With the abundance of email marketing and automation tools available in the market, it can be overwhelming to choose one that suits your needs. GetResponse, a popular name in the email marketing software arena, has consistently delivered satisfactory results over the years.

In this review, we'll delve into its features and analyze its strengths and weaknesses to provide a comprehensive understanding of the tool. By the end, you'll be equipped to decide if GetResponse is the right choice to power up your business's marketing needs.

What is GetResponse?

GetResponse has a long history, dating back to its inception in 1997 when SEO Simon Grabowski launched the first autoresponder. Since then, the company has expanded its features and grown its team globally.

Despite facing stiff competition in the email marketing space, GetResponse has managed to stay on top of its game. The tool has evolved with the times, constantly adding new features to help users grow their businesses. Its ability to change and innovate is one of GetResponse's strongest qualities.

As a result, it has earned accolades from industry publications like Website Magazine, which named it the second-best email marketing provider in 2011.

Features of GetResponse:

Instead of just praising the benefits of GetResponse, it's important to dive into the details and explore the tool's functionality. The following section outlines the main features of GetResponse and how they work together to help you make a significant impact on your business.

Marketing Email

GetResponse continues to be one of the top email marketing services in the industry, and its flagship service remains among the finest. With GetResponse, creating visually appealing emails that capture the attention of your subscribers is made effortless.

Email Creator

To begin creating a beautiful email with GetResponse, simply select a pre-designed template instead of starting from scratch. Preview the template and choose the one that fits your needs and matches your desired appearance.

You can then customize the blocks and sections using the WYSIWYG editor, making design changes and tweaking settings with ease, even without any design skills.

Additionally, you can drag and drop blocks and sections to further personalize the template. If you want to use the same design for future campaigns, you can save it as a template. Once you've finished designing the email and selecting your recipients, you can schedule the email to be sent immediately or at a specific time.

You can even enable Perfect Timing to ensure subscribers receive the email at the best time based on their previous interactions with your emails.


Suppose you want to send an email or a series of emails to a group of subscribers automatically. In that case, GetResponse has you covered with its Autoresponders feature, making it more convenient for you.

Simply configure when the email will be sent to a subscriber on your list, and you can use autoresponders to greet new subscribers and send them a welcome email with links to pages on your site. After setting up the autoresponder's schedule, design the email and publish it as shown earlier.

While sending autoresponders is an excellent way to onboard new subscribers, this feature becomes much better when combined with the marketing automation feature, which we will discuss shortly. You can even set up multiple autoresponders to create a drip-feed campaign, automating your sales and engagement.

Email Analytics

To ensure the success of your email campaign, it's important to track how your subscribers responded to it.

Even if you think your campaign was top-notch, it's possible that not all your subscribers felt the same way. Analyzing the performance of your campaign with your subscribers can assist you in pinpointing areas for improvement and enhancing your subsequent campaign.

To do this, review your campaign's analytics to see key metrics that determine its overall performance.

From the dashboard, you can view an overview of how your list responded to the email campaign. This includes the number of emails delivered, as well as the campaign's open and click-through rates.

By delving deeper, you can access more detailed information such as bounce and unsubscribe rates, as well as the number of complaints received. This data can help you identify what worked well and what didn't, allowing you to make adjustments for future campaigns.

If you want to track the growth of your list, the reports section provides graphs and other metrics, such as demographic information, subscription methods, and device usage.

List management

To encourage engagement and activity with your brand, it's important to send targeted emails to subscribers who are already engaged.

GetResponse's List Management feature makes this possible by allowing you to segment your subscribers and add conditions to their profiles.

For example, you can create a segment for subscribers who signed up using a specific form on your website and then create a personalized campaign for this segment to increase engagement and conversions.

By adding conditions such as geolocation and contact actions, you can further segment your subscribers and create personalized campaigns for each group. Additionally, you can use List Management to profile each subscriber, view their latest activity and add notes about them.

GetResponse's List Management feature operates like a CRM, providing you with valuable information to help you better understand and engage with your subscribers.

Transactional emails

To fully optimize email marketing efforts for e-commerce sites, it's important to have a software that goes beyond collecting subscribers and sending emails.

Beyond sending newsletters and promotional emails, e-commerce sites need a system that sends cart abandonment reminders and transaction receipts to customers.

With GetResponse's Transactional Email feature, you can connect its API or SMTP to send automated transactional emails to customers.

This automated system allows you to focus on the bigger picture, while ensuring reliable email deliverability and a 99% email delivery rate.

Analyzing and reviewing the performance of these emails can also help you identify opportunities for maximizing sales.

Sign-up forms

GetResponse has you covered when it comes to launching an email campaign without subscribers. Their sign-up form allows you to gather contact information that will be added to your list. Creating a form is a breeze, with four different methods to choose from and templates organized into categories.

You can edit the existing fields and layout, as well as add new ones if needed. After creating the form, you can publish it on your website by pasting the code onto any page. Alternatively, you can ask your web designer to do it for you or let GetResponse host it on their servers and share the URL with your audience.

The List Builder Apps tool offers a variety of form types to choose from to give your form a unique appearance. Additionally, you can create the form from plain HTML or utilize integrations and plugins from popular platforms like WordPress, Drupal, or Prestashop.

Landing pages

Instead of using forms, you can opt for landing pages to convert your website visitors into subscribers or customers. Select from available templates categorized by type, such as promotion, download, or sale, and use the easy drag-and-drop builder to create your landing page.

To conduct A/B testing on your landing pages, create multiple variants by clicking on the + sign on the top bar of the page. This will help you determine which version generates higher conversions. After creating your landing page, choose from the three preset domains owned by GetResponse or publish it under your own domain for branding purposes, especially if you already have a website. You may read our Top Landing Page Builder that helps you to increase your conversions in business.


Webinars are a great option if your resource guides aren't cutting it. Hosting online presentations allows your audience to learn more about your products and services, which can help to onboard them. Because attendees have shown interest in what you have to offer, webinars have the potential to convert more customers and clients.

GetResponse stands out as the only email marketing platform with built-in webinar capabilities, making it easier to set up than using a third-party tool. To create a webinar, you need to set up the details such as the date, duration, and webinar page URL. You can also use forms and landing pages to collect registrants in advance and assign them to a specific email list.

Once the webinar is scheduled, you can promote it in a newsletter to your existing list. During the live webinar, GetResponse offers numerous tools to engage with attendees in real-time, including taking questions. If anyone misses the webinar, you can record it and share the link for future viewing.

Marketing Automation

To automate your sales and revenue growth, you can make use of GetResponse's marketing automation tools. With the ability to create autoresponders and drip campaigns, you can put the software to work by automatically sending emails to specific segments of your list. To get started, create a workflow that aligns with your objectives. You can choose to build your workflow from scratch or choose from pre-designed workflow templates that come with built-in elements.

The conditional logic element is a powerful tool that can personalize automated emails based on subscriber actions. For example, you can send different emails to those who opened your emails and those who did not. Once you've finalized your workflow, you can add personalized messages by clicking on each element and using the drag-and-drop builder to compose your message.

Conversion funnel

The capabilities mentioned above only scratch the surface of what GetResponse can offer your business.

If you're looking to bring all of these pieces together, the Conversion Funnel feature can help you create a high-converting funnel that will turn visitors into customers.

To get started, first define the goal of your funnel. If you're looking to build a list, GetResponse provides a variety of lead magnets you can use, but you can also use your own.

With Conversion Funnel, the process of developing high-converting campaigns, including signup forms, landing pages, and emails, is made simple and effective.

Just fill in the necessary information and watch your conversions soar!

Website builder

Indeed, GetResponse has now introduced a feature that enables you to construct complete websites. Although you won't have the same level of versatility as you would with specialized website builders, it's a remarkable extra feature. If you're looking to create a straightforward website quickly, this is an excellent choice.

The AI builder removes the agony from the web design process and presents you with a variety of templates suggested based on your business type. Once your fundamental website is ready, you can tailor it even more using a drag and drop builder.

Ecommerce store

Looking to sell both physical and digital products? GetResponse has got you covered. With seamless integration with their Conversion Funnel tool, you can easily create fully functional sales funnels without the need to use multiple marketing tools.

Furthermore, GetResponse also provides integrations with popular payment providers such as Square, Stripe, PayPal, and more, eliminating the hassle of integrating payment options into your sales funnel. If you're interested, you may read our Top Email Marketing Solutions for Ecommerce.

GetResponse's Pricing Plans

GetResponse provides a free lifetime account that accommodates up to 500 contacts and grants access to email marketing, website builder (with a maximum of 10 pages), and landing page builder. While there are certain feature restrictions with these tools, upgrading to a paid plan lifts these limits. However, if you’re a beginner, these features may suffice for your needs.

There are several paid plans to choose from, all of which offer a 30-day free trial. As you sign up for a higher-tiered plan, more features become available, and if your subscriber count surpasses 1,000 contacts, the price for all plans increases.

To reduce your subscription expenses, opt for a 12- or 18-month plan, and receive 18% and 30% off the total price, respectively. Below is a detailed breakdown of the various plans offered by GetResponse.

Email Marketing

The entry-level GetResponse plan starts at $13.03/month (billed annually; monthly and 2-year plans also available). Here are the features included in this plan:

  • Email marketing, landing pages, forms/surveys, e-commerce tools, templates, website builder, and tracking/reporting
  • Limited automation features, including drip campaigns, click and open follow-ups, and contact tagging only
  • Create unlimited lead funnels and one (1) sales funnel
  • Over 150 integrations with third-party platforms
  • Basic customer service, which includes 24/7 live chat and email support.

Marketing Automation

This plan is ideal for affiliate marketers who are looking to expand their businesses. It starts at $41.03/month (paid annually, with monthly and 2-year plans also available).

This plan includes the following additional features on top of what's available in the Basic plan:

  • All automation features, plus the ability to create up to five (5) custom workflows.
  • Host up to 100 webinar attendees, with unlimited registrants, unlimited live webinars, and three (3) hours of recording storage.
  • Create unlimited lead funnels, plus five (5) sales funnels and webinar funnels.
  • Up to three (3) users (including yourself) can be included in a single account.

Ecommerce Marketing

If you're an established business looking to take advantage of GetResponse's email marketing and webinar features, then this plan is for you. It starts at $99 per month (or $83.03 per month paid annually, or $69.30 per month paid in 18 months).

In addition to everything included in the Basic and Plus plans, this plan offers:

  • Unlimited custom workflows with advanced automation features.
  • Host up to 300 webinar attendees, unlimited registrants, unlimited live webinars, and 6 hours of recording storage.
  • Create unlimited lead funnels, sales funnels, and webinar funnels.
  • Include up to 5 users (including yourself) in a single account.
  • Access to web push notifications and on-demand webinars.


This plan caters to enterprises seeking to utilize GetResponse’s premium features to operate their business. Pricing is available upon request for a custom quote.

Apart from the features included in the Professional plan, this plan offers the following:

  • Host up to 500 webinar attendees, unlimited registrants, unlimited live webinars, and 10 hours of recording storage. 
  • Up to 10 users (including yourself) can be included in a single account. 
  • Receive campaign and deliverability consulting to ensure maximum results. 
  • Access to transactional emails (paid add-ons). 
  • Dedicated customer support with 24/7 live chat, email, phone, and Slack support.

Pros and Cons


  • With a wide range of templates available, you can create almost anything on the platform without needing design expertise.
  • GetResponse offers a visual representation of your marketing automation workflows and funnels, leaving nothing to the imagination.
  • Building high-converting funnels is a breeze with the Conversion Funnel feature.
  • The Webinar feature is powerful on its own, eliminating the need for a separate webinar tool.
  • The AI design tool and website builder allow you to build websites quickly and easily.


  • Building forms is limiting and not as intuitive compared to building emails and landing pages
  • Dedicated customer support is only available to Max plan subscribers


Let's conclude this review of GetResponse.

Based on its impressive features, it's not surprising why GetResponse is among the top email marketing tools available in the market today.

It offers a comprehensive range of automation and email marketing services that are hard to match. Moreover, the vast array of templates for forms, emails, landing pages, workflows, and funnels makes it easier to use and communicate effectively.

Whether you are selling digital or physical products, or building simple websites, GetResponse is an all-in-one marketing tool that can help you grow your business without the need to juggle multiple tools.

However, GetResponse may not be the best option for everyone. Its full range of features may be overwhelming for those who are only looking for a simple email marketing tool.

Nonetheless, if you're looking to engage your audience and convert them into customers, GetResponse is definitely worth considering. Sign up for their 30-day free trial to see how it can help you grow your business. However, if GetResponse does not meet your expectations and requirements, you might read out GetResponse Alternatives.

Frequently Asked Question (FAQs)

Is GetResponse a customer relationship management (CRM) software?

Although not solely a CRM tool, GetResponse provides the ability to profile your contacts and assign them scores based on their behavior, making it easier to identify potential leads that are more likely to convert.

Aweber or GetResponse?

There's no straightforward answer to this question as both Aweber and GetResponse offer similar features and pricing plans. Ultimately, the better option for you will depend on your specific needs and preferences. It's recommended that you try out both platforms using their free trials or low-cost plans to see which one works best for you.

Readers Disclosure: Our content is supported by our reader, that means some of the link from this article and within this website are affiliate links. If you click any of these links, then we may earn a commission with no extra cost to you.

You might be interested with: