More and more people are using social media to buy or sell products. Thus, these platforms are also adapting to keep up with the users’ needs. In fact, they are evolving from being just the status sharing app into a place where people can market products and services. And one of the best social sites that you can optimize now to make money is Instagram. 




Aside from Facebook and Google, Instagram has become one of the places where you can make money. In fact, 60% of its 1 billion active users are navigating the platform to discover new products, according to Instagram Business. On that note, making money on Instagram is not impossible, especially if you have the right strategies and tools to use.

How to Make Money on Instagram

Like any other social media, you won’t make a lot of money when you’re just starting. You need to exert time, money, and effort to succeed. Usually, it takes time to earn cash on Instagram unless you’re already a celebrity with lots of fans– it wouldn’t be hard.

However, you can still get the most out of Instagram using various money-making strategies that I’m about to share with you in this article. Here are the top ways for you to utilize Instagram and make a profit:

1. Sell Products (Digital or Physical Products) 

Nowadays, Instagram is focusing more on updating features to keep up with the users’ needs. And clearly, users want to have a place where they can socialize, and at the same time a shop. So, Instagram made it possible by adding tools to help people buy and sell products on the platform.

Recently, the app rolled out its Shopping feature wherein people can shop anywhere in the app. So now, people can actually browse your products and buy them without leaving the site. This is one great opportunity for most business owners like you because you can optimize the platform to generate sales. 

Moreover, if you don’t want to set up your Instagram Store because you want to settle on your website store, then you can leverage the platform to drive traffic to your site. Instagram can help you boost your brand awareness and even generate leads.

Although there are important factors for you to note before selling your products on Instagram.

  • Profile

The first thing that you need to note is how you should optimize your Instagram Profile. Definitely because it will help your customers and audience to know you and your products. You can optimize it by making sure that you have all the important information laid in your Profile.

  • Target Audience

Knowing who you are selling your products to is another crucial factor that you should be concerned about. Because if you know your target audience, it will be easier for you to create content that appeals to them and generate more sales.

  • Call-to-action

You should not forget to include some call-to-action buttons in your posts when promoting your products. Thus, encouraging your customer to take action is proven to be a very effective marketing strategy

  • Content Marketing Strategy

Since Instagram is more of a social media site where you share content, you should take note of your content marketing strategy as well. Selling your products will depend on how you put up those content on your account, so ensure that you plan it thoroughly. 

2. Affiliate Marketing

If you don’t have your own products to sell, affiliate marketing will work for you. It allows you to connect with companies to promote their products on your Instagram. You’ll not spend money here, instead you’ll get a commission whenever you make a sale of their products. 

In affiliate marketing, you’ll have unique links for your products. So, putting your affiliate links on your post is not a good idea because, on Instagram, links aren’t clickable.

However, the best thing that you can do is to have an affiliate marketing website where you can connect your Instagram account.

Then, you can put your affiliate website link on your bio or your profile description for your customers to visit whenever you post your affiliate products. 

3. Be a Brand Ambassador

There is no doubt that there are lots of influencers on Instagram, so most businesses go to this platform to seek the right brand ambassadors for their products.

Brand ambassadors are those influencers who help companies to promote their products on a regular basis. If you are someone who has gained a lot of followers on Instagram, you can seek out companies that offer brand ambassador programs. 

4. Provide Services

Instagram is not only a place to sell products, but it is also a platform for you to provide services. Since most marketers are concerned about their social media presence, you can provide a service that will help them manage their accounts. 

Or, if you are a freelance writer– you can write compelling captions for brands on Instagram. Because most often, small business owners seek freelancers to optimize their content marketing campaigns.

And one way to attract potential clients is to manage your personal account well by posting creative and unique posts with great captions. It will serve as your portfolio for employers to see what you can actually do. 

Moreover, this is not only true for writers, even other professionals, especially in the creative fields. They use Instagram to gain clients and earn money. 

Tips to Make Your Portfolio Stand Out

  • Use the right color palettes that suits your personality as well as your skills. You might also want to choose a palette that is clean and unified colors. 
  • Make tagging a habit, especially if you had the chance to work for famous personalities. It will make you more visible to other people who might be interested in what you’re offering. 
  • Optimize Instagram Stories to get personal. It is one way for your potential clients to get to know you better. 


There is no doubt that you can make money on Instagram using various methods. It has also never been so easy to grow your business on this platform because of its powerful Instagram marketing tools. 

In a nutshell, you can make money on this social media by selling your own products, promoting affiliate products, or selling your services.