The fast-paced lives of millennials have presented a fresh set of obstacles for businesses, making it increasingly challenging for brands across industries, from fast food to fashion, to capture the attention of this younger demographic.
Email marketing is arguably one of the most crucial tools available to any business, offering a cost-effective way to maintain contact with customers and establish brand loyalty.
If your business invests in email marketing as part of its overall marketing strategy, it's essential to optimize your messages for maximum engagement and conversion. Achieving this requires email marketing software that allows you to effortlessly keep in touch with your customers and grow your business while keeping expenses low.
What is Sender?
Sender is a powerful email marketing software designed for eCommerce and bloggers, enabling them to generate and send visually stunning, branded emails with a wealth of additional features. The platform supports users in rapidly expanding their audience through attractive pop-ups and forms, offers automation for email and SMS messaging, intuitive personalization options, and a wide array of templates. By bridging the gap between email lists and revenue, Sender has helped countless entrepreneurs achieve success.
Pros
- Ensuring high email deliverability rates
- Implementing smart marketing automations
- Utilizing pre-built email templates
- Offering a free plan
- Providing effective list-building tools
- Supporting all devices for convenient access
- Having a flexible pricing structure to fit different needs and budgets
Cons
- No WYSIWYG editor available for transactional emails
- Creating segments can be challenging
Sender Features:
Here are some additional unparalleled features that Sender offers:
Newsletter Creation
Newsletters are an effective means of staying connected with your customers, but if executed poorly, they can also result in a high rate of unsubscribes. When poorly executed, newsletters can come across as spammy or an invasion of privacy.
On the other hand, when done correctly, newsletters can be incredibly valuable tools for keeping your customers updated on new products, sales, and other pertinent information they care about without necessitating a search for it elsewhere.
Sender has optimized its stylish drag-and-drop editor to assist business owners who have no HTML knowledge in creating beautiful newsletters. With its free newsletter template and vast gallery to choose from, you can personalize your newsletters, add intuitive images, and maintain a visually appealing message across multiple devices.
Grow your Audience with Sender
In the current landscape, social media has become inundated, creating a challenging environment to distinguish oneself online. However, there is one place where you can still gain an advantage: your audience's inbox.
Notwithstanding people dedicating more time to third-party sites than their primary emails, newsletters continue to be an outstanding method for connecting with your intended audience and advancing your brand.
Fortunately, email marketing is much simpler to master than social media, requiring no insider knowledge or special tactics. With Sender's list-building tools, you can set up an email newsletter in just a few minutes, and Sender offers numerous features to help you cultivate a healthy and active subscriber list. You can effortlessly create customized subscription forms, collect and manage various subscriber data, segment your list, and quickly integrate Sender with your website. Additionally, Sender's automation tool makes it easy to establish and send targeted campaigns.
Advanced Email Delivery Software
Having the appropriate email marketing tool can help introduce your business to new customers. However, to ensure that your current customers keep coming back for more, you require an effective strategy backed up by the right tools.
Sender's email automation software offers a sophisticated email delivery infrastructure that guarantees your emails reach your subscribers. They carefully maintain a high reputation for their IP addresses and employ sender policy framework (SPF) and Domain Key Identified Mail (DKIM) authentication to ensure the deliverability of your emails. Additionally, Sender provides advanced email delivery software, including feedback loop integration, bounced email tracking, and deliverability consulting, ensuring that you support your messages with research and your campaigns are delivered quickly.
Analytics
Did you know that ineffective email analytics tools can lead to a decline in opened emails, unread messages, and clicks from subscribers? These tools are critical for informing your email marketing campaigns, improving customer engagement, and increasing conversion rates.
Furthermore, email analytics can help you uncover valuable insights about your business and target audience. It is an essential tool for assessing how your audience reacts to your marketing messages. With the use of email analytics, you can evaluate the effectiveness of your marketing campaigns, track the level of engagement, and categorize your subscribers according to their interests and actions.
Sender's real-time analytics is unique in that it is optimized to help you grow your list and keep existing clients engaged while spending less. With open and click tracking features, date and time analysis, click maps, virtual reports, and real-time Google Analytics, you can improve the impact of your campaigns and gain a deeper understanding of your subscribers' behavior.
SMS Marketing
Small businesses often lack the resources and staff that larger companies have, making it difficult for them to hire advertising and marketing specialists or a Corporate Social Responsibility (CSR) department. As a result, small businesses must be creative in promoting their business. SMS marketing can be an effective solution, despite being an old-fashioned technique, as it allows you to spread your message without spending a lot of money. Fortunately, Sender provides its users with the best of both worlds: email and SMS marketing.
Sender's SMS marketing tool makes it easy to send text messages, with its automation tool allowing you to effortlessly build, run, monitor, and optimize high-converting SMS sequences with 100% automation without having to switch between apps continuously. Some of the benefits of Sender's SMS automation tools include a toll-free number, easy-to-use list-building tools, detailed segmentation, engaging notifications, and advanced text messaging reports.
Sender's Pricing Plans
A crucial factor for any business owner in choosing an email marketing tool is a pricing strategy that fits within their budget. It is essential to remember that the features and quality of the tool may vary depending on the selected price plan. With Sender, you have multiple pricing options, each offering different features. It's important to explore these options to find the perfect balance between affordability and high-value services.
Free
For small business owners and startups, the most favorable choice is the free forever plan offered by the sender. This plan is very accommodating, allowing the sending of up to 15,000 emails to 2,500 subscribers every month, completely free of charge.
Standard
Starting at $8.33 per month, the standard plan equips a developing online business with all the necessary tools to effectively communicate its message and stand out in a crowded market.
Professional
If you are executing intricate campaigns and in need of top-tier omnichannel functionalities and premium assistance, the professional plan by Sender may be the ideal option. The plan begins at a price of $29.17 per month.
Enterprise
Sender's enterprise plan is tailored to meet your unrestricted email and SMS requirements. This plan is specifically designed for large eCommerce stores and Fortune 500 companies. To obtain pricing details, you can reach out to Sender's 24/7 support team and discuss a customized plan.
Pay as you go
For business owners with unpredictable email volume and occasional senders, Sender's pay-as-you-go pricing model is an appropriate option. Rather than subscribing to a monthly plan, you can purchase email credits as required.
Sender Alternatives
When you search for email marketing tools online, you'll come across many companies that claim to be the best in the market. However, only a few of them truly deliver on their purpose and objectives. We'll make your search easier by giving you a quick comparison of Sender.net with some of today's most popular email marketing tools.
1. Mailchimp
MailChimp is a well-known email marketing solution that operates on the cloud, providing businesses of all sizes with a single dashboard to plan, automate, and manage marketing campaigns across various email platforms, ad networks, and more.
Features:
- Auto-responders for timely follow-ups
- A/B testing for effective campaign optimization
- Landing pages for targeted lead generation
- Web forms to capture important customer data
- List management to easily organize subscribers
- Template management for consistent branding
- Subscriber management for easy subscription handling
- Dynamic content for personalized messages
- Drip campaigns for scheduled, automated emails
- Image library for easy access to graphics and visuals
- Mobile-optimized emails for convenient viewing on smartphones and tablets
- Reports and analytics for valuable insights on campaign performance
- Customer surveys for valuable feedback and insights
- CAN-SPAM compliance for legal compliance
- Event-triggered actions for timely and relevant messaging
- WYSIWYG editor for easy email creation and customization.
MailChimp and Sender.net offer similar features, but Sender.net doesn't currently have A/B testing, so it falls slightly behind MailChimp in that regard.
However, in terms of Ease of Use, Customer Service, and Price, Sender.net outshines MailChimp. Its intuitive interface, quality customer support, and value for money make it a better solution. You can check out our full review of Mailchimp to learn more what they can offer and how it will help your business.
2. Hubspot
Hubspot is a well-known email marketing solution that operates on the cloud, providing businesses of all sizes with a single dashboard to plan, automate, and manage marketing campaigns across various email platforms, ad networks, and more.
Features:
- Auto-responders for timely and automated follow-ups
- A/B testing for testing and optimizing different campaign versions
- Landing pages for targeted and conversion-driven lead generation
- Web forms for easy and efficient data collection
- List management for organized and segmented subscriber lists
- Template management for consistent and brand-aligned email designs
- Subscriber management for streamlined subscription handling
- Dynamic content for personalized and relevant messaging
- Drip campaigns for scheduled and automated email series
- Image library for easy access to high-quality visuals
- Mobile-optimized emails for optimized viewing on mobile devices
- Reports and analytics for valuable insights on campaign performance
- Customer surveys for feedback and insights from subscribers
- CAN SPAM compliance for legal compliance and protection
- Event-triggered actions for timely and relevant messaging
- WYSIWYG editor for easy and customizable email creation.
Hubspot and Sender.net share similar features, but Sender.net is lacking A/B testing, putting it slightly behind Hubspot in terms of features.
However, when considering Ease of Use, Customer Service, and Price, Sender.net is a better solution than Hubspot. Its intuitive interface, quality customer support, and affordability make it a superior choice. You can check out our full review of Hubspot to learn more what they can offer and how it will help your business.
3. Sendinblue
Sendinblue is a well-known email marketing company that operates on the cloud and provides powerful email marketing and marketing automation software to over 175,000 growing businesses around the world.
Features:
- Automated responders for timely and automated follow-up messages
- A/B testing for comparing and optimizing different campaign versions
- Landing pages for targeted and conversion-driven lead generation
- Web forms for easy and efficient data collection
- List management for organized and segmented subscriber lists
- Template management for consistent and brand-aligned email designs
- Subscriber management for streamlined subscription handling
- Dynamic content for personalized and relevant messaging
- Drip campaigns for scheduled and automated email series
- Image library for easy access to high-quality visuals
- Mobile-optimized emails for optimized viewing on mobile devices
- Reports and analytics for valuable insights on campaign performance
- CAN-SPAM compliance for legal compliance and protection
- Event-triggered actions for timely and relevant messaging
- WYSIWYG editor for easy and customizable email creation.
In terms of features, both Hubspot and Sender.net offer a similar range of capabilities, but Sender.net doesn't currently have an A/B testing option, while Sendinblue doesn't include a customer survey feature. This keeps both services on equal footing when it comes to functionality.
However, when considering factors like ease of use, customer service, and pricing, Sender.net has an advantage over Sendinblue. Sender.net provides an intuitive interface, high-quality customer support, and value for money, making it a superior solution for businesses. You can check out our full review of Sendinblue to learn more what they can offer and how it will help your business.
Why Sender is worthy for your Business?
Sender is renowned for its award-winning ease of use and unmatched affordability, along with providing various user-friendly email marketing features. Whether you're seeking to promptly integrate your list with top content management systems, CRMs, and eCommerce platforms, or insert a product into your newsletter and accurately target subscribers through segmentation, Sender has you covered.
Conclusion
Sender is a comprehensive email and SMS marketing platform that offers all the necessary tools for an effective marketing campaign. Ecommerce businesses can effortlessly integrate Sender with their website or webshop, with automatic synchronization of their lists. Overall, if you're searching for an email service provider that enables you to send more emails while spending less, Sender should be your preferred email marketing platform.
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