Website owners can find that SEO is becoming harder: they have to spend more time and money to rank and get the results they want. Unfortunately, using SEO is necessary as other website owners are using it. Here are the tactics and things to know about using SEO to your best advantage. These tactics will help website owners to dominate Google in 2019.
SEO isn’t just about rankings, it’s about getting the right kind of traffic on your website. This involves attracting the visitors who are ready to buy. To do this website owners can use a formula that gives much faster results and sales. This is a four-step formula that is quick and easy to use.
Attract customers before they are ready to buy. To attract customers website owners use buyer intent keywords, which are best for people who type in a keyword and are ready to buy right away. unfortunately, these buyer intent keywords are more expensive, but that doesn’t mean you shouldn’t go after them. It may take a long time to rank, but it is important to go after them, and you must be patient.
In the short term, however, owners can use keywords that have similar search patterns but aren’t as lucrative. These are good for people who are doing some research before buying. To find keywords that aren’t as competitive, owners can use Google Correlate. Google Correlate shows all of the terms that are searched for that have a similar pattern. This is like Google Trends in reverse, which shows how well a term performs over time. In much the same way, Google Trends shows a list of queries with a similar trend pattern to the more expensive main keyword. If a blog content uses the phrases that match keywords, it may not generate sales right away, but if a blogger writes content related to the main subject, many blog readers will come back within a few weeks and purchase. It is not even necessary to write blog content, but bloggers can just create new landing pages that target those new keywords.
Step 2: Land and expand
While website owners focus on ranking for new terms, it’s hard to rank those new terms. SEO is a strategy that requires patience, but owners can get results faster by using the land and expand strategy.
How it works: Log into Google Search Console and click on “performance.” This shows the list of terms that an owner is currently ranked for. Next click on one of the most popular terms that are already ranked and click on “pages”. This shows a report of the URL that ranks for the term on Google. This URL is necessary for modifying this page.
Enter the term into Ubersuggest. When the report loads, click on “Keyword Ideas.” This will show a report with a long list of phrases. Take only the phrases that are buyer intent related and add them to the page that already ranks for the head term. When adding the tail phrases make, content must be adjusted to be relevant to the keywords, which also must be highly related to the product or service. This provides a good, spam-free experience to users.
When using this strategy, owners will find that because they are already ranking for the head term, they will typically go to page on within 30 to 60 days. The key to this strategy is picking the right longtail keywords and focusing on terms that will cause a sale or a lead.
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Step 3: Build a brand
Because Google has been placing more emphasis on brands, owners with strong brands will rank faster. Succeeding on Google in the long run requires building a brand. Search traffic will grow as a brand grows.
Google Trends monitors brand growth. To use it, type in the brand name into Google Trends along with a few competitors to see growth ranking.
While there is no quick hack for skyrocketing a brand, there is a formula that works for personal, and that is to do something bold. Blogging, speaking at conferences, and running ads are what everyone else is doing, and will not help to build a brand that has a loyal following. But the competition is not behind bold, and that is the way to go.
How to do something bold? The way to start is with a personal brand (though a corporate brand is recommended) and do the opposite of what most people in the same field are doing. What works for them won’t necessarily work for you, and no one likes a copycat. If you are doing what competitors are doing no one will follow you.
Some examples of doing the opposite include: genuinely helping people by responding to and engaging with the community through comments and social media. This builds a connection with readers; writing more content and spending more money on design; and creating video content. This can allow you to reach more people without having to travel and the content lives on and is free for everyone. All of these things will not grow your brand overnight, but take a lot of work and dedication.
Building a brand for your company comes down to being bold. There is always competition online, so it will be hard for a brand to stand out. How to differentiate a brand, then? This is done by being bold. For example, of all the cell phone carriers in the United States, each offers something different, such as free Netflix, unlimited data, free roaming, etc. Retail companies will offer things such as a 1-year refund policy, or upgraded shipping, or programs such as Amazon Prime. Being bold doesn’t have to be expensive, but can be something as simple as offering amazing customer service.
Step 4: Build a better mousetrap
While Google looks at many other factors, link building is still important to help with rankings. It is harder now to build links than it used to be because everyone is blogging, which means there are more sites to ask for links from. Everyone is doing that, which results in spammy emails.
The way to get around that is to build a better mousetrap, which is something that everyone will want to link to without being asked for a link.
So how do you build links when everyone is getting those spammy emails asking for a link, such as the one below? Previously things such as detailed guides and infographics were effective, but not so much anymore. One mousetrap to build could be something that people are used to paying for, such as an analytics software. Another example is animated graphics, which can go viral.
Building a good mousetrap can be costly, but it’s no more costly than spending that money on marketing to get the same results. Mousetraps can be cheaper than paid ads. Paying for an animated infographic can be as affordable as a few hundred dollars. Just do research online to find someone who will do it affordably.
Conclusion: it is important to shift strategies and not think of SEO in the traditional sense. It is only going to get harder; Google is going to continually change algorithms; but the old way of doing SEO will bring results. It may not be in a timeframe that website owners want, but it will eventually bring results. The four steps listed above are unconventional, but as the industry is so competitive and saturated, thinking outside of the box will get website owners the results that they want.