Emails have become a crucial element in a marketer's toolbox, with email marketing being widely recognized as the most cost-effective approach. When utilized effectively, it can help businesses advertise their products or services to attract new clients and keep existing ones. The quality of the software used to launch it plays a significant role in determining the effectiveness of an email marketing campaign.

Selecting the appropriate email campaign tool is critical to the success or failure of your campaigns. As a result, one must exercise caution when searching for the right program, as settling for a tool with fewer features that costs more can be detrimental. To launch a successful email marketing campaign, you need email marketing tools that provide all the necessary features.

To develop and implement an effective email marketing strategy, it is crucial to carefully select the most suitable email marketing tools for your organization. Below are some of the top email marketing tools along with the reasons why each of them is an excellent option.

1. Sendinblue

Sendinblue is a comprehensive business communications platform that offers a range of features, including email, SMS, Facebook, chat, CRM, and more, all geared towards meeting the evolving needs of modern businesses. By automating routine tasks, it enables businesses to focus on core activities.

With Sendinblue, creating professional-looking emails using their email marketing tools is quick and easy, but it's the platform's combination of features that truly sets it apart. Its comprehensive set of tools, including chat, SMS marketing, Inbox, CRM, and automation, make creating engaging and intelligent email campaigns a breeze. Moreover, the platform comes with built-in capabilities for retargeting existing contacts and acquiring new leads.


  • A shared inbox ensures you never lose track of your customer's email history
  • Offers over 60 responsive email templates
  • Features a built-in CRM system
  • Includes integrated SMS and chat functions
  • Allows for contact segmentation, enabling personalized messages to be sent to smaller groups of contacts
  • Comes equipped with Facebook Ads for lead generation


  • Free – $0.00
  • Starter – $25.00 per month
  • Business – $65.00 per month
  • Enterprise – custom pricing

2. Omnisend

Omnisend is a comprehensive email marketing tool that serves as a one-stop-shop for eCommerce businesses. It offers a variety of features, including automated emails, segmentation, and SMS, which can help you enhance your newsletters and drive sales. Additionally, it includes pre-built automation for cart abandonment, welcome series, and transactional emails to facilitate efficient buyer engagements.


  • The platform offers a library of templates that can be customized to create professional and visually appealing emails without requiring any coding skills. These templates can be easily tailored to match your brand, including product listings and dynamic discount coupons, and can be saved for future campaigns.
  • The Automation Library includes pre-built workflows for each stage of the client experience, making it easy to automate routine tasks.
  • Segmented targeting is available across all of Omnisend's channels, enabling personalized and targeted communication with your customers.
  • Pop-ups and forms are available to support lead-generation efforts.
  • Sales can be tracked, and winning campaigns can be identified using the platform's reporting and analytics capabilities.


  • Free – $0.00
  • Standard – $16.00 per month
  • Pro – $59.00 per month

3. EmailOctopus

EmailOctopus is a well-liked email marketing tool that strives to offer a more straightforward, user-friendly, and economical option compared to its rivals.The platform offers customizable email templates that can be easily edited using a drag-and-drop editor, or you can create your own templates from scratch.

Additionally, the software includes a landing page builder with all the necessary features to help generate leads and grow your email list. One of the unique features of EmailOctopus is its extensive integration options with other popular tools such as Shopify, Gravity Forms, and WordPress, making it an ideal solution for agile brands looking to achieve ambitious goals.


  • Employ customizable forms on your website to import existing subscribers and continue growing your list, or craft stunning landing pages to attract new ones.
  • Customize your designs from scratch or choose from a library of pre-designed templates and personalize them to fit your brand.
  • Utilize email automation to send out campaigns.
  • Segment your subscribers into targeted audiences based on data and insights.


  • Starter – free
  • Pro – $8.00 per month

4. ConvertKit

ConvertKit offers a range of features that benefit both eCommerce companies and creators. With its user-friendly layout, users can enjoy a pleasant experience while utilizing opt-in forms, landing pages, email workflows, tagging systems, data management, list segmentation, personalization, automation, and more. This popular email campaign tool integrates seamlessly with popular systems commonly used by designers and developers, including Woocommerce, PayPal, Stripe, and WordPress.


  • Keep your subscribers engaged and primed to make a purchase by automating your sales funnel.
  • Sell your digital products with ease using a tool designed specifically for creators.
  • Modify the URL in your emails even after they have been sent with Creator Pro.
  • Customize your email marketing campaigns to meet your unique requirements.
  • Develop high-quality landing pages and signup forms to attract and convert more leads.


  • Free – $0.00
  • Creator – $9.00 per month
  • Creator Pro – $25.00 per month

5. GetResponse

GetResponse, one of the top email marketing tools we recommend, is suitable for marketers from all sectors. It includes email automation, a vast selection of email templates, segmentation, and personalization options. The Auto Funnel feature generates a pre-built marketing funnel for email campaigns. GetResponse also offers a range of powerful tools to help businesses grow, from A/B testing to a comprehensive analytics tool that tracks the success of email campaigns.


  • Automate welcome emails, follow-ups, educational series, and lead nurturing with autoresponders.
  • Conduct powerful retargeting campaigns with just one click using Facebook Pixel integration.
  • Personalize communications based on page views by tracking website visitors.
  • Generate leads and drive sales with customizable landing pages.
  • Run sponsored advertisements on Facebook, Instagram, and Google with ease.


  • Free – $0.00
  • Email Marketing – $15.58 per month
  • Marketing Automation – $48.38 per month
  • Ecommerce Marketing – $97.58 per month


In conclusion, email marketing tools offer a range of features that can help businesses save time and money while improving their marketing efforts. With the ability to create professional-looking emails using templates, automate campaigns, segment audiences, and track analytics, email marketing tools make it easier than ever to connect with customers and increase conversions.

Many of these tools also offer integrations with other systems, allowing for even greater efficiency and effectiveness. Investing in email marketing tools can yield significant benefits, including time and cost savings, and can enhance your marketing strategy whether you are a small business owner or a marketer in a larger organization.