In the current business landscape, possessing a top-notch marketing automation and CRM platform is crucial for success. It should streamline your employees' tasks and provide valuable insights into your customer base.
Although Moosend serves as a prevalent option for marketing, sales, and customer support needs, it may not suit everyone's requirements. Continue reading to explore the reasons why.
1. Engagebay
EngageBay is an all-in-one CRM, marketing automation, and customer service platform designed to help businesses streamline their operations and grow their customer base. Among other features, the platform includes email marketing, lead scoring, social media management, and helpdesk automation capabilities.
For small and medium-sized businesses seeking to streamline their sales and marketing efforts, EngageBay presents a compelling choice with its affordable pricing and user-friendly interface. With EngageBay, businesses can easily manage their customer data, automate marketing campaigns, and provide exceptional customer support, all in one platform.
Features:
- Offers a Social Suite that enables users to manage all their social media accounts from a single window. You can schedule posts and use social listening to gain insight into your audience's interests across platforms like Facebook, LinkedIn, Instagram, and Twitter.
- Users can easily automate workflows, including simple and complex ones, using a powerful visual automation workflow builder. The platform provides various triggers, conditions, and actions, leading to increased productivity.
- The platform offers several email marketing features, such as sending newsletters via email broadcasts, setting up autoresponders, and launching drip marketing campaigns. Additionally, EngageBay's personalization capabilities can turn mass emails into tailored promotions and enhance conversion rates.
- Allows users to segment customers based on demographics, purchase patterns, online behavior, and even custom filters.
- Enable businesses to deliver excellent customer service through automation, ticket management, prioritization, macros, and live chat.
- EngageBay's in-CRM telephony feature lets users make and receive calls from within the CRM, record them, use scripts, take notes, and add details to the CRM for future reference.
Pricing:
- Free
- Basic – $12.74 per month
- Growth – $42.49 per month
- Pro – $84.99 per month
2. Sendinblue
Sendinblue is a cloud-based marketing automation software that provides a suite of tools for businesses to manage their marketing campaigns, customer relationships, and transactional messaging.
Sendinblue provides a comprehensive set of tools that businesses can utilize to manage their marketing campaigns, customer relationships, and transactional messaging. The platform offers a diverse range of features such as email marketing, SMS marketing, marketing automation, CRM, Facebook ads, and landing pages to help streamline marketing efforts and improve customer engagement.
With Sendinblue, businesses can create and manage targeted campaigns across multiple channels, track campaign performance in real-time, and analyze customer engagement to improve their marketing efforts. The platform also provides advanced segmentation and personalization capabilities, allowing businesses to tailor their messaging to specific audiences. Sendinblue is an affordable option for small and medium-sized businesses seeking to automate their marketing campaigns and streamline their communication with customers.
Features:
- Provides personalization tools that allow you to build stronger relationships with your customers by using a centralized CRM, segmenting your audience for better engagement, and setting up automated transactional emails.
- Offers a range of insights to help you monitor your performance, including real-time statistics, email heat maps, open and click-through rates, and more.
- You can use send-time optimization to figure out the best time to send emails.
- Offers both APIs and plugins to extend the capabilities of the platform.
Pricing:
- Free
- Starter – $25.00 per month
- Business – $65.00 per month
- Enterprise – Contact sale
3. Aweber
AWeber is a well-known email marketing solution that provides an extensive range of features, such as email automation, drag-and-drop email builder, landing pages, and email analytics. The platform is famous for its affordable pricing and user-friendly interface, making it an excellent choice for entrepreneurs and small businesses. AWeber also offers a variety of integrations with other platforms, such as WordPress, Shopify, and Facebook, to extend its capabilities.
Features:
- Integrates fully with Canva, allowing you to design visually stunning graphics without leaving the platform.
- With AWeber's powerful automation, you can create “set it and forget it” campaigns, including emails, landing pages, forms, funnels, and more, all in one place.
- AWeber's contact segmentation feature lets you segment your audience for more personalized communication, and you can even add tags for further segmentation.
- Drag-and-drop email builder lets you create custom emails quickly, without the need for designers or programmers.
Pricing:
- Free
- Lite – $12.50 per month
- Plus – $20.00 per month
- Unlimited – $899,00 per month
4. Keap
Keap is an all-in-one CRM and marketing automation platform designed for small businesses. Keap provides various features, including contact management, sales automation, appointment scheduling, invoicing, and other capabilities. Keap's user-friendly interface and affordable pricing make it a great option for small businesses looking to streamline their operations and improve customer relationships.
Features:
- Automate various business processes, such as personalization, lead nurturing, and email sending. Keap's segmentation feature and split testing help to send targeted emails.
- Keap's auto-spam checking feature ensures your emails avoid being filtered into spam or junk folders.
- You can use Keap's free business phone number to enhance communication with clients, send auto-replies, and manage voicemails professionally.
- Keap lets you schedule appointments automatically, personalize content, and set up autoresponders. It also integrates with your Google and Outlook calendars.
Pricing:
- Pro – $149.00 per month
- Max – $199.00 per month
5. Active Campaign
ActiveCampaign is a marketing automation platform that operates in the cloud and offers a range of tools, including email marketing, marketing and sales automation, CRM, and messaging. It is recognized for its user-friendly interface and strong automation features, making it an ideal solution for businesses of any scale. ActiveCampaign also offers a range of integrations, including with popular tools such as Shopify, Salesforce, and WordPress.
Features:
- You can create an email funnel that converts more leads into customers. Use split-testing to optimize subject lines, images, videos, links, and email content for better open and click-through rates.
- Schedule emails to be sent at the right time and choose from over 25 mobile-optimized templates for different occasions.
- Personalize your emails based on audience segments from your contact list.
- Offers a variety of email types such as welcome emails, autoresponders, targeted emails, and broadcast emails. You can also use their drag-and-drop designer to create custom emails.
Pricing:
- Lite – $29.00 per month
- Plus – $49.00 per month
- Professional – $149.00 per month
- Enterprise – Contact sale
Bottom-line
In conclusion, there are several Moosend alternatives available in the market, each with its own unique features and capabilities. Depending on your business needs, budget, and preference, you can choose from Sendinblue, Aweber, Keap, ActiveCampaign, and many others. These email marketing platforms offer a range of tools and functionalities to help you create, automate, and optimize your email marketing campaigns, improve engagement, and drive conversions. It's important to evaluate each option carefully to find the one that best suits your business requirements and goals.
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