Even with the millions of traffic that Amazon gets every moment of every day, Amazon sellers still need to do advertising for their store to direct potential customers to their listings and generate more sales for them instead of to their competitors.
With social media having a vast ocean of users, it is considered to be one of the biggest advertising channels for entrepreneurs and other forms of businesses. It is a widely-known fact that Facebook remains the top-reigning social media site on the planet right now. Recent statistics show that 1.62 BILLION people visit Facebook on a daily basis.
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If you’re thinking of running your ads on Facebook, you need to figure out first your KPIs (Key Performance Indicators) to avoid complications and obstacles that could come along during the process.
The complexity of Facebook advertising is not something that can be thoroughly discussed in a blog article. However, the video below might give you an overview on how their system works so you can form a strategy on how you’re going to build your advertising campaign around it.
Just like a trip requires a destination, you need to have a clear view of what you want to achieve. This will be your guide all throughout the whole process of running your ads. Facebook advertising can only work if you know what you want out of it so you know just exactly what to do to achieve it. Many entrepreneurs and business runners, not just Amazon sellers, have failed in getting the best out of what Facebook ads has to offer because they lacked vision.
Effective brand awareness and brand building comes with a cost. That’s why the paid ads are considered a form of investment for your business because it is specially tailored to cater to your needs as a seller and reach specific target demographics.
Have you ever come across an ad on social media that felt like it was meant just for you? It could have been something as random as a job posting ad or a product ad that instantly sparked your interest. But the truth is, it wasn’t random at all.
Social media, specifically Facebook ads, are so intricately targeted that when paired with the right structuring and customer-friendly funneling process, you can undoubtedly make massive sales in just a short amount of time. But it’s not that easy to formulate. Probably why not all businesses engage in it.
A great mindset for an Amazon seller is always to seek expansion. A growing business is a business that does not stay in one place. Your Amazon store will not be able to reach the millions of other potential buyers outside the platform if you only stay within it. Do not leave your fate on the hands of the platform alone. Seek for something greater.
But enough motivational chit-chat. Let’s get down to business.
The aim of this article is to provide you with sufficient information to help you come up with a working strategy so you can unlock the wonders that Facebook advertising holds for you. Taking your advertising outside of Amazon’s zone is a tricky business, and will most likely make you want to revert back to the simple way. But then you’ll be back to relying only on one channel for your sales.
The goals of advertising for Amazon-based business are:
- – be on the top ranks of keyword search results
- – gain profitable customers
Profitability from scratch has high chances of not working. Gaining sales from people who have only just started to know you and have no prior knowledge is next to impossible. Yes, that’s the cold harsh truth.
But don’t get discouraged just yet, because that’s not what we’re going to talk about.
Making your first Facebook ad campaign (and gain profit from it)
There are a few vital elements that make up an effective ad process. Unfortunately, you need to change a few things about your store as well to adjust to the demographic that Facebook has to offer.
If you are an Amazon seller who has not yet established a brand, you easily reconfigure your products to fit to the mold. There are entrepreneurs who advertise generic products with no edge, products that do not spark people’s interest, and end up with no results. Hence, no results equals no sales equals no profit. What am I trying to get at here? A change in product offers, or at least, choose which products are best for Facebook ads.
Some best-selling products running on Facebook ads are mostly new twists on already popular trends. Make sure that your product is appealing to your target Facebook audience. Don’t think about price yet. Your main focus is to get people to interact with your ad, not scroll past it.
What do you need?
A marketing funnel is the step-by-step process that a customer undergoes from the very first ad interaction until the purchase. You want a funnel that makes the journey easy for your customers and does not discourage them from returning.
A simple marketing funnel can go like this:
The first stage has the widest interaction possibility. It is also the most crucial because your customers won’t even get to the next stages if they don’t experience the first one. During that time, your priority is to keep your prospects engaged until the purchase is made.
A Creative Asset
You need a gimmick to entertain your market. A boring ad is an ineffective ad. You can have popular personalities promote your products aside from the conventional marketing promotional video ads that people already commonly see on televisions. Creative assets can come in various forms of media that improve delivery of your brand and what it has to offer. It shines a positive light on you and your business to encourage people to get to know you.
Know the goal of your campaign ad
Facebook advertising lets its users select from many options of campaign ad objectives for every stage of the funnel. For awareness, you can pick between brand awareness and/or reach. For consideration, can opt for traffic, engagement, app installation, video views, lead generation, or messages. And for conversion, they can choose catalog sales or simply just gaining store traffic.
Also, knowing who to reach can help you set your targeting options so your ad is visible to your target market.
Exercise your strengths
Use every strong marketing weapon at your disposal. People on Facebook are always on the hunt for something new and fresh. Every minute a new post is made means new content to consume. Your strong suit is something that will come in handy when you need an edge to set you apart from the rest.
Preparing for the Endgame
Assuming that you have the technicalities figured out, you need to get your Amazon products ready for the audience that is about to come to you from Facebook.
Your product listings should be at its best. Photos must be of the highest quality, the content of your brand must already be improved. You also need a landing page where your prospects will be directed to either prompt them to buy a product or input their contact information so you can add them to your email campaign list.
And lastly, the one thing that will define your ad is what it offers. You need to promote a product along with a deal that is hard to turn your back to. Coupons, discounts, and other bargain deals are well-received by online shoppers.
Facebook is a great way to expand your reach as a seller and to get new prospect buyers. With its billions of users, you really have an avenue that you can use to your advantage to increase the possibilities of having your brand known by many and to get many sales. As long you have a carefully laid out plan backed by facts and reliable information, there is no reason why you can’t make the most out of Facebook advertising to up your Amazon store.