Top 7 Best Call Tracking Software of 2022

In the business industry, it's important to keep track of your incoming and outgoing calls. Not only does this help you manage your interactions with customers, but it also provides valuable insights into how your business is performing.

Call tracking software is a type of program that allows businesses to track the calls they receive. This information can then be used to improve marketing campaigns and measure the success of various advertising efforts.

There are a number of different call tracking software programs available, each with its own set of features. It is important to research different options and find the program that best meets the needs of your business.

In order to make the most of your call tracking needs, here are seven of the best call tracking software options for businesses in 2022. Along with its features, pricing plans, and an overview of each software below, you will be able to find the perfect call tracking solution for your business.

CallRail

CallRail is a call tracking software that allows businesses to track phone calls and measure their advertising performance.

The software provides data that shows how callers found your business, which keyword they used, and what happened on the call. This information helps businesses optimize their marketing campaigns and make better decisions about where to allocate their spending.

CallRail also provides tools for Call Dispositioning, Call Reporting, and Call Scoring. It also offers features such as call recording and transcription, so businesses can listen to calls and read transcripts to learn more about customer interaction with their brand.

Features:

CallRail is a powerful call tracking software that offers a variety of features to help businesses track and improve their phone calls, their customer service, and sales processes.

Here are some of the list features that you should know about:

• Call recording so you can review customer interactions and improve your customer service process
• Automatic caller ID so you can track the effectiveness of your marketing campaigns
• Real-time reporting so you can see how many calls are coming in and where they're coming from
• Google AdWords integration to help you measure the return on investment for your AdWords campaigns
• CRM integrations such as with Salesforce, Google Analytics, and other CRMs to easily track and report on-call data
• Webhooks feature allows businesses to send data about their phone calls to other third-party applications

Pricing:

CallRail offers different pricing plans with a variety of features that are designed to meet the needs of all businesses, from small businesses to large enterprises. The company offers a 14-day free trial with all features included so that you can try out the software before committing to a paid plan.

Call Tracking – $45.00 per month (Try a 14-day free trial)

• Get 5 local numbers with 250 local minutes
• Send 100 text messages
• Allows call recording and routing
• Access to call and text tracking and attribution

Call Tracking + Intelligence – $95.00 per month (Try a 14-day free trial)

• Access everything in the call tracking plan
• Allows transcripts during calls
• Keyword analysis to track which keywords generate the most calls

Call Tracking + Form Tracking – $95.00 per month (Try a 14-day free trial)

• Access everything from the call tracking + intelligence plan
• Track call forms with 1,000 form submission
• Access to the custom form builder

Call Tracking Complete – $145.00 per month (Try a 14-day free trial)

• Access to all features from the call tracing plan
• Allows call transcripts with keyword analysis
• Form tracking and custom form builder

Try a 14-day free trial offered by CallRail by clicking the link below —

WhatConverts

WhatConverts is a powerful marketing conversion tracking tool that provides valuable insights into what’s working and what’s not in your marketing campaigns.

By tracking phone calls, form submissions, web chat sessions, and other lead conversions, WhatConverts makes it easy to see which of your marketing efforts is producing the best results. With this information, businesses can make informed decisions about where to allocate their marketing resources for the greatest return on investment.

In addition to conversion tracking, WhatConverts also offers features such as lead scoring and call recording, making it an invaluable tool for any business looking to maximize its conversion rate.

It also integrates with dozens of popular CRMs and marketing platforms which makes it easy to follow up with hot leads and turn them into paying customers.

Features:

WhatConverts is a call tracking software that helps businesses track the performance of their marketing campaigns. It records information about every call that comes into a business, including the source of the call, the time of the call, and the duration of the call. This information can be used to help businesses track the effectiveness of their marketing campaigns and optimize their strategies.

Here are some of the list features that you should know about:

• Call recording so you can review and analyze your calls to improve future campaigns
• Call analytics to measure how many calls are coming in as a result of each campaign and where they’re coming from
• Call routing allows businesses to route calls to specific departments or agents based on the caller's needs
• Google AdWords integration to see which ads are driving phone calls and how much business they’re generating
• Dynamic number insertion, so you can track the phone, leads no matter where they come from (website, email, social media, etc.)

Pricing:

WhatConverts offers a pricing plan for businesses of all sizes. Their pricing is based on the number of leads you want to track. You can choose from a pay-as-you-go plan or a monthly plan. WhatConverts also offers a free trial so you can try their service before you buy.

Plus Plan – $30.00 per month (Try a 14-day free trial)

• Allows to track calls, chats, and forms
• Get instant call tracking phone numbers
• Access to dynamic number insertion plus keyword and campaign recording
• Allows call tracking and recording plus integrations to Bing, Google Ads, Analytics

Pro Plan – $50.00 per month (Try a 14-day free trial)

• Access all features from the plus plan
• View call flows and scheduled reports
• Get access to API and HIPPA

Elite Plan – $80.00 per month (Try a 14-day free trial)

• Access all features from the pro plan
• View customer call journey and pages visited
• Get multi-click marketing attribution and security controls

Try a 14-day free trial offered by WhatConverts by clicking the link below —

CallTrackingMetrics

CallTrackingMetrics is a call tracking and analytics software that helps businesses track phone calls, understand customer behavior, and improve conversions.

The software provides detailed call insights including caller demographics, call locations, call durations, and more. CallTrackingMetrics also offers numerous integrations with popular CRMs and marketing platforms, making it easy to track calls from start to finish.

With CallTrackingMetrics, businesses can finally get a complete picture of their customer's journey – from the initial phone call all the way through to the sale.

Features:

If you run a business, then you know the importance of customer service. And if you offer telephone support, then you need to track your calls. With features like call recording, automatic number detection, custom caller ID, and transcription services, CallTrackingMetrics provides actionable insights that businesses can use to improve their bottom line.

Here are some of the list features that you should know about:

• Record all or selected calls for later playback.
• Analyze the data collected from call recordings to improve your customer service practices
• Track the success of your marketing campaigns by seeing how many calls they generate
• Automatically route leads to the appropriate sales representative based on the criteria that you specify
• Integrate text messaging for faster effective communication with customers and for advertising efforts

Pricing:

CallTrackingMetrics offers four pricing plans: Performance, Growth, Connect, and Enterprise with access to different features available on each plan that might suitable for your business. You can get a cheaper price if you subscribe to an annual plan than a monthly plan. The software also offers a 14-day free trial version to test the features before making a purchase.

Performance – $36.00 per month

• Allows call and text tracking
• Integrates with Bing and Google
• Allows call scoring, recording, and tagging
• Allows basic call routing
• Get a live chat, phone, and email support

Growth – $99.00 per month

• Access all features from the performance plan
• Create unlimited sub-accounts and track unlimited web forms
• Allows integration from Facebook and Hubspot
• Capture automates scorings and conversion analytics
• Allows custom agency account structures with flexible billing

Connect – $274.00 per month

• Access all features from the growth plan
• Allows integration with Zndesk, Microsoft Dynamics, and Salesforce
• Automate outbound calls through a smart dialer
• Access to contact center and live agent performance reporting
• Softphone systems for mobilizing remote employees

Enterprise – contact CallTrackingMterics for detailed pricing

• Access all features from the connect plan
• Get a professional service team for account strategy and implementation
• Connect with their lead engineers for business rules customization
• Increase product adoption in your organization through personalized training packages
• Allows one-on-one screen share meetings to the dedicated team of agents

Try a 14-day free trial of CallTrackingMetrics by clicking the link below —

CallSource

CallSource is a company that specializes in call tracking and recording. Founded in 1992, CallSource has helped businesses of all sizes to improve their customer service and sales operations.

CallSource's call tracking services allow businesses to track the performance of their sales and customer service teams by recording calls and measuring key metrics such as conversion rate, average call time, and customer satisfaction. In addition, CallSource's recording capabilities help businesses to identify training opportunities and ensure compliance with regulations.

Features:

CallSource understands the importance of good customer service. That's why they offer a suite of tools and services designed to help call center agents deliver excellent customer service. Their features include call recording, quality monitoring, performance reporting, and more. They also offer a variety of training programs to help agents stay up-to-date on best practices.

Here are some of the list features that you should know about:

• Track calls and lead scores to reach potential lead customers
• Provides vanity phone numbers to engage new customers in your business
• Get reviews and respond to your customers in reputation management
• Appointment confirmation to know which customer is setting up an appointment
• Digital Management for dynamic number insertion and real-time dashboards for your leads
• Measure your employee's performance and help them improve with their performance management tools

Pricing:

CallSource does not provide a pricing plan on its website. Nevertheless, you can contact them to request a quote.

ActiveDemand

ActiveDemand is comprehensive call tracking software that provides businesses with an easy way to track, route, and manage their inbound and outbound calls. The software includes a wide range of features such as call recording, automatic call distribution, caller ID display, and real-time call analytics.

Not only that, but ActiveDemand also helps businesses attract, engage, and convert their ideal prospects. It provides everything you need to create and manage your marketing campaigns, including powerful tools for email marketing, automation, lead generation, and more.

Features:

ActiveDemand offers an impressive set of features that are designed to help businesses track and improve their marketing campaigns.

Here are some of the list features that you should know about:

• Drag-and-drop interface and access to templates for your landing pages
• Allows businesses to track the success of their marketing campaigns by recording and analyzing the calls generated by each campaign
• The lead scoring feature helps businesses prioritize leads based on how likely they are to convert into customers.
• The A/B testing allows businesses to test different versions of their marketing materials to see which version is most effective.
• Automation of repetitive tasks and emails to send basic newsletters to generate prospects into leads
• Automated reports and customizable dashboards for managing clients and avoiding copy-paste report methods

Pricing:

By moving to ActiveDemand, your business will be able to get in on the action of call attribution campaigns and robocall promotions. You won't have to worry about manually distributing leads anymore. They offer a free version for you to familiarize yourself and explore their limited features and three pricing plans that are designed to meet the needs of businesses of all sizes.

Email marketer – $15.00 per month (Try a 14-day free trial)

• Access to 1 user account
• Get detailed analytics and reports
• Allows social media and post scheduling
• Autoresponders and newsletter campaigns
• Allows to create landing pages

Small Business Marketer – $69.00 per month (Try a 14-day free trial)

• Access all features from the email marketer plan
• Access to 1 user account
• Track website visitors and reporting
• Make drip campaigns and multivariate tests

Corporate Marketer – $199.00 per month (Get a demo)

• Access to multiuser account
• Access all features from the small business marketing plan
• Access to campaign templates and allows lead scoring
• Allows to moderate content with approval

Try a 14-day free trial of ActiveDemand by clicking the link below —

Invoca

Invoca is a call tracking software that enables businesses to track and measure inbound phone calls. This type of software is especially beneficial for businesses that rely heavily on inbound phone calls, such as call centers or sales teams.

With Invoca, businesses can see which marketing campaigns are driving the most phone calls, track which keywords are being used by customers, and even listen to recordings of phone calls. This valuable data can help businesses optimize their marketing campaigns and improve their overall sales performance.

In addition, Invoca offers a number of features that are designed to improve the customer experience, such as caller ID, call waiting, and call forwarding. By offering such a comprehensive suite of features, Invoca provides businesses with everything they need to make the most out of their inbound phone calls.

Features:

At Invoca, they understand the importance of call tracking and analytics. That’s why our software offers a wide range of features to help businesses track and measure the success of their marketing campaigns

Here are some of the list features that you should know about:

• Monitor agent's performance through automation such as call scoring and reporting
• Lost sales recovery that allows re-engaging missed calls and see unanswered call rate
• Marketing attribution for every media channel that allows viewing customer journey and touchpoints
• Dashboards to visualize data of calls to view critical data points on the buyer's journey plus for data sharing across the organization
• Agent coaching and collaboration to boost your employee's performance and exceed their sales target

Pricing:

Invoca offers a pricing plan for businesses of all sizes. The company offers a free trial so that businesses can test out the software before purchasing. The pricing plan depends on the number of minutes of talk time used each month.

Pro – Contact sales for detailed pricing

• Get 6,000 toll-free numbers with 5 signals
• Allows dynamic number insertion and records inbound calls
• Detect unanswered calls and voicemail
• Commenting and tagging for collaboration
• Spam calls detector for business data detector
• Allows integrations from different channels such as Facebook, Google Analytics, Slack, etc.

Enterprise – Contact sales for detailed pricing

• Get 12,000 toll-free numbers with 50 signals
• Access all features from the pro plan
• Access to advanced reporting and IVR features
• Allows you to customize the data you want to capture such as landing pages and product ID
• Integration from Google campaign manager, Adobe advertising cloud, and Marin Software

Elite – Contact sales for detailed pricing

• Get 18,000 toll-free numbers with 100 signals
• Access all features from the enterprise plan
• Connect with your call center via SIP integration
• Dynamic call routing and access to affiliate marketing feature suite
• Integration from Blacklist Alliance, Five9, NICE inContact, and Avaya

Marchex

Marchex offers a suite of tools to help businesses manage their online reputation and track their brand mentions across the web. This includes call tracking, mobile advertising, and local search optimization.

Marchex provides a suite of services to help marketers better understand what drives customers into converting. From keyword-level tracking and call analytics, they can identify your best prospects on the phone or online through search engines like Google—allowing you to make more informed decisions about where marketing dollars should go next.

It also offers a number of services to help businesses manage their online reputation and connect with customers through social media. With its extensive range of products and services, Marchex is a one-stop shop for all your customer interaction needs.

Features:

With its powerful reporting features, you can track every call that comes in and out of your business, as well as analyze its effectiveness. Additionally, Marchex also offers lead scoring so you can determine which leads are worth pursuing further.

Here are some of the list features that you should know about:

• Automation for logging your important data calls on your CRM to minimize doing repetitive tasks
• Get notified via email or text when a caller did high purchase intent without making an appointment or purchase to reengage the deal
• Improve sales productivity through data automation to engage with more customers and maximize marketing sales
• Conversation intelligence to understand your customer's intent and give them a better buying experience
• Conversation search engine to determine important key phrases your customers mention and rapidly respond to them

Pricing:

The pricing is not available on Marchex's website. Nevertheless, you can request a demo and contact them for a custom quote.

Bottom-line

Call tracking software is a valuable tool for businesses of all sizes. It allows you to track the effectiveness of your marketing campaigns, measure the results of your phone calls, and optimize your sales process.

In this article, we’ve shared our top 7 picks for call tracking software of 2022. You can do further research and compare features to find the right solution for your needs. Once you have a system in place, make sure to test it regularly and update your team on how it’s working. With the right tools and a little effort, you can reach more customers and resolve customer service issues quickly and easily.

Frequently Asked Questions (FAQs)

Question 1: How does call tracking software work? Call tracking software is a program that records phone calls and tracks the source of the call. It can also provide information about the caller, such as their name, contact information, and company. This information can be used to improve marketing campaigns and track the effectiveness of various marketing strategies.

Question 2: What are the benefits of call tracking software? The benefits of call tracking software are numerous. By recording phone calls, tracking the source of the call, and collecting information about the caller, businesses can better target potential customers, improve customer service, and track the effectiveness of marketing campaigns. Additionally, call tracking software can help businesses reduce costs by identifying which marketing strategies are most successful.

Question 3: What are the features of call tracking software? Call tracking software can record phone calls, track the source of the call, and provide information about the caller. It can also offer features such as call recording, caller ID, call forwarding, and number blocking.