Features:

Mailchimp is a web-based email marketing service that allows users to create and send newsletters, promotional emails, and other types of automated emails. It offers a wide range of features, including the ability to create custom email templates, track email analytics, and segment lists by demographics and interests.

Here is the list of features offered by Mailchimp that you should know about:

• Use automation to send the right emails at the right time to convert more leads from your customers
• Use AI and optimize with analytics to make your content more compelling and engaging to your target customers
• Boost your customer loyalty by targeting with segmentation to capture predicted right customers
• Integrations to have flexible functionality by connecting other tools to gather more data, save time, and make better-informed decisions
• Improve your content, and targeting, automation through recommendations from the analyzed data of sent emails

Pricing:

You can choose the right plan for your business from a variety of pricing plans offered by Mailchimp. They offer a free version that has some limitations. If you want to use all the features, you can choose from their monthly or annual paid plans.

Free – $0.00

• Get email support for 30 days
• Has maximum contact for up to 500
• Use pre-built templates for emails

Essentials – $11.00 per month

• Get email and chat support
• Has maximum contact for up to 50,000
• Use pre-built templates for emails
• Allows A/B testing and basic automation of customer journeys

Standard – $17.00 per month

• Get email and chat support
• Has maximum contact for up to 100,000
• Use pre-built templates for emails with custom coded
• Access to the enhanced automated customer journey
• predictive segmentation to target the right audience

Premium – $299.00 per month

• Get phone and priority support
• Has unlimited maximum contact
• Use pre-built templates for emails with custom coded
• Allows A/B testing with multivariate
• Access to the enhanced automated customer journey
• predictive segmentation with a dedicated onboarding specialist

Sender

Sender is a solution that combines email, SMS, and an all-inclusive marketing platform into one simple dashboard. It has everything you need to plan your campaigns with ease including the ability for segmenting by recipient type or even location.

Given the company's emphasis on its own infrastructure and IP management, it is not surprising that Sender emails claim to have a high focus on inbox delivery. The no-spam policy at both ends ensures your messages are always readable to everyone.

The most important thing about all of their plans is that they include generous access to the Premium features including segmentation and automation workflows. With a rich library, you can create popups in seconds or embeddable forms with just one click!

Features:

Sender is an email marketing tool that offers a wide range of features to help you create, send, and track your email campaigns. With Sender, you can easily create beautiful email newsletters, build contact lists, and track the success of your campaigns. Plus, Sender offers a wide range of integrations to make it easy to connect with the tools and services you already use.

Here is the list of features offered by Sender that you should know about:

• Monitor and ensure the high-quality email deliverability for your customers
• Track the success of your campaigns with detailed reports and analytics
• Use automation and a drag-and-drop interface to engage with customers at the right time
• Access to support team anytime for concerns, assistance, and queries regarding the tool
• Easily integrate Sender with the tools and services you already use plus a wide range of beautiful email templates to choose from

Pricing:

Sender offers a wide range of pricing options to fit the needs of any business. Whether you are just starting out and need a small number of contacts or you have a large list and need to send out several messages each day, Sender has a plan that will work for you. In addition, all plans include unlimited messaging, so you can send as many messages as you need without worrying about running out of credits.

Free – $0.00

• Access to 2,500 subscribers
• Create emails for up to 15,000 per month
• Spam check and Google Analytics tracking
• Access email automation features with sender branding

Standard – $8.33 per month

• Access everything from the free plan
• Allows SMS and MMS messaging
• Access to multi-users with no sender branding

Professional – $29.17 per month

• Access all features from the standard plan
• Access to animated countdown timers
• Access to advanced automation with a dedicated IP address

Enterprise – custom price

• Access all features from the professional plan
• Create unlimited emails with phone support for assistance
• Access advanced user permission and service level agreement
• SSO and dedicated success manager plus activity log for auditing

Constant Contact

Constant Contact is an online marketing service that helps businesses connect with their customers.

The service offers a suite of tools to help businesses grow their customer base and build relationships with their customers. These tools include an email marketing platform, a CRM tool, and a live chat service.

The email marketing platform helps businesses send newsletters, coupons, and other promotional material to their customers.

The CRM tool helps businesses track customer interactions and manage customer information.

The live chat service helps businesses provide customer support and answer questions in real-time.

Constant Contact also offers a wide range of resources to help businesses learn more about online marketing. These resources include tutorials, webinars, and a blog with tips and tricks.

Features:

Constant Contact is a well-known email marketing tool that offers a wide range of features to help businesses grow their subscriber lists, create and send beautiful emails, and track the success of their campaigns.

Here is the list of features offered by Constant contact that you should know about:

• A large selection of templates to choose from, which can be customized to match your branding.
• Automated email series that allows you to set up a sequence of automated emails that will be sent to new subscribers automatically.
• Detailed campaign reporting that provides insights into how your email campaigns are performing, including open rates, click-through rates, and conversion rates.
• Integration with a wide range of third-party tools and services, such as Salesforce, Shopify, WordPress, and many more.
• The ability to send targeted messages based on demographic information such as location or age group.

Pricing:

Constant Contact is a pricing leader in the email marketing industry. They offer a wide range of pricing options to fit any business size and budget.

Core – $9.99 per month

• Access to hundred built email templates
• Grow your list by sign-up forms plus integrations with popular tools
• Access to engagement reporting with live chat and phone support

Plus – $45.00 per month

• Access all features from the core plan
• Access to dynamic content personalization
• Targeting through auto-generated customer segments
• Automated communications plus in-depth reporting including conversion and sales
• Get personalized consultation to improve your potential and capabilities

Omnisend

Omnisend is a powerful marketing tool that helps businesses send automated emails, SMS messages, and push notifications.

With Omnisend, businesses can segment their customers and send targeted messages that are more likely to convert. In addition, Omnisend provides a wide range of templates and tools for creating effective email campaigns.

What sets Omnisend apart from other marketing platforms is its ability to integrate with a variety of eCommerce platforms, making it easy to automate marketing tasks. For example, businesses can set up automated welcome emails for new customers, abandoned cart reminders for those who have left items in their shopping carts, and order confirmation messages for those who have made a purchase.

Omnisend also provides detailed analytics so businesses can track the performance of their campaigns and make necessary adjustments.

Whether you're looking to increase sales or simply improve customer engagement, Omnisend is worth considering as your go-to marketing tool.

Features:

Omnisend is a powerful email marketing tool that offers a wide range of features to help businesses grow their mailing lists, send more effective emails, and track the results.

Here is the list of features offered by Omnisend that you should know about:

• Capture and convert leads by creating landing pages and automated messages
• Access to email templates, drag and drop email builder to create professional emails without coding
• Automation library for pre-built e-commerce workflows with automation splits for your customer journey
• Collect contact data to personalize messages and improve targeting and increase customer conversion rate
• Track your sales performance for a detailed campaign and automated reports with actionable reporting tools to make better-informed decisions

Pricing:

Omnisend offers a wide range of pricing options to fit the needs of any business. Whether you are just starting out or you are a well-established company, there is an Omnisend plan that will work for you.

Free – $0.00

• Reach up to 250 contacts with 500 emails per month
• Create up to 60 SMS and 500 web push
• Access to pre-built automation, workflows, and email templates
• Allows unlimited segmentation and A/B testing
• Receive sales and performance reports with customer support via email

Standard – $16.00 per month

• Access everything from the free plan
• Reach up to 500 contacts with 6,000 emails per month
• Create up to 60 SMS with unlimited web push
• Access to customer success manager with 24/7 chat and live support

Pro – $59.00 per month

• Access everything from the standard plan
• Get access to advanced reporting
• Reach up to 500 contacts with unlimited emails per month
• Create up to 3,933 SMS with unlimited web push

MailerLite

MailerLite is an email marketing service provider with a simple and intuitive interface that makes it easy to create beautiful newsletters, manage your subscribers, and track the results of your campaigns.

Founded in 2010, MailerLite has quickly grown into one of the most popular email marketing platforms, with over 1 million customers in more than 180 countries.

It offers a wide range of features to help you get the most out of your email marketing, including customizable templates, a drag-and-drop editor, autoresponders, A/B testing, and more.

And best of all, MailerLite is free for up to 1,000 subscribers. So if you're looking for a powerful and affordable way to build your list and improve your open rates, MailerLite is the perfect solution.

Features:

MailerLite is a user-friendly email marketing tool that offers a wide range of features to help businesses grow their mailing lists, create beautiful newsletters, and track the success of their campaigns.

Here is the list of features offered by MailerLite that you should know about:

• MailerLite makes it easy to manage your mailing list by automatically sorting subscribers into different groups based on their interests or engagement levels
• You can then send targeted messages to specific groups, increasing the chances that they will open and act on your emails
• With over 500 responsive newsletter templates to choose from, you can create beautiful emails that look great on any device
• Provides detailed reports that show how many people opened your email, clicked through to your website, or subscribed to your mailing list. This information can help you gauge the success of your campaigns and make necessary adjustments for future campaigns
• Automatically unsubscribes people who do not want to receive your emails, ensuring that you only reach interested recipients who are more to take action on your messages
• Integrates with Gmail, Outlook, and other major email providers, making it easy to add subscribers and send messages directly from your existing email account

Pricing:

MailerLite is a popular email marketing tool that offers a wide range of features at an affordable price. The pricing plans are designed to meet the needs of businesses of all sizes, and there are options for both individuals and teams.

Free – $0.00

• Create 12,000 monthly emails access to 1 user
• Access to the drag-and-drop editor and email automation builder
• Create a free website with 10 landing pages
• Get email support plus signup forms and popups

Growing Business – $9.00 per month (Try a 30-day free trial)

• Access all features from the free plan
• Create unlimited monthly emails access to 3 users
• Access to unlimited templates with dynamic emails
• Create unlimited websites and blogs and sell digital products

Advanced – $19.00 per month (Try a 30-day free trial)

• Access all features from the growing business plan
• Create unlimited monthly emails access to unlimited users
• Get 24/7 live chat and email support
• Allows Facebook integration and promotion pop-ups
• Multiple triggers in automation plus access to a custom HTML editor

Enterprise – custom pricing

• Access all features from the advanced plan
• Get a dedicated success manager with IP and deliverability consultation
• Customize landing page design and newsletter design

Try a 30-day free trial offered by MailerLite by clicking the link below —

Campaign Monitor

Campaign Monitor is a powerful tool that can help you reach your target audience with laser precision. By segmenting your lists and targeting specific demographics, you can ensure that your message is getting through to the right people. And with real-time tracking and reporting, you can constantly fine-tune your campaigns for maximum impact.

In addition to its many features, Campaign Monitor is also simple to use, making it perfect for businesses of all sizes. Whether you're just getting started with email marketing or you're a seasoned pro, Campaign Monitor has everything you need to create successful campaigns that engage and convert your customers.

Features:

Campaign Monitor is a great email marketing tool because it offers a wide range of features, including a drag-and-drop email builder, automatic bounce handling, and A/B testing. Additionally, Campaign Monitor has a strong focus on design, so you can be sure that your emails will look great.

Here is the list of features offered by Campaign Monitor that you should know about:

• A simple drag-and-drop editor that makes it easy to create beautiful emails
• Automated email sequences that help you nurture leads and convert them into customers
• Detailed reports that show you how your emails are performing
• A/B testing that lets you test different subject lines, content, and send times to see what works best for your audience
• Integrations with popular CRMs and eCommerce platforms, so you can seamlessly connect your email marketing with the rest of your sales and marketing efforts

Pricing:

Campaign Monitor is a great email marketing tool that offers pricing plans for everyone. Whether you are a small business or an enterprise, Campaign Monitor has a pricing plan that will fit your needs. In addition, Campaign Monitor offers a free trial so you can try out the software before you commit to a plan.

Basic – $9.00 per month

• Send 2,500 email access to unlimited users
• Manage user roles and permissions in accessing features
• Access to real-time reporting analytic tools and mobile optimization tools
• Customizable template library and drag-and-drop builder
• Automated emails, transactional emails, dynamic content, and campaign tags
• Get email and deliverability support with access to help centers and email academy

Unlimited – $29.00 per month

• Access all features from the basic plan
• Send unlimited emails access to unlimited users
• Updating live timer and time zone sending for email performance
• Get email priority support, link review, and design and spam testing

Premier – $149.00 per month

• Access all features from the unlimited plan
• Access to advanced segmentation tools
• Get premier email and phone support
• Send time optimization plus email section locking with advanced link tracking

AWeber

AWeber is a popular email marketing tool that allows users to create and send newsletters, autoresponders, and other email campaigns. The tool is easy to use, and it includes a variety of features that make it an excellent choice for businesses of all sizes.

Perhaps the most notable feature of AWeber is its autoresponder function. This allows businesses to send automated emails to subscribers based on certain trigger events, such as signing up for a free trial or making a purchase. This can save businesses a significant amount of time, as they no longer need to manually send each email.

In addition, AWeber provides detailed campaign reports that allow businesses to track their progress and optimize their campaigns over time.

Features:

AWeber is one of the most popular email marketing platforms in use today. It offers a wide variety of features to its users, including automatic list management, detailed reporting and analytics, templates to use, and more.

Here is the list of features offered by AWeber that you should know about:

• A/B split tests to learn what text, images, and concepts perform the best
• Use email templates that are eye-catching for your customers to save time
• Create emails with an intuitive drag and drop builder plus a custom signup form and landing pages
• Automated welcome on emails or messages and get more blog traffic by making auto newsletters
• Use dynamic content with segment subscribers and send emails based on purchases and recent opens

Pricing:

AWeber is a popular email marketing tool that offers a variety of pricing plans to its users. They offer a free plan and a paid version with packed features.

AWeber Free – $0.00

• Made for up to 500 email subscribers
• Create landing pages with a drag-and-drop builder
• Use email templates with sign-up forms

AWeber Pro – $16.15 per month

• Access everything from the free plan
• Unlimited email list with advanced email automation
• Allows removing AWeber branding and split testing
• Get detailed insight and analytics with sales tracking

Bottom-line

Email marketing is a powerful way to reach out to your customers and keep them updated on your latest products, services, or promotions. In order to make the most of this type of marketing, you need the right tools in your arsenal. The seven email marketing tools we’ve highlighted here are some of the best options available in 2022. They offer a wide range of features that will help you create beautiful emails, track results, and automate your campaigns. So if you want to take your email marketing to the next level, be sure to check out these top seven tools.

Frequently Asked Question (FAQs)

Question 1: How do I choose the best email marketing tool for my business? The best email marketing tool for your business will depend on your specific needs and preferences. That said, here are some things to keep in mind when choosing an email marketing tool. It should be easy to use, so you can quickly create and send emails. It should also offer a variety of features, such as templates, autoresponders, and A/B testing, so you can create and optimize your emails. The tool should also be affordable, so you can get the most value for your money. By considering these factors, you can find the best email marketing tool for your business.

Question 2: How do I use the best email marketing tool? To use the best email marketing tool, you first need to create an account with the tool. Once you have created an account, you can begin creating email campaigns. The tool will provide you with a variety of templates to choose from, or you can create your own. You can also add images and videos to your campaigns, and personalize the content for your subscribers. Once you have created your campaign, the tool will send it out to your subscribers.

Question 3: What are some of the best email marketing tips? Some of the best email marketing tips include segmenting your list, personalizing your messages, and using A/B testing to improve your results. Segmenting your list allows you to send more targeted messages to your subscribers. Personalizing your messages makes them more likely to be opened and clicked on. And using A/B testing can help you improve the performance of your campaigns.