Keap, formerly known as Infusionsoft, is a popular all-in-one CRM and marketing automation platform that streamlines various business processes. However, while Keap may be an excellent option for some businesses, it may not be the right fit for everyone. Thankfully, there are various Keap alternatives available in the market that offer similar functionalities and features.
Throughout this article, we will investigate some of the top alternatives to Keap that can help you streamline your business processes, automate your marketing efforts, and ultimately grow your business.
1. EngageBay
EngageBay is a comprehensive platform that combines customer relationship management (CRM) and marketing automation, providing businesses with a plethora of tools to streamline their processes. It allows businesses to manage leads, customers, sales, and marketing campaigns all from a single platform. EngageBay offers a range of features, including email marketing, landing page builder, social media management, contact management, marketing automation, and sales automation.
One of the significant advantages of EngageBay is its user-friendly interface, making it easy for users to navigate and use. It also offers affordable pricing options for small and medium-sized businesses, making it an excellent alternative to Keap for those looking for a budget-friendly option.
With EngageBay, businesses can create and send email campaigns, automate their sales processes, and manage their contacts effectively. Its marketing automation features allow businesses to create personalized workflows to engage their leads and customers, ensuring that they receive the right message at the right time. Additionally, EngageBay integrates with popular third-party applications like Zapier, Stripe, and Shopify, allowing businesses to streamline their processes even further.
Features:
- With EngageBay's CRM Telephony, you can create context around each phone call by integrating your favorite sales tools with the in-CRM telephony.
- EngageBay's lead scoring feature helps you identify the most qualified sales and marketing leads, enabling you to prioritize your efforts.
- EngageBay's CRM email integration ensures that copies of all emails are stored within the CRM, allowing you to maintain a comprehensive customer data log.
- Automate your everyday processes with EngageBay's CRM, from appointment scheduling to email sending and task management, saving you valuable time.
- EngageBay's CRM reporting provides in-depth information, including deal reports, growth graphs, and customizable metrics, rivaling the reporting capabilities of Keap.
Pricing:
- Free – $0.00
- Basic – $12.74 per user per month
- Growth – $42.49 per user per month
- Pro – $84.99 per user per month
2. Hubspot
HubSpot is a leading all-in-one marketing, sales, and customer service software designed to help businesses grow and improve their customer relationships. The software includes a wide range of features and tools that streamline and automate marketing and sales processes, such as lead generation, email marketing, social media management, website analytics, and customer feedback management.
One of HubSpot's key strengths is its user-friendly interface and intuitive workflows, which make it easy for even novice users to create effective marketing campaigns and manage customer interactions. The software also offers robust reporting and analytics capabilities, allowing businesses to track and measure the effectiveness of their marketing and sales efforts in real-time.
Additionally, HubSpot's CRM (Customer Relationship Management) system provides a comprehensive view of customer interactions across all touchpoints, including email, social media, and website activity. This enables businesses to personalize their communications and better understand their customers' needs, preferences, and behaviors.
Features:
- Engage with customers through live chat
- Track and leverage leads’ progress through the sales funnel with prospect tracking
- Streamline appointment scheduling with auto meeting scheduling
- Track the success of email campaigns from start to finish, including email opens
- Contact management for marketers to track leads and customers
- Intuitive reporting dashboard for easy analysis
Pricing:
- Free – $0.00
- Starter – $18.00 per month
- Starter CRM suite – $30.00 per month
- Professional – $450.00 per month
3. ActiveCampaign
ActiveCampaign is a complete marketing automation platform that enables businesses of any scale to effectively manage their customer relationships and marketing campaigns. With ActiveCampaign, you can automate your marketing processes, segment your audience, and deliver personalized messaging to each customer.
One of the standout features of ActiveCampaign is its advanced automation capabilities. You can easily create automated workflows that trigger based on a variety of customer actions, such as opening an email, clicking a link, or making a purchase. This allows you to deliver targeted and relevant messages to your customers at every stage of their journey.
ActiveCampaign also offers a robust email marketing platform, with features like customizable email templates, A/B testing, and detailed analytics. You can easily track the performance of your email campaigns and adjust your strategy accordingly.
Features:
- ActiveCampaign's Deals CRM app allows you to access your favorite CRM features on the go, and it's available for free download.
- With the Deals CRM app, you can update active deals, call leads or customers, create new tasks, and complete current tasks.
- ActiveCampaign integrates with hundreds of sales and marketing tools, including Outlook, Gmail, Zendesk, Calendly, Unbounce, and Facebook, allowing you to synchronize your CRM with other platforms.
Pricing:
- Lite – $29.00 per month
- Plus – $49.00 per month
- Professional – $149.00 per month
- Enterprise – contact sales
4. Freshworks
Freshworks offers a suite of products for businesses to manage their customer relationships, including Freshmarketer, their email marketing tool. With Freshmarketer, businesses can create and send targeted email campaigns, track email metrics, and automate email sequences.
One of the standout features of Freshmarketer is its drag-and-drop email editor, which allows users to easily create professional-looking emails without any coding knowledge. Additionally, Freshmarketer offers advanced segmentation options, allowing businesses to create targeted email campaigns based on specific customer behaviors or demographics.
Freshmarketer also includes automation capabilities, allowing businesses to set up automated email sequences based on customer actions, such as abandoned carts or website visits. And with real-time email metrics tracking, businesses can monitor the success of their email campaigns and make data-driven decisions for future campaigns.
Features:
- Manage all your active leads and customers at any time with Freshworks’ contact management feature.
- Salespeople can use the deal management feature, which includes Pipeline Management 2.0. The visual pipeline, with AI, helps create revenue projections, suggest new ways of lead engagement, and track each deal's performance.
- Freshworks supports marketers with their email campaigns through several ways, including making and personalizing emails using drag and drop features, mobile optimization, scheduling, and detailed analytics to review email success.
- Freshworks’ CRM has a standout feature called Configure, Price, Quote (CPQ) that lets you produce contracts, onboarding documents, quotes, and invoices with automation, which eliminates human error.
Pricing:
- Free – $0.00
- Growth – $19.00 per month
- Pro – $149.00 per month
- Enterprise – $299.00 per month
5. Pipedrive
Pipedrive is a commonly used customer relationship management (CRM) software that aids businesses in efficiently managing their sales pipelines. It was designed specifically with salespeople in mind, and offers a range of features to help teams streamline their workflows and close deals more efficiently.
One of the key strengths of Pipedrive is its intuitive and user-friendly interface. The platform is highly visual, and allows users to drag and drop deals through various stages of the sales pipeline. This makes it easy to track progress, identify bottlenecks, and prioritize tasks.
Pipedrive also offers a range of integrations with other business tools, including email marketing platforms, customer support software, and project management apps. This helps users to keep all of their data and workflows in one place, and avoid the need to switch between different tools.
Features:
- In Pipedrive, you can create a sales pipeline and add as many deals or custom fields as needed.
- Pipedrive generates visual representations of your data-rich pipeline to outline the sales cycle.
- Customize your sales pipeline to better suit your business needs and filter data by team or sales rep.
- Build a contact timeline with current or imported contacts from other CRM options like Keap.
- Pipedrive's CRM also includes email features such as syncing, group emails, templates, and email tracking.
- Reports and insights in Pipedrive are customizable and provide details on leads, sales activities, revenue, and deals.
Pricing:
- Essential – $12.50 per month
- Advanced – $24.90 per month
- Professional – $49.90 per month
- Enterprise – $74.90 per month
Bottom-line
In conclusion, there are several top Keap alternatives available in the market that offer robust CRM and marketing automation solutions. Each platform has its own unique features and strengths, such as ActiveCampaign's comprehensive marketing automation capabilities, HubSpot's user-friendly interface and all-in-one platform, EngageBay's telephony integration and automation features, Freshworks' email marketing tools and CPQ feature, and Pipedrive's customizable sales pipeline and contact management. Businesses of all sizes can benefit from exploring these alternatives and finding the right one to suit their specific needs and goals.
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