Google Optimize is a popular tool used for A/B testing and website optimization. However, there may be better fits for some, as it has some limitations, such as its integration with Google Analytics and the lack of advanced targeting options. Therefore, users may seek alternatives to Google Optimize that can offer more flexibility, advanced features, and integrations with other marketing tools.

In this context, several top Google Optimize alternatives available in the market can help businesses improve their website's performance and user experience.

Listed below the some of the top Google Optimize alternatives and their key features, benefits, and drawbacks to help users make an informed decision.

1. FigPii

FigPii is a powerful user testing and analytics platform that provides a comprehensive suite of features to enhance website optimization. One of its standout features is A/B testing, which allows users to test different variations of their website to determine which one performs better. FigPii's high-speed A/B testing engine ensures that results are generated quickly and accurately. Moreover, FigPii provides guidance on test duration and sample size requirements to ensure statistical significance.

Apart from A/B testing, FigPii offers several other features, such as heatmap generation, session recordings, and poll launch capabilities. These features enable users to gain valuable insights into visitor behavior and conversion funnel flow, allowing them to make data-driven decisions to improve their website's performance.

Overall, FigPii is a preferred choice among professionals due to its robust set of features and the insights it provides to users. Its comprehensive suite of features allows users to optimize their website in various ways, making it an ideal alternative to Google Optimize.


  • Offers A/B testing for single or multiple pages and can target visitors by campaign, device, or visitor type
  • Utilizes Bayesian statistics for faster and more accurate testing results
  • Allows an unlimited number of goals and provides detailed analysis of conversion rate, exit rate, bounce rate, and more
  • Provides heatmaps for single-page and multi-page views, with data on visitor clicks, movements, scrolls depth, and device targeting
  • Offers screen recordings of user clicks, mouse movements, pauses, and page navigation, with options for page & device targeting, IP targeting, and referral targeting
  • Enables the creation of polls for individual pages, multiple pages, or the entire website, with targeting options for visitors from specific campaigns, emails, or devices
  • Provides revenue tracking to offer an overview of your site's ROI and see where to focus efforts for the greatest results, including product and landing page analysis
  • Offers real-time views of your site to get a better idea of what's happening on the site right now


  • Free Tester – $0.00
  • Small – $99.99 per month
  • Medium – $199.99 per month
  • Large – $339.99 per month

2. VWO Testing

VWO Testing, also known as Visual Website Optimizer, is a widely used testing tool that enables users to identify and test changes on their website. VWO Testing boasts more than a hundred optimization features, making it a user-friendly and highly efficient tool. The process of setting it up is straightforward: users simply need to add a single snippet of tracking code to their site, and they can start optimizing their website right away.

VWO Testing offers several advanced features, including A/B testing, multivariate testing, and personalization options. With these features, users can test different variations of their website to determine which one performs the best.Furthermore, VWO Testing offers users comprehensive reports and analytics, empowering them to make informed, data-driven decisions to enhance their website's performance.

Overall, VWO Testing is a popular and reliable tool that makes website optimization accessible to users of all levels. Its ease of use, combined with its advanced features, makes it a worthy alternative to Google Optimize.


  • Enables users to track visits to specific pages, engagement on webpages, form submissions, clicks on buttons and links, revenue, and custom events on their website. 
  • Users can set goals for tests and obtain results accordingly. Even minor changes in color or text can impact conversions, and VWO helps users determine the extent of the impact.
  • Uses a Frequentist testing methodology to identify the best variant and provides detailed analysis with metrics such as conversion rate range, improvement, chance to beat, and conversions/visitors.
  • Users can also use VWO's 20 in-built visitor segments, such as mobile vs. desktop traffic or new vs. old visitors, and create custom segments too.
  • Allows users to test everything for different URLs, including single page vs. multi-page, big menu vs. dropdown menu, and different themes and flows.
  • Point-and-click visual editor enables easy editing of texts, images, shapes, and backgrounds for display order, inline style, HTML, and more.
  • Built-in AI copy generator helps users generate variations of their website copy faster.
  • Helps users find out where and why users abandon their forms. It provides insights into users' journeys on forms, including metrics such as total time spent on the form, interaction time, hesitation time, and the field from where users left the form.


  • Starter – free
  • Growth – $357.00 per month
  • Pro – $822.00 per month
  • Enterprise – $1,438.00 per month

3. Adobe Target

Adobe Target is a platform that uses artificial intelligence to offer user experience testing and personalization services to its users. The platform allows users to automate the process of delivering personalized content to their customers.


  • Allows you to conduct A/B testing on various components of your website such as images, website copy, and UI components. 
  • You can also run multiple tests at the same time and create variations on one page that can be applied to all pages with similar templates.
  • MVT feature lets you test multiple combinations simultaneously to determine the impact on your conversion rates. It also helps you identify the compound impact of one or more elements on a page.
  • Lets you personalize the user experience based on various factors such as gender, age, language, occupation, brand affinity, and loyalty.
  • With Adobe Target's API, you can perform server-side personalization, giving you complete control over the personalization of every user experience.
  • AI-powered personalization engine, you can automate the process of delivering personalized experiences to your customers.


You can request a demo to learn more and get their pricing options suitable for your business needs.

4. Crazy Egg

Crazy Egg is a website tracking tool that provides insights on user behavior. With features such as A/B Testing, Heatmaps, Session Recordings, Traffic Analysis, Error Tracking, and Surveys, it allows you to understand where users are clicking, what they are interested in, and what issues they are facing.


  • Allows you to create A/B tests quickly and target traffic from specific devices with different goals.
  • Enables you to compare website traffic from different sources, such as the top 10 sources of traffic, and analyze audience behavior.
  • Provides insights into errors that bring down conversions through session replays, including device and browser information.
  • Lets you create surveys with multiple-choice, text, and ratings-based questions, as well as collect feedback on customer experience through NPS scores and ratings.


  • Basic – $29.00 per month
  • Standard – $49.00 per month
  • Plus – $99.00 per month
  • Pro – $249.00 per month
  • Enterprise – contact sales

5. AB Tasty

AB Tasty is an experimentation platform that provides personalization tools and AI capabilities to optimize your website. Its advanced AI capabilities help to increase engagement levels and conversions on your site.


  • AB Tasty provides pre-built customizable test templates for all types of tests, making it easier for users to create and run experiments on their website.
  • Uses machine learning technology to analyze behavioral data, transactional data, and location-based data to offer personalized experiences to users.
  • Users can create different flag types, including Boolean, Number, Array, String, and Object, to see which segments are displayed to which flags.
  • Offers pre-built, customizable widgets to enhance customer journey, boost engagement and activities, conversions, and loyalty.


You may contact AB Tasty and request a demo to get customized pricing options and offers of their platform.


Google Optimize is a robust tool that enables you to A/B test your website and observe how user interface modifications affect your conversion rate. It comes with a variety of features, such as A/B testing, multivariate testing, and personalization, allowing you to create a custom user experience for your audience. However, while it is a powerful tool, it has some limitations that may not fit your specific needs. To help you find the best testing and optimization software for your business, we have compiled a list of popular tools you should know.

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