Based on G2 reviews, Campaign Monitor is popular for its easy-to-use tools for personalization and email campaign creation. However, for those looking to move beyond SMB status and become power users, exploring the best Campaign Monitor alternatives could be a better option.
Here are some email marketing and marketing automation platforms that offer easy-to-use email editors, segmentation and personalization tools, CRM functionalities, and affordable prices.
1. Mailchimp
Mailchimp is a widely recognized Campaign Monitor alternative with advanced personalization features that allow for dynamic content based on recipient information. Its platform detects patterns in open rates to determine the best time to send emails, streamlining the process. While Mailchimp's recent pricing changes have made it more expensive, it still offers a built-in CRM, social media posting, customizable workflows, and a revamped email editor to help businesses create targeted messages.
Features:
- AI-powered creative assistant for marketing content
- Sophisticated marketing personalization features
- Digital advertising capabilities
- Tools for managing your target audience
- Real-time feedback and assistance for crafting effective subject lines
Pricing:
- Free
- Core – $10.00 per month
- Plus – $29.00 per month
2. Klaviyo
Klaviyo is a popular Campaign Monitor alternative that stands out for its integration of SMS, email marketing, and eCommerce data. Despite being a newer tool, Klaviyo offers plenty of useful features for seasoned marketers, including personalization options and the ability to use multiple touchpoints. Klaviyo's use of eCommerce data is particularly noteworthy, as it uses actionable information for its dynamic segmentation tools. The platform also offers a variety of fully customizable email templates and can create personalized recommendations based on audience behavior. Additionally, Klaviyo integrates seamlessly with popular tools like Shopify and Salesforce to make email marketing easier for its users.
Features:
- Tailored product suggestions
- Personalized email flows
- Intuitive email builder with no coding necessary
- Data-driven decision making
- Various A/B testing alternatives
Pricing:
- Free
- Email – $45.00 per month
- Email and SMS – $60.00 per month
3. Emma
Emma may not be as well-known as Campaign Monitor, but it is a user-friendly email marketing alternative with all the essential features. The platform offers custom services, including tailor-made integrations, email templates, and workflows based on user actions. Although the Pro plan only allows for one custom workflow.
Segmenting your email list is made easy and intuitive with Emma, as you can create unlimited targeted segments based on various factors, from a user's birthday to email open rates. Additionally, you can use A/B testing or dynamic content to personalize your emails to your audience's preferences.
Emma's visual-based feedback and analytics make it easier to understand and improve your email campaigns. However, the platform's limited integrations with CRM and survey tools may make it pricier than some competitors.
Features:
- Generate API key for custom integrations
- Streamline processes with automation workflows
- Monitor and approve email campaigns with the approvals dashboard
- Create visually appealing emails with an intuitive email builder
Pricing:
- Emma Lite – $99.00 per month
- Emma Essentials – $159.00 per month
- Emma for Teams – $249.00 per month
- Emma Corporate – Coctact sale
4. DotDigital
Dotdigital is a powerful but lesser-known Campaign Monitor alternative that offers cloud-hosted platform and essential email marketing features. Unlike Mailerlite, Dotdigital has AI-powered contact management tools that allow you to create customized triggers and personalized email newsletters for each customer journey. With its automation triggers and product recommendations, you can make the most out of your data. Although Dotdigital's platform is not as intuitive as some users might prefer, it offers A/B testing options and SMS marketing for creating meaningful customer relationships.
Features:
- Personalization based on data insights
- Flexible email templates that can be customized to your brand
- AI-powered analytics to track key metrics of your campaigns
- Real-time API for seamless integrations
Pricing:
Request custom pricing to learn more and get the most suitable for your business.
5. Sendinblue
One of the most popular alternatives to Campaign Monitor is Sendinblue, and for good reason. Its platform is robust and user-friendly, offering multiple touchpoints for your marketing strategy, including email, social media, and SMS marketing.
With Sendinblue's built-in CRM tool, you can easily gather data and organize contacts. Additionally, the Sendinblue Tracker script allows for advanced user behavior tracking on your websites, which can be used to create effective automation workflows.
Personalizing messages across all touchpoints is easy with Sendinblue's email editor. Plus, the platform's email API enables you to send transactional emails and notifications to maximize deliverability.
Lastly, Sendinblue allows you to import and segment files and contacts. However, some users have reported issues with finding contacts or experiencing slow platform speeds.
Features:
- With powerful personalization and segmentation features, this Campaign Monitor alternative offers a solid solution for SMS marketing, email marketing, and more.
- The platform's API key ensures full GDPR compliance and allows for seamless integration with other marketing tools.
- In addition to email marketing, the platform also offers built-in conversion tools such as landing pages, pop-up forms, and Facebook ads to help you grow your audience and increase engagement.
- With its advanced personalization and segmentation capabilities, you can target your campaigns to specific segments of your audience for maximum impact.
Pricing:
- Free
- Starter – $25.00 per month
- Business – $65.00 per month
- Enterprise – Contact sale
Bottom-line
While Hubspot and Getresponse are also notable options, changing platforms can be a daunting task. However, when your aim is to personalize every touchpoint with your customers, it's essential to choose the right platform for your business.
Take your time and research the available options to ensure you select a platform with all the tools necessary to help your business grow and succeed.
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