If you're a beginner or looking for an affordable email marketing option, Mailerlite has likely been on your radar. However, it may be time to explore alternative options if you're ready to take your business to the next level and need more advanced features.
In this article, we'll introduce some of the best Mailerlite alternatives to help you achieve your business goals. Whether you're looking for advanced marketing automation capabilities or additional functionalities, we've got you covered.
So, without further ado, let's dive in and explore the top Mailerlite competitors you should consider.
1. Constant Contact
For marketers looking to enhance their digital marketing efforts with online events and email campaigns, this MailerLite competitor is an excellent choice.
With its email builder tool, users can either create campaigns from scratch or choose from a variety of pre-made templates for newsletters.
The platform also offers marketing automation features, allowing users to set up automated sequences to engage with their audience. However, compared to other MailerLite alternatives, its flexibility may be limited. A/B testing is only available for email subject lines.
Moreover, Constant Contact provides list management functionalities, enabling users to create segments for their subscribers, resulting in better engagement and improved content creation for potential customers.
Lastly, Constant Contact includes reporting and analytics tools that allow users to track performance and compare campaign metrics.
Features:
- Utilize an easy-to-use drag-and-drop email editor
- Manage events with a built-in event management tool
- Set up autoresponders to automate your email campaigns
- Generate leads with customizable pop-ups
- Access multiple customer support channels
- Integrate with other software through API for seamless workflows.
Pricing:
- Core – $9.99 per month
- Plus – $45.00 per month
2. SendGrid
Looking for a powerful MailerLite alternative for your bulk email needs? Look no further than SendGrid by Twilio.
With an easy-to-use and distraction-free email builder, creating stunning email newsletters has never been easier. Plus, you can edit your HTML code and see changes in real-time, eliminating the need to preview campaigns on a separate tab.
For eCommerce businesses, SendGrid offers transactional email campaign capabilities via SMTP server. Automated series can also be set up for your audience, and the tool can integrate with a variety of third-party apps to streamline your workflow.
Finally, SendGrid's API allows for customization of email programs, optimizing inbox placement and email deliverability for your subscribers.
Features:
- Utilize an efficient email design and code editor
- Access a powerful Email API for seamless workflows
- Segment your email lists to target specific groups of subscribers
- Create customizable newsletter signup forms to grow your list
- Conduct A/B testing and gain valuable insights to improve your email campaigns.
Pricing:
- Free
- Essentials – $19.95 per month
- Pro – $89.95 per month
- Premier – Contact sale
3. Mailjet
Another great MailerLite alternative worth considering is Mailjet, especially for online marketers and SaaS companies. With its combination of email and SMS marketing capabilities, you can maximize your engagement and conversion rates across multiple channels.
Mailjet's user-friendly email marketing campaign builder offers various templates to get you started. Plus, the platform's multi-user collaboration feature allows team members to edit and comment on designs simultaneously.
For lead generation purposes, Mailjet offers a Subscription Widget that enables you to create pop-ups for effortless email list expansion. You can either use the form editor or edit the HTML code directly to customize the widget to your liking.
Features:
- Collaborate on email templates in real-time with ease
- Choose from a variety of responsive newsletter templates
- Expand your marketing reach with SMS marketing options
- Integrate seamlessly with CRM and eCommerce apps for a streamlined workflow.
Pricing:
- Free
- Essential – $15.00 per month
- Premium – $25.00 per month
- Custom – Contact sale
4. Sendinblue
For those seeking a MailerLite alternative that offers email and SMS marketing tools, Sendinblue is an excellent option to consider. By combining these two channels, you can personalize your messages and improve your conversion rates.
While the email editor in Sendinblue is easy-to-use, some users have reported occasional slow performance. However, it is still a powerful tool for creating newsletters, transactional campaigns, and autoresponders.
In terms of marketing automation, Sendinblue's workflow editor is flexible and robust, allowing you to create numerous sequences such as welcome emails, abandoned cart emails, and re-engagement series. Additionally, you can leverage behavioral data such as subscriber website or email engagement to create tailored workflows for specific subscribers, increasing the likelihood of converting them.
Features:
- Set up effective email drip campaigns
- Expand your marketing reach with SMS marketing options
- Leverage social media ads to connect with your target audience
- Utilize a CRM tool to manage your customer interactions and data
- Access advanced reporting and analytics to track and optimize your campaigns.
Pricing:
- Free
- Starter – $25.00 per month
- Business – $65.00 per month
- Enterprise – Contact sale
5. Zoho Campaigns
Zoho Campaigns is a robust email marketing solution with advanced features that can elevate your email marketing efforts. With the user-friendly drag-and-drop email editor and responsive newsletter templates, you can easily create visually appealing emails in less time.
The autoresponder feature allows you to create and schedule email sequences that target the right audience with the right content. In addition, real-time analytics keep you informed about crucial email metrics like open rates and click-through rates.
Zoho Campaigns exhibits effortless integration with other Zoho offerings like CRM, Creator, and Docs, along with third-party applications such as social media platforms, WordPress, and cloud storage services.
Features:
- Newsletter templates ready for use
- Email sending scheduling
- Social media analytics
- Tracking of links
Pricing:
Free
Standard – $3.00 per month
Professional – $4.50 per month
Bottom-line
Although MailerLite is a suitable option for beginners and those in need of quick solutions, it may not be the most effective platform for scaling your business. If you require more advanced features while keeping user-friendliness and cost-effectiveness in mind, consider exploring other alternatives like AWeber, GetResponse, or HubSpot.
Before making any changes, it's crucial to conduct thorough research on potential tools, read reviews, and take advantage of free plans and trial periods to determine if the platform is the right fit for your business.
Moosend presents an excellent alternative for those seeking an easy-to-use, powerful, and budget-friendly email service to enhance their email marketing strategy. Sign up for a free account to explore the platform's capabilities and discover how it can cater to your business needs and drive success.
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