Marketers enter the social media playground to compete with their rivals and vie for maximum engagement. But behind the scenes, many activities take place, including creativity, campaign planning, trend analysis, and performance tracking based on insightful metrics. Managing this manually can be a nightmare, so having a social media scheduling tool is necessary.
While Sprout Social is a popular social media management tool that tracks everything in one place, it may be better for businesses with diverse needs and budget constraints. As a result, the demand for Sprout Social alternatives is rising.
1. Social Pilot
Trusted by over 115,000 marketers worldwide, SocialPilot is a top-rated social media management tool that offers advanced features at unbeatable prices. Designed specifically for small digital marketing agencies and businesses, it provides the flexibility and power needed to succeed in the world of social media.
SocialPilot enables you to create customized posts for a variety of social media platforms, including LinkedIn, Twitter, Facebook, Pinterest, TikTok, and VK. With a range of content-enhancing features like CTAs, Emojis, GIFs, Videos, and Images, you can level up your content game and increase engagement with likes and shares.
Features:
- Schedule posts in advance using the bulk schedule feature
- Publish content on 10 different platforms
- Boost Facebook posts directly from the tool
- Curate content from various sources
- Utilize RSS feeds to enhance your content
- Enable team and client feedback and collaboration workflows
- Proactively monitor and prevent spam
- Analyze and generate reports on your social media performance
- Create UTM Parameters to track your social media traffic
Pricing:
- Professional – $25.50 per month
- Small Team – $42.50 per month
- Agency – $89.00 per month
- Agency Plus – $170.00 per month
2. Sendible
Sendible provides all-in-one solutions. It includes all the standard features you'd expect, such as planning, scheduling, publishing, and analytics, to help you effectively manage your social media presence.
Sendible's informative dashboard displays the performance of each social media platform, recent comments, and user engagement reports, giving you a complete overview of your social media performance. In addition, the tool's visual calendar makes it easy to manage all of your posts and activities with just a quick glance.
Features:
- Provides detailed analysis of social media performance
- Adds contacts by leveraging social media interactions
- Tracks follower growth and engagement
- Automates lead generation through customizable features
- Automatically initiates social media conversations
- Collects comments and posts from all connected accounts
- Publishes new posts at optimized intervals throughout the day
- Queues up optimized posts for future publishing
- Offers access to detailed reports on post-performance
- Displays reports in an easily navigable, color-coded calendar format
- Automatically discovers and adds new profiles to the database based on set parameters
Pricing:
- Creator – $25.00 per month
- Traction – $76.00 per month
- Scales – $170.00 per month
3. Brandwatch
Brandwatch is a social media management solution that operates through the cloud, with additional social listening capabilities to improve customer experience. The platform provides businesses with personalized scheduling, publishing, and post customization capabilities, along with a range of collaborative calendar features for advanced content planning – making it ideal for social media teams of all sizes. Additionally, Brandwatch offers several built-in templates to simplify the process of campaign building.
Features:
- Enables insightful market research capabilities
- Includes a content pool feature that automatically saves stock items for future use
- Provides community interaction management with the social inbox
- Offers tools for managing Facebook and Instagram advertising
- Allows for team management and collaboration
- Provides audience profiling from social listening capabilities
Pricing:
You can book a meeting to discuss your business needs.
4. Emplifi
Emplifi positions itself as a comprehensive social media marketing platform that covers all aspects of social media marketing. It is used by many big brands such as Toyota, McDonald’s, Jägermeister, and ASUS. The tool offers two paid plans – the Essential plan with basic features to manage 10 or 20 profiles, and the Complete solution that can be customized to fit specific requirements.
Features:
- Quickly post and monitor all social media accounts
- Schedule posts for optimum times to increase followers
- Identify relevant influencers on Instagram and YouTube
- Manage customer care queries
- Offers several high-cost add-ons
Pricing:
Get a request demo to learn more about them and its products.
5. MavSocial
MavSocial is a social media management tool ideal for brands and agencies. It facilitates content management and curation, allowing you to schedule posts on several social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Youtube, Tumblr, and WeChat.
The platform simplifies the visual content management process by providing businesses with a central location to store hundreds of images, videos, and infographics for social media use.
Features:
- Provides an automated payment system for purchasing photos
- Saves pictures to the library for quick access
- Automatically adds profile pictures, company logos, images, videos, audio clips, and promotional content to the system when accounts are linked
- Enables analysis and planning for multiple social media channels
- Sends posts via email or the app's chat feature for approval
Pricing:
- Pro – $65.00 per month
- Business – $208.00 per month
- Enterprise – $499.00 per month
Bottom-line
Nowadays, investing in social media management tools is considered mandatory. Scaling online presence manually can be a daunting task as social media platforms continually evolve and change their features. To keep up with these changes and maintain your social media presence without losing results, automation tools like Sprout Social and SocialPilot can be helpful.
However, selecting the appropriate tool requires a careful assessment of your business needs. As demonstrated in this blog, various social media management tools offer advanced features that can be used as alternatives to Sprout Social. Begin evaluating your present business situation to choose the ideal social media tool for accelerated growth.
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