Managing multiple tools and in-house processes can become a challenge as your marketing company expands. This is where marketing software comes in as an essential solution. With the integration of artificial intelligence (A.I.) applications, the marketing software industry has become more diverse and efficient in recent years.
According to the latest marketing software statistics, the marketing automation software industry is expected to be worth $11.46 billion in 2027, with a compound annual growth rate (CAGR) of 17.67%. However, selecting the appropriate marketing agency software can be challenging, and it's crucial to determine the tools that cater to your organizational needs. With countless options available, it's easy to overburden yourself with tools that offer similar functionalities.
We have covered a list of the top 5 marketing agency software picks for efficient workflow management to simplify the process.
1. Teamwork
Marketing organizations typically handle multiple tasks simultaneously, often catering to different clients. Hence, efficient project management software is vital to manage teams and prioritize tasks effectively. Teamwork is an all-in-one, cloud-based platform that more than 20,000 organizations use regularly to streamline their workflows.
Features:
- Fast onboarding for the whole team and limitless client users for improved project collaboration
- A full-service solution that allows organizations to plan, coordinate, and complete projects from start to finish
- The Teamwork dashboard simplifies management by using assigned tasks to reduce bottlenecks, missed deadlines, and poor client communication
- Tracks project progress with analytics and dashboards, while agency management verifies project health to ensure timely completion
- Utilizes Chat and Spaces add-ons to communicate, share content, and stay connected within the platform
- Integrates with popular tools like M.S. Teams, HubSpot, Jira SoftSync, Chatify, Slack, Gmail for Teamwork, and Zendesk.
Pricing:
- Free – $0.00
- Starter – $5.99 per user per month
- Deliver – $9.99 per user per month
- Growth – $17.99 per user per month
2. Improvado
Impravado is a highly rated marketing agency software that is dedicated to streamlining marketing tasks by connecting to any marketing platform you want. The platform's connections are broad, bringing detailed data at the keyword and ad levels to provide a complete perspective. What's more, Impravado's platform is easy to use, and you won't need any developers to help you implement or maintain it.
One of the significant advantages Impravado offers over other tools is its customer service. They work collaboratively with you to develop bespoke dashboards and integrations to ensure that your data is shown exactly as you want. This feature sets Impravado apart from other marketing agency tools.
With Impravado, you can study your data within the improvado.io dashboard, download it, move it to a data warehouse, or view it in your preferred B.I. tools, such as Tableau or Looker. The platform gives you the flexibility to work with your data in the way that suits you best.
Features:
- 24/7 customer service available
- Comprehensive marketing connections for detailed data analysis at keyword and ad levels
- Ability to create custom measures and map data between platforms
- Effective advertising agency management system for managing campaigns across multiple channels and clients
- Real-time collection of all marketing data in one place
- Manual reporting takes 90% less time.
Pricing:
You can book a demo and learn about their offers and pricing options.
3. Semrush
SEMrush is the third essential marketing agency software on our list, which provides an SEO research tool. Beyond SEO, SEMrush offers features centered on PPC, content, and social media, making it a versatile tool for marketing firms.
SEMrush is a popular choice among marketing firms to determine which keywords to target for website optimization on search engines. It gathers data from various search engines and provides a precise evaluation of the difficulty level of ranking for a particular phrase and the level of competition that clients may face.
Features:
- SEMrush’s domain overview tool provides a detailed analysis of essential website statistics.
- The position tracking function lists the most important keywords and shows the number of site visitors received over a specific period.
- The tool can optimize current campaigns, as well as SEO and PPC campaigns.
- SEMrush can identify and classify competitors in your industry.
- The software integrates with Google products, Facebook, Instagram, and Zapier.
Pricing:
- Pro – $119.95 per month
- Guru – $229.95 per month
- Business – $449.95 per month
4. Mavenlink
Mavenlink is a project management software that is suitable for large teams in a corporate or enterprise setting because of its extensive feature set and expensive pricing structure. The software has a simple user interface and provides various helpful templates, which make project management more manageable.
Features:
- Mavenlink uses a standardized framework for task creation, management, and tracking.
- Online timesheets are ideal for not just tracking project progress but also for tracking billable and non-billable hours for invoicing.
- Mavenlink allows you to store project files in tasks, and each project has its own centralized file storage space.
- Mavenlink projects include a comment section for team involvement and discussion.
- Mavenlink makes it simple to transfer files.
- The main dashboard provides you with all of the information you need about your teams and projects.
- It can be integrated with popular collaboration, creative, and project management apps such as Slack, Jira, Hubspot, and G Suite.
Pricing:
You can request a pricing plan that will suit to your business needs.
5. Monday.com
Monday is a software platform that has become a popular choice for marketing agencies of all sizes. One of the features that makes it stand out as an email marketing solution is its drag-and-drop workflow builder, which allows users to easily design, execute, and track email marketing campaigns.
In addition to email marketing, Monday is also a powerful task management tool that can be used to streamline campaign tasks. This versatility means that email marketers can use the platform to create an automated experience for their team, ensuring that all tasks are scheduled and executed efficiently. With Monday's user-friendly interface, managing email marketing campaigns has never been easier.
Features:
- Create dashboards and data visualizations to track project progress and performance
- Automate frequent or recurring operations using built-in when/if/then sequences
- Integrate with existing apps to extend functionality, such as a file library or email campaigns.
Pricing:
- Individual – $0.00
- Basic – $8.00 per seat per month
- Standard – $10.00 per seat per month
- Pro – $16.00 per seat per month
- Enterprise – contact sales
Bottom-line
There are numerous marketing agency software options available, each has its own advantages and features. From project management tools to SEO research and email marketing solutions, marketing agencies can choose software that best suits their specific needs. Many of these software solutions offer integrations with other popular apps, making it easy to extend their functionality and streamline workflows. With the right software in place, marketing agencies can improve collaboration, automate tasks, and gain deeper insights into their marketing campaigns to ultimately drive better results for their clients.
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