One thing that most website owners are working for their contents to land on the first page of Google search engine results. However, as time goes by, the competition is getting higher and higher, which totally means that they need to keep up with the changing SEO ranking factors.
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As we all know, websites are ranked on Google and other search engines, depending on how SEO’s are laid on sites. So, it is essential to optimize these factors to get more traffic on your website and eventually convert to sales.
Therefore, knowing these SEO ranking factors is one great way to start with, but before that, you first need to know the basics of SEO and how it works.
What is SEO?
Search Engine Optimization is what we call SEO, which works to make a website rank on Google and other search engines. In simple terms, it is how Google understands, categorizes, and organizes the information to be accessible to the people who are searching for it.
For instance, when people are searching for a particular topic, Google will try to rank the most relevant information base on the terms they enter.
How Does Google Work?
We all know that there are millions of pages and websites out there, and we all wonder how Google does the sorting and give us the results that we are looking for.
Well, Google has these search bots that are called “spiders” that are designed to visit every web page. Then, these ‘spiders’ will get most of the information on those web pages, add it to Google’s index and catalog them.
And finally, when someone enters some keyword on Google’s search bar, Google will analyze which pages are relevant to that search.
How Does Google Rank Website Pages?
Google ranks your website pages based on several SEO factors like keywords, meta tags, meta descriptions, links, titles, and many more.
But there are also these factors that Google considers when ranking your site according to its search quality ratings:
- Google looks for the purpose of your page
- It also checks on the quality and quantity of your site’s content
- It does look for the information about the website as well as the content creator
- Another factor that Google checks are the website and content creator’s reputation
- User interaction with the page
- And lastly, the Expertise, authority, and trustworthiness (EAT)
Overall, Google does not only analyze the website and its content. It’s also concerned with the one who is managing the site. So, it is really important to look into certain factors that could help your site get noticed by Google.
SEO Ranking Factors to Get Higher Ranking on Google
The first thing that you need to consider to rank on Google is to have an accessible website that Google can easily read. And one of the ways for you to ensure that your website is readable by Google is having the right kind of URL.
Moreover, Google can easily access websites that are created through well-coded website builders, which includes a site map with all the lists of your pages.
Web Page Speed
We can’t deny that Google wants a website that loads fast for all devices. In fact, one of the SEO ranking factors that Google is focusing on is Page Speed.
Why? Because the search engine wants to prioritize the experience of the users of the Web, most especially those that are using mobile devices.
You can even get penalized when your site is not performing well on mobile devices. So, it is important to check whether your site is working on all kinds of devices.
Using Google’s mobile testing tools will help you deal with the Page speed, so better optimize it.
However, Google Search Console is the perfect tool to use, which can give you updates about your site’s performance, most importantly, it’s speed.
URL and Domain
According to one study of Ahrefs, most of the sites that are included in the top ten Google search ranking are domains that were created three years ago or longer. Hence, if you have a running website that qualifies for the stated age, you are doing great.
However, it is not only about the age of your domain but also its name. Although it’s not always the case, it is important to match your domain name to what your business is all about.
Another major SEO ranking factor that you need to consider is to have a mobile-friendly website. As we’ve known, more and more people are using mobile devices to access the web. That’s why Google considers this factor when ranking results.
It is Google’s priority now that a site must be mobile-optimized to get ranked, because as we’ve said a while ago, Google cares about user’s experience more than ever.
What to do?
As for your website, it needs to be responsive, which should automatically resize for all kinds of devices, specifically mobiles. You also need to optimize your site with larger fonts and accessible menus.
Optimized Content for SEO Ranking
Content is what people are up to on your website, the major reason why they are on your site. That’s also the main point why it is one of the most important SEO ranking factors– valuable content.
One great way to optimize your content is by using keywords as Google’s algorithm relies more on these keywords.
Moreover, you need to avoid duplicity of content because Google SEO usually cares about original and fresh content.
Optimize Using Video Content
Most people get engaged when watching a video rather than reading a blog post, so including video content on your website will help you get more reach, engagement, and sales.
Another crucial SEO ranking factor is links since the web is mostly powered by links.
These links are essential for SEO ranking because of their big impact on your site’s performance.
Usually, these are what we call the ‘backlinks’ that determine the authority and relevance of your content.
When other sites linked back to your site, that is what we call the inbound links. The more inbound links you got, the more chances that Google will notice the relevance of your content. And eventually, it will try to rank your page higher.
Although, you need to remember that inbound links from authoritative sites are more important than from low-quality ones.
One of the best ways to show that your site is creating good quality content is also linking to relevant and high-quality sites.
When you’re using outbound links, your visitor will think that your site is reliable because it proves that you’re researching the topics that you’re discussing– that you have reliable sources.
When you link your content to another page on your site, it is called inner linking or internal links.
Internal linkings are the best ways to encourage more traffic and for Google to understand your pages easily. So as much as possible, when you’re creating new content, don’t forget about your previous works and try to link them together for better results.
Google can be tricky when ranking search results, but SEO and its factors made it easier to keep up with Google.
We should understand that it is not just about how you make your content or how you present your website. Because there are lots of other things to consider, specifically your users.
Overall, what you just need to do for your site to rank is create an accessible website with good quality content with user’s experience in your mind.