As an essential component of a successful marketing campaign, landing pages play a crucial role in converting your target audience into loyal customers. And when it comes to designing eCommerce landing pages, you need a powerful tool that can help you quickly create and deliver stunning pages to both new and returning customers.
Enter landing page builders is a specialized marketing tool that allows you to design and launch custom landing pages without any coding experience.
In this article, we've compiled a list of the best landing page builders available for eCommerce, so you can choose the one that's right for your marketing needs.
1. Unbounce
Unbounce takes pride in being the best CRO platform that offers a plethora of powerful features to create top-notch landing pages for eCommerce stores. Whether you are a beginner or experienced, Unbounce makes it easy to design beautiful landing pages with no encumbrance.
You can quickly add features such as “Buy now” buttons, review widgets, or anything else you want with just a few lines of custom code. With Unbounce, you can also create pop-ups that capture email addresses and run sale-based promotions with the help of sticky bars.
The Unbounce page builder allows you to customize every element of your landing page by simply dragging and dropping images, videos, and text. In addition, Unbounce offers over 100 fantastic templates that cater to various marketing purposes for eCommerce stores.
Features:
- The speed booster and auto-image optimizer help to increase the loading speed of your landing pages.
- Smart Traffic, an AI-powered algorithm, delivers the most relevant landing page variant to your store visitors for higher conversions.
- The platform automatically personalizes your landing pages for each visitor, matching their search intent.
- Design and launch mobile-optimized landing pages that load quickly on any mobile device.
Pricing:
- Launch – $74.00 per month
- Optimize – $109.00 per month
- Accelerate – $180.00 per month
- Concierge – $469.00 per month
2. Instapage
Instapage is an exceptional landing page builder that empowers you to create highly-customized and on-brand landing pages for your eCommerce store. With over 200 templates, you can instantly launch visually appealing and mobile-responsive pages that capture your customers' attention.
The intuitive drag-and-drop builder enables you to move elements around the page freely without any limitations. Plus, it has built-in AMP support, which ensures that your customers have a seamless mobile experience.
This powerful landing page builder allows you to create standalone product pages that are highly effective in generating conversions. You can personalize your landing pages to match your customers' interests and save time by reusing the same blocks for future store campaigns.
Features:
- Dynamic content enables you to serve the appropriate content to your store visitors at the right moment, resulting in higher traction and sales.
- Gain valuable insights with meaningful analytics to optimize your landing pages for high performance.
- Reduce bounce rates by dynamically inserting keywords that match your customer's intent
- Use heatmaps to see where your customers interacted the most and least, based on clicks, mouse movements, and scroll depths
Pricing:
- Build – $199.00 per month
- Convert – customized
- Ignite – contact sales
3. LeadPages
Leadpages is a cost-effective landing page builder that offers a secure checkout process for selling your products. You can choose from a variety of stunning templates to create various types of pages, such as checkout, 404, upsell/contest, and launch pages.
With features like countdown timers, video players, and OpenTable reservation widgets, you can enhance your pages on the go. In addition to landing pages, Leadpages allows you to design opt-in pages, popup forms, and alert bars to grow your email list.
Features:
- Keep track of all the essential aspects of your landing pages with Leadpages' real-time tracking feature
- Publish an unlimited number of landing pages with ease and optimize your bandwidth with Leadpages
- Create targeted and personalized landing pages that cater to your customers' interests with Leadpages
- Host your custom domain and perform unlimited A/B testing to determine the best landing page variant with Leadpages
Pricing:
- Pro – $74.00 per month
- Standard – $37.00 per month
4. Landingi
Landingi is a robust landing page builder that streamlines the process of creating, publishing, and optimizing your landing pages to attract potential customers from your marketing campaigns. Its library of over 300 stunning templates includes mobile-responsive pages, interactive pop-ups, and funnels that enhance the user experience.
In addition to creating visually appealing pages, Landingi provides tools for selling products with high conversion rates. You can upload your products, integrate with preferred payment platforms (PayPal/Stripe), and add a “Buy now” button, all within the Landingi platform.
Landingi's campaign-friendly tools enable you to scale up your eCommerce store effortlessly. You can create funnels to track the buyer journey and analyze how visitors convert into loyal customers. With Landingi, your eCommerce store is well-equipped to achieve significant growth.
Features:
- You can publish your landing pages directly on your WordPress site using the Landingi WordPress plugin, which allows for seamless integration
- Landingi makes lead generation easier by allowing you to include pop-ups anywhere on your landing page
- Dynamic content can be added to your landing pages, enabling personalized and conditional display of content
- With a dedicated thank-you page creator available in the second tab of the landing page design, it provides an easy way to create customized thank-you pages
Pricing:
- Free – $0.00
- Professional – $49.00per month
- Agency – $149.00 per month
5. GetResponse
With GetResponse, you can create your own landing pages that have the potential to turn your traffic into loyal customers. Although the platform heavily emphasizes email marketing, it offers reliable features that enable you to design an eCommerce-friendly landing page.
This user-friendly tool simplifies the process of adding your products and integrating your landing page with Paypal to start generating revenue. You can effortlessly import all of your store products and host them on GetResponse.
Additionally, GetResponse allows you to increase visibility to your landing pages with Facebook and Instagram ads. One-click upsell campaigns can also help to boost your store revenue. Furthermore, you can design optimized landing pages that work seamlessly on both desktop and mobile devices.
Features:
- You can use Google Tag Manager or Facebook pixel to track your visitor's data and create effective campaigns to improve conversions
- GetResponse provides a wide selection of templates for different purposes, such as sign-ups, promotions, sales, webinars, and thank-you pages
- With GetResponse, you can test multiple variants of your landing pages to find the most effective one for increasing conversions
- GetResponse also offers pre-built marketing funnels to help promote your offers and grow your business
Pricing:
- Free – $0.00
- Email Marketing – $15.58 per month
- Marketing Automation – $48.38 per month
- Ecommerce Marketing – $97.58 per month
Bottom-line
Landing pages have always been and will continue to be a crucial component of any marketing strategy. They play a vital role in achieving your goals by attracting potential customers to your eCommerce store.
With the right landing page builder, you can create impressive and effective landing pages for any campaign and generate high conversion rates. While Unbounce is our top choice for landing page building, Landingi and Leadpages are more affordable options that still offer great features, depending on your budget.
Alternatively, if you're in need of a landing page builder with advanced features and detailed analytics reports, Instapage is the ideal choice.
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