Klaviyo is undoubtedly a well-known eCommerce email marketing platform that offers a comprehensive range of features to help online store owners run effective email and SMS campaigns that drive sales. It boasts advanced capabilities, such as contact segmentation, visual email builder, automation workflows, and direct integration with major eCommerce platforms and tools.
However, while Klaviyo may be a popular choice, it may not suit every business's needs. In fact, some merchants have opted to explore other options due to Klaviyo's overwhelming advanced features that may not be relevant to their business.
If you're among those looking for the best alternative to Klaviyo, you're in luck. In this article, we've reviewed and compiled a list of top Klaviyo alternatives that can meet your marketing needs and fit your budget. Our aim is to help you make an informed decision by presenting the best alternatives that are worth considering.
1. Omnisend
Omnisend is an influential marketing platform that combines email with SMS and push notifications to provide customers with an all-in-one shopping experience. It is an excellent Klaviyo alternative, offering a host of features, including email automation, advanced segmentation, and personalization. Moreover, Omnisend's automation workflow extends beyond email to include push notification messages, taking your marketing to the next level.
The platform also includes a pop-up and sign-up form builder, enabling you to create appealing pop-ups for your website to grow your email and SMS lists. With these features, Omnisend makes it easy to create and execute omnichannel campaigns that engage your customers and drive sales.
Features:
- Includes a free plan with fundamental features
- Provides customizable email templates to personalize your messaging
- Features pre-built automation workflows to simplify your campaigns
- Allows you to create advanced customer segments for targeted messaging
- Offers A/B testing of email campaigns for optimized performance
- Integrates seamlessly with major eCommerce platforms for streamlined operation
- Provides detailed analytics reporting to track your campaign's success
Pricing:
- Free – $0.00
- Standard – $16.00 per month
- Pro – $59.00 per month
2. Drip
Drip is an eCommerce-focused email marketing platform that offers robust automation and segmentation features. While it doesn't include SMS marketing services, it's an excellent Klaviyo alternative if you're looking solely for email marketing capabilities.
Drip provides everything you need to create highly personalized and targeted email campaigns that convert. Its user-friendly email builder allows you to design campaigns according to your preferences, even if you're a beginner.
Additionally, similar to Klaviyo, Drip includes an intuitive pop-up and sign-up form builder that you can leverage to promote offers and grow your email lists. With Drip, you can create effective email campaigns that engage your customers and drive sales.
Features:
- Offers pre-built email templates for various campaigns to streamline your workflow
- Provides a powerful point-and-click visual email editor for designing beautiful emails
- Features pre-built email automation flows for easy campaign setup
- Allows you to create advanced email segments for personalized messaging
- Includes advanced split-testing with automation workflows for optimized campaign performance
- Provides detailed performance analytics reporting to track your campaigns' effectiveness
Pricing:
- $39.00 per month
3. Sendinblue
Sendinblue is a comprehensive marketing platform that offers email, SMS, and WhatsApp campaign capabilities. With its workflow builder, you can set up automated emails for transactional information, newsletters, and other campaign types.
In addition to email and SMS campaigns, Sendinblue also features a built-in landing page and pop-up form builder. This functionality allows you to generate leads and enhance the conversion rates of your marketing campaigns.
If you're seeking an affordable email marketing platform that comes with additional marketing tools, Sendinblue is an excellent Klaviyo alternative for your business.
Features:
- No limit on the number of contacts
- Access to over 40 responsive email templates
- Intuitive drag-and-drop email editor
- Landing page and popup builder
- Advanced contact segmentation for targeted campaigns
- A/B testing functionality for email campaigns
- Email heatmap reporting
- Detailed analytics for monitoring email performance
Pricing:
- Free – $0.00
- Starter – $25.00 per month
- Business – $65.00 per month
- Enterprise – custom pricing
4. Moosend
Moosend is a user-friendly and cost-effective Klaviyo alternative that offers advanced marketing tools for eCommerce. It provides a drag-and-drop email editor and workflow builder to simplify the automation of email marketing campaigns. The platform also offers numerous email and automation templates that can be customized according to branding and marketing strategies.
Moosend has a powerful landing page and popup form builder that can be used to enhance the conversion rate and drive more sales. Compared to Klaviyo, Moosend offers several powerful email marketing features and other tools at a very reasonable cost, making it the ideal choice for businesses on a tight budget.
Features:
- Simple drag-and-drop email editor for ease of use
- Customizable email templates to fit brand needs
- Offers multiple email automation templates to streamline workflows
- Advanced email segmentation for personalized targeting
- A/B testing capabilities for email subject lines and content
- Built-in pop-up and landing page builders for improved conversion rates
- Detailed performance analytics reporting to track email campaign success.
Pricing:
- Pro – $7.00 per month
- Enterprise – custom pricing
5. SmartrMail
SmartrMail is a specialized email marketing tool for eCommerce that focuses on generating conversions through various targeted email campaigns such as cart abandonment recovery, welcome series, product recommendations, and win-back emails.
This platform offers personalized and automated email campaigns based on customer behavior, purchase history, and engagement with campaigns. Although it lacks some of the advanced personalization and targeting features of Klaviyo, it provides a user-friendly email editor and pre-built templates for easy setup of effective email campaigns that engage shoppers and drive sales.
Overall, SmartrMail is an excellent option for eCommerce businesses seeking a simpler email marketing tool that can still deliver impactful campaigns without the learning curve required by Klaviyo.
Features:
- Comes with pre-designed email templates for quick and easy campaign creation
- Simple automation builder for setting up effective email workflows
- Includes a pop-up form builder to grow your email list and boost conversion
- Allows A/B testing of email subject lines to optimize open rates
- Directly integrates with popular eCommerce platforms Shopify, BigCommerce, and WooCommerce
Pricing:
- Standard – $19.00 per month
- Unlimited – $99.00 per month
Bottom-line
Klaviyo is a powerful email marketing platform designed for expert email marketers in the eCommerce industry. However, for new businesses without much experience in email marketing, Klaviyo's advanced features and steep learning curve may be overwhelming. In this case, a simpler email marketing platform may be more suitable for running effective campaigns.
Fortunately, there are plenty of reliable email marketing platforms that serve as good alternatives to Klaviyo. The options presented above offer excellent choices whether you're seeking a more cost-effective or simplified alternative. It's your decision to choose the one that aligns with your business requirements and utilize it to increase your sales.
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