Guess what was the first item ever been ordered online on Amazon? It is in the year 1995 when the first book was ordered on Amazon.
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After 20 years, the e-commerce industry is seen to be successful with over 2 trillion US dollar sales around the world.
E-commerce has evolved throughout time to need the changing needs of the consumers and making online shopping easier for us. During the early years of e-commerce, its capabilities are limited. Today, it is highly advanced, specifically on the return policies. In this year 2019, the transformation of e-commerce continues to improve.
If you are still in doubt about the future of e-commerce, these trends will prove you that e-commerce is not just growing rapidly but rather having a stable place in the world of business. You can also include these developments to your business to have a steady growth.
Push your e-commerce efforts to the next level and take advantage of the present trends in the e-commerce business industry.
Importance of E-commerce Trends
We cannot deny the fact that the e-commerce world is becoming competitive in nature. To be able to stay ahead with your competitors, stay focused and monitored the trends regularly. Constant monitoring is needed to know what is happening in the industry. Keep looking ahead all the time for your future success.
Every now and then you need to know the present trends so you can use them to improve your business. It is quite necessary that present trends must be adopted in a timely manner. Doing this, you can move forward your brand to the next level and stay ahead of the competition.
E-commerce Trends You Need to Know This 2019
1. Unstoppable Online Sales Growth
E-commerce sales have been developing continually for a viable reason. The most popular online activities today is online shopping. If you try to notice, your neighbor, co-worker, relatives, many of them are addicted to online shopping. Even young teens enjoy the experience of shopping online. In the year 2014, the sale is about 1.3 trillion and foreseen to rise to about 4.5 trillion in 2021 based on Statista 2019.
The usage of online shopping depends upon the location. The increasing emergence and popularity of online stores is an indication that more and more people are turning into online shopping. The increase in online shopping is due to several factors. The main reason is comfort and convenience provided to online shoppers. Another factor is the increase in trust of online buyers. Websites now are more customer-friendly and easy to navigate. With all this comfort, the growth of online sales is flowing.
2. Eco-Friendly Topics Influence Shoppers
Most of us now are concerned with our environment. People are more aware of environmental degradation and how certain products can affect our health and environment. Almost half of the consumers say that environmental concerns play a big part in their purchasing decisions. It is advised that e-commerce business should make an effort in creating sustainable practices. This is what we call greener consumerism habits.
3. Mobile Shopping
Because of technological advancement, consumers usually use mobile phones for online shopping. Sales in 2016 made by mobile shoppers increase up to 15% and by the end of 2021, 73% of e-commerce sales will be done to mobile devices. These figures cannot be neglected. Improving your e-commerce business to mobile customers is a great opportunity.
It is undeniable that the usage of mobile devices has a great part in e-commerce growth. People don’t just simply shop online, but they often use their mobile phones to look for products that they want. Shoppers feel more secures shopping on their mobile devices because of the increase in trust in online shopping especially those who belong in the Millenials and Generation Z.
These generations are advanced when it comes to computers and the internet. They also the ones that are mostly engaged in online shopping using their mobile devices compared to other generations. More and more online stores and websites are now optimized for mobile use. Mobile-friendly websites are accessible for a larger group of people or audience and it also makes e-commerce simpler.
4. Voice Commerce On the Go
Have you heard about voice shopping? For those who haven’t heard about it yet, voice shopping is making a purchase by voice. About 13% of US smart speaker owners use voice shopping. The percentage is predicted to grow up to 55% by 2022 based on OC&C Strategy Consultants, 2018. It is not only in the United States that the use of voice shopping is increasing, but also in the United Kingdom.
This trend has been made popular when Amazon launched the product smart speaker Echo. The use of voice shopping is still on its early stage, but statistics show it will continue to grow in the years to come. In voice shopping, customers select their items by giving verbal descriptions of what they are looking for.
5. Social Media In E-commerce
Social media is one of the channels that people use to buy products. The introduction of the “Buy” button on Facebook and Instagram Checkout. Social media has changed the way we live our lives as well as the way we buy things. Brands should improve their social media presence to be discovered. People are spending so much time on social media and it is an opportunity for brands to improve their position to gain popularity and increase sales.
6. Increase In Use of Mobile Payments
The use of mobile payments is fast-growing anywhere in the world. It saves time, effort and money. “Cashless Society” is on the rise and it has been made popular in China and for sure the rest of the world in the next few years.
7. Artificial Intelligence
Artificial Intelligence or AI I used to automate marketing platforms such as chatbots. Chatbots responds to customer queries in a timely manner. AI can be used in customer service and a big help in the e-commerce business.
8. Augmented Reality
Augmented Reality or AR technology can bridge the gap between online shoppers to better choose the product that they want by providing them a visual of the product. It helps the shoppers understand their needs and see if the product they intend to buy is meeting their demands. There are several e-commerce sites that are now using AR.
A personalized online experience is important to most shoppers. It is the key to keep customers satisfied that can turn into a loyal customer. E-commerce sites are investing and making an effort in personalization strategies and tactics, to make the online shopping experience a good one. A good example is sending personalized messages through email or by providing valuable information to an interested audience.
10. Subscription E-commerce
In subscription e-commerce, a customer receives the same products in a repeat purchase. It is considered as the new faster way of purchasing online and is increasing in popularity. Examples of these are subscriptions in baby products, pet food, beer, wine and other beverages, hygiene products for females, vitamins, and others. The need for customer comfort is given importance, thus subscription boxes are created.
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With technological advancement and changes in the behavior or the consumers, you need to watch over these e-commerce trends. It is for you to decide what trend you want to adopt to improve the shopping experience of your customers and create a long-lasting relationship. Apply these e-commerce trends for the success of your business.