As a busy entrepreneur or digital marketer, I understand that you have limited time and resources to tinker with back-end code and create visually stunning landing pages.
While hiring a web designer or developer is an option, it can be expensive. This is where landing page builders come in.
Within a few hours, you can have a fully responsive, mobile-optimized landing page designed to convert visitors into paying customers. All you need to provide are your website text, fonts, images, and brand colors. With drag-and-drop functionality and numerous integrations, capturing leads and sales has never been easier.
But the best landing page builders offer more than just page design. They also provide robust analytics to help you determine what's working and what needs improvement. You save hours trying to optimize and increase your conversion rates. Rather than reading endless blog posts and becoming frustrated, you can focus on what you do best.
Are you ready to increase your efficiency? Check out the top landing page builders for your next digital marketing campaign below.
1. Swipe Pages
A mere one-second delay in the loading time of a page can lead to a seven percent decline in conversions. By having Swipe Pages as part of your team, you can increase your conversions. Utilize the A/B split testing feature, which allows for more than two variants, to quickly identify and resolve any issues. Additionally, you can take advantage of dynamic text replacement to tailor the website experience to individual customers.
Features:
- Built-in analytics to track website performance
- Hosting and custom domain options are available
- Over 40 high-converting templates are available
- More than 80 pre-built blocks to choose from
- Support for AMP (Accelerated Mobile Pages)
- No coding skills are required for easy website creation
- Fully responsive multi-screen editing for seamless customization
- Easy integration with thousands of third-party apps, such as Zapier and Mailchimp
- 1-click Stripe checkouts to streamline the checkout process
Pricing:
- Startup – $29.00 per month
- Marketer – $59.00 per month
- Agency – $119.00 per month
2. Unbounce
Unbounce is a well-established landing page builder tool that offers excellent drag-and-drop features and a focus on driving conversions through its AI-powered Smart Builder. With options such as popups and sticky navbars, Unbounce can help visitors take action toward your landing page goals. One of its standout features is Smart Traffic, which automatically directs visitors to the most effective landing page after 50 page views. However,
Unbounce is not recommended for beginners due to its steep learning curve and numerous tools and integrations. Nevertheless, it can be an advanced and rewarding option for those with the time and experience to explore its full capabilities.
Features:
- Over 100 landing page templates powered by AI
- Seamless integration with popular tools like WordPress, Google Ads, Salesforce, Marketo, and other analytics, email, and CRM tools
- A/B split testing for optimizing conversion rates
- Dynamic text replacement for search engine marketing campaigns
- AMP-ready mobile pages for fast-loading and responsive pages
- Fast page load speed times for improved user experience
- Customization options such as sticky headers, pop-ups, maps, scripts, and pixels to enhance your pages
- Quick duplication of landing pages for streamlined website creation
Pricing:
- Launch – $74.00 per month
- Optimize – $109.00 per month
- Accelerate – $180.00 per month
- Concierge – $469.00 per month
3. LeadPages
Leadpages is a versatile landing page builder with an attractive price point. You can pick from a wide variety of templates to customize your landing page by adding videos, images, and forms. The Sections menu allows you to select pre-styled content blocks like pricing plans and standout call-to-action buttons.
Other features include A/B split testing, dynamic text replacement for SEM campaigns, and the ability to add sticky headers, pop-ups, maps, scripts, and pixels to pages. The tool integrates with popular email, CRM, and analytics tools like WordPress, Google Ads, Salesforce, and Marketo.
Features:
- The page load speed of 2.4 seconds
- Unlimited page publishing
- 200+ professionally designed templates
- Mobile-responsive pages
- Code-free drag-and-drop functionality
- Built-in lead optimization tool
- A/B split testing capabilities
- 40+ integrations with other tools and services
- The low starting price point
Pricing:
- Pro – $74.00 per month
- Standard – $37.00 per month
4. Hubspot
HubSpot is a popular all-in-one platform for digital marketers and salespeople. It offers a variety of features, including CRM management, email marketing, blogging, forms, and a landing page builder.
If you're looking for a comprehensive marketing solution that won't break the bank, HubSpot's Marketing Hub package is worth considering. Its landing page builder is a key component of the package and can help you create professional-looking pages that generate leads and look great on any device.
One of the most significant advantages of HubSpot's landing page builder is that you don't need to have any design or IT expertise to use it effectively. With the platform's easy-to-use drag-and-drop functionality, you can quickly create pages that meet your specific needs.
One standout feature of HubSpot's landing page builder is its personalization feature. This feature enables you to display different content, calls-to-action (CTAs), and forms based on user behavior, which can help improve your conversion rates. Overall, HubSpot's landing page builder is an excellent option for marketers looking to create high-converting pages without needing to rely on a dedicated design or IT team.
Features:
- Access to a built-in library of mobile-optimized templates
- A/B split testing functionality to optimize your landing page performance
- Personalization options to tailor content based on CRM data
- Easy-to-use drag-and-drop landing page builder for hassle-free page creation
- Customized SEO suggestions to improve search performance and increase traffic
- High-quality customer support to assist with any questions or issues
Pricing:
- Free – $0.00
- Starter – $18.00 per month
- Professional – $800.00 per month
5. Wix
Wix is a highly recommended option for those looking to create a landing page. With this tool, you can add or edit any element on your site with ease, and get your page up and running quickly.
Once your site is live, Wix provides a robust analytics tool to help you optimize your performance. By connecting your Google Analytics, Google Tag Manager, Facebook Pixel, Crazy Egg, or Hotjar, you can gain deeper insights into your data, run A/B tests, and heatmaps, and get actionable insights to boost conversions.
However, it's important to note that Wix may not be the best solution for everyone. Its landing page builder is designed for limited use cases, such as creating coming soon pages, webinars, product or app landing pages, and events.
Features:
- User-friendly interface
- Easy to use, even for beginners
- Affordable pricing options
- Includes over 30 free templates to choose from
- Seamlessly integrates with a wide range of third-party apps and websites
Pricing:
- Business Basic – $17.00 per month
- Business Unlimited – $25.00 per month
- Business VIP – $35.00 per month
Bottom-line
Landing pages play a critical role in any digital marketing campaign as they are essential to driving targeted and specific conversions. Relying on a generic home page for specific keywords may lead to wasted ad spend and visitors being left to navigate on their own.
That's why using a landing page builder is crucial for creating and publishing high-converting landing pages. The best part is that it only takes a few hours to design and publish your landing page. Don't skimp on your landing pages, and choose one of the landing page builders recommended above to start driving more leads today.
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