Staying ahead in business requires continual self-improvement, including employee training and utilizing top hardware and software. With numerous automation tools available, it's essential to choose wisely. To save you time and effort, we've curated a list of must-try tools for your business needs.

Get a boost in your B2B sales process with these top 5 sales tools listed below. These tools will improve your sales process, giving you a deeper understanding of your customer base. A clearer understanding of your target audience will enable you to refine your sales strategy and create a robust sales funnel.

1. LinkedIn Sales Navigator

To obtain information about potential customers, use LinkedIn Sales Navigator to enhance sales. With advanced lead and company search, find up to 1,000 prospects using your search criteria and refine results using filters like company size, seniority, experience, etc., to identify top prospects for your business.

Use the “Who's Viewed Your Profile” feature on LinkedIn Sales Navigator to spot prospects who checked your profile. Some may become leads you can reach out to later. Additionally, this tool suggests leads based on your sales preferences and past interactions. Integration with CRM systems makes it easy to transfer information between LinkedIn Sales Navigator and your CRM. Find top leads among millions of professionals on LinkedIn.


  • Advanced Search: Find quality prospects using advanced search options on Sales Navigator. If they're on LinkedIn, it'll help you locate them
  • Lead Suggestions: Let Sales Navigator bring leads to you, with personalized lead suggestions
  • CRM Integration: Integrate Sales Navigator with your preferred CRM to automatically save leads as you uncover them


  • Core – $99.99 per user per month
  • Advanced – $108.33 per user per month
  • Advanced plus – contact sales

2. Datanyze

Datanyze is a SaaS platform that uses AI and machine learning to find accurate business and individual information. It quickly uncovers data points like social media profiles and websites. You can promptly get contact details, such as email addresses, direct dial, and mobile numbers, from LinkedIn profiles and company websites without leaving your browser. Plus, you can export profiles directly from Google Chrome.


  • Quickly Locate Contact Info: Find a prospect's phone number and/or email from their social media profiles.
  • Organize & Export Data: Organize prospects and companies with tags to form segmented lists and easily export with just one click.


  • Lite – 10 credits per month = $0.00
  • Pro 1 – 960 credits per year = $21.00 per month
  • Pro 2 – 1920 credits per year = $39.00 per month

3. LeadIQ

LeadIQ is a cutting-edge sales prospecting tool powered by AI and machine learning. The tool searches for potential prospects by scanning and analyzing websites and social media profiles and notifying you when a match is found for your business. With LeadIQ, you can capture and sync contact data, extract information, and easily connect with promising prospects through email or add them to your list for later outreach.

This tool empowers you to personalize your outreach to the highest degree. You'll be able to track your target accounts and stay informed of changes such as promotions, job changes, or company departures.


  • Efficient Lead Information: Quickly gather key prospect data and seamlessly sync it with your preferred CRM platform.
  • Timing is Everything: Get to know your prospects and reach out at the optimal moment using relevant information.
  • Tailored Outreach: Automatically generate personalized messages based on your unique value proposition to send to prospects.


  • Free – $0.00
  • Starter – $75.00 per user per month
  • Pro – $130.00 per user per month
  • Enterprise – contact sales

4. ZoomInfo

ZoomInfo provides a large B2B database to help you qualify leads and create personalized prospect lists. Over 30,000 businesses rely on the platform's sales intelligence to find ideal customers, understand their needs, and create relevant content to close more deals. With ZoomInfo, you'll be able to quickly identify the right prospects and increase your sales success.


  • Comprehensive Contact Data: Utilize Zoom info's massive database of 65+ million direct dial phone numbers and 150+ million emails to reach out to leads
  • Prospect Interest: Determine which prospects are actively researching products like yours, allowing for more accurate lead scoring
  • Web Visitor Tracking: Track website visitors and prioritize connecting with prospects who have shown interest in visiting your site


Contact them for more detailed pricing.

5. Vainu

Vainu provides precise, current company data for effective sales and marketing planning. With access to a real-time database of 65 million companies and over 100 filters, you can quickly identify ideal prospects. The service may be costly, but its advanced features make it worth the investment. You'll be able to quickly react to new companies that fit your criteria and capitalize on prospects' interest in your business.


  • Targeted Prospecting: Quickly sort through millions of companies using multiple filters to identify the ideal prospects for you
  • In-Depth Insights: Discover comprehensive information about quality prospects and make informed decisions on potential outreach
  • Effortless Lead Generation: Get alerted of new prospects that meet your criteria and have them automatically added to your CRM, saving you time


  • Nordic Team – €6600.00 per year
  • Nordic Business – €12000.00 per year
  • Global Business – €12000.00 per year
  • Enterprise – custom quote


B2B sales prospecting tools are essential to maintaining a strong sales pipeline. Sales teams use them to find new leads, evaluate their potential, nurture them, and ultimately convert them into paying customers. Utilizing sales prospecting tools can improve sales efficiency and increase revenue. You can opt for an all-in-one solution or carefully select specific tools that align with your business goals and budget. As the tools continue to advance, investing in them can have a lasting positive impact on your sales success.

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