HubSpot is widely known for its inbound marketing capabilities. However, its marketing package can quickly become expensive, making it less suitable for businesses looking to cut costs while expanding.

Discover the top alternatives to HubSpot that provide equal or superior functionality for email marketing and CRM at a more affordable cost.

Find the best solutions that allow you to craft email marketing messages and manage your audience without overspending.

1. Moosend

Moosend offers a comprehensive email marketing and automation platform, ideal for growing your audience through newsletter sign-ups, landing pages, and segmentation. The platform includes a user-friendly drag-and-drop editor for creating effective newsletters and customizable pre-made templates that eliminate the need for CSS knowledge, making it a superior alternative to HubSpot. Moosend's marketing automation tools simplify email marketing with its visual workflow builder, allowing for quick setup of welcome, abandoned cart, re-engagement sequences, and more. The platform also provides detailed reporting and analytics, enabling personalized tracking of key email marketing metrics, and minimizing distractions compared to HubSpot's reporting options.


  • Intuitive Drag-and-Drop Email Creator
  • Customizable Email Templates Without CSS Expertise
  • Effective Audience Management
  • Streamlined Visual Automated Workflow
  • Personalized Content for Targeted Outreach
  • Compatible with eCommerce, CRM, and Other Tools


  • Pro – $9.00 month
  • Enterprise – custom pricing
  • Free trial – 30 days

2. Active Campaign

ActiveCampaign, a cheaper alternative to HubSpot, offers powerful marketing automation. Its advanced workflow editor enables you to set up follow-up campaigns and smart sequences, though its complexity may make it less accessible than competitors. It includes lead management and sales automation to simplify your sales process, as well as a lead scoring system and contact management features.

Additionally, its analytics and reporting surpass HubSpot's and allow for automation and eCommerce reports. With integrations for apps like Shopify, Salesforce, and WordPress, it streamlines your business.


  • Power email automation tools
  • Streamlined sales follow-up campaigns
  • Dynamic pop-ups
  • Automated responses
  • Integration with Gmail & Outlook
  • In-depth campaign and automation reporting


  • Plus – $19.00 per month
  • Professional – $49.00 per month
  • Enterprise – talk to sales

3. FreshSales

Freshsales is an affordable sales CRM that provides sales and marketing teams with tools to enhance their lead generation. Utilize AI chatbots and web forms to gather website visitor information, then track deal status with Freshworks' visual sales pipelines.

Moreover, Freshsales provides an AI predictive contact scoring to assess leads based on customer data, uncovering potential opportunities. You can then use tailored sales sequences to convert these leads into customers. Freshsales includes time-efficient workflows, cross-selling and upselling through automated sales campaigns targeting customers at the optimal time, and a contact management system.


  • Insights into the sales funnel
  • Visual pipeline for sales tracking
  • Mobile app for convenient access
  • Automated sales drives
  • Support from a dedicated team


  • Free – $0.00
  • Growth – $15.00 per user per month
  • Pro – $39.00 per user per month
  • Enterprise – $69.00 per month

4. MarketoEngage

Adobe's Marketo Engage is a top HubSpot alternative, offering email marketing automation, lead management, and revenue attribution tools. The visual email builder lets you create targeted campaigns, while advanced personalization tools personalize experiences for your target audience. Automated campaigns also increase engagement and target the right person at the right time.

Marketo Engage by Adobe streamlines lead management by integrating with Salesforce CRM and Microsoft Dynamics. This helps sales teams prioritize the best opportunities. With robust reporting and analytics, you can easily track your sales funnel and make data-driven optimizations to drive revenue growth.


  • Email Marketing Possibilities
  • Automated Campaigns and Journeys
  • Integration with CRM
  • Attribution & ROI Dashboards
  • Event & Webinar Promotion


Get custom pricing tailored to your business needs.

5. Zoho CRM

Zoho CRM offers a strong alternative to HubSpot's Sales Hub with three ways to view contacts and deals. You can take advantage of its robust filtering options, such as searching leads based on activities like meetings and calls. Additionally, Zoho CRM features Zia, a conversational AI that predicts the outcome of new deals and assigns lead scores for sales forecasting.

Zoho CRM's Zia can detect sales anomalies for a quick resolution. Zoho CRM provides more in-depth reporting and better predictions than HubSpot to enhance ROI. The CRM is ideal for businesses seeking a user-friendly solution to improve customer experience and facilitate marketing-sales collaboration. Additionally, Zoho CRM integrates with other Zoho products like Campaigns, making it a cost-effective alternative to HubSpot.


  • AI-powered conversational assistant
  • Customization options
  • Mass email capabilities
  • Real-time customer notifications


  • Standard – $14.00 per month
  • Professional – $23.00 per month
  • Enterprise – $40.00 per month
  • Ultimate – $52.00 per month


While HubSpot is a valuable all-in-one platform, its high pricing, limited customization options, limited features in lower-cost plans, and extra fees for technical support may not be suitable for all businesses. For those seeking an affordable alternative that provides similar functionality, options like Moosend, ActiveCampaign, and Marketo can boost marketing and sales efforts without draining the budget.

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