Category: Social Media

Technological advancement today brings a lot of changes. Every day new applications are being created to need the needs of the people. A new feature or tool to learn about is the Facebook Stories. What is it? Do we need it? What is this "Stories" thing all about?

Facebook stories are created to surpass sharing through our feeds in 2019. According to Mark Zuckerberg, CEO “Stories is a big part of the future of video sharing, which is why we’re all in on it across our family.” Stories are the future of social media.

In this article,
we will learn all about Facebook Stories, why we need it, how to get started and
how it works.

Facebook Stories:

Facebook Stories allows the users to share photos and videos that expire within 24 hours. It is like Snapchat Stories launched in 2013. Facebook released a promotional video “Let your camera do the talking”. This feature doesn’t have comments or likes. When your friends respond to Stories the interaction goes to the Facebook Messenger.

Where Can You
Find Facebook Stories?

Stories do appear
on the top of the Facebook app or Messenger app. On the desktop it can be found
on the top right part of the side bar. To be able to view your friends Story,
click on to their profile picture. Stories that are not seen yet have a blue
ring around it. It usually appears in full-screen and you can move forward or
backward by clicking the left or the right of the screen.

Why it is used for Business?

Facebook is the considered as the King in social media. It is the largest social media platform with 2.7 billion users around the globe and more than 1 billion people log in to their account every day.

In fact, the average user who access Facebook is about eight times a day according to comScore, 93%of social media advertisers uses the app.

Snapchat stories were
a big hit and after the launched, Mark Zuckerberg offered to buy the company
for $3 billion but the offered as turned down due to the rising growth of
Snapchat.

Well, if you can’t buy, you can always copy. After 3 years in August 2016, Facebook launched Instagram Stories and after six months Facebook WhatsApp Status. In 2017, Facebook Stories was launched to compete with Snapchat. With only 10% of Facebook 1.45 billion active users daily studies shows that Facebook can compete with Snapchat. Out of the four apps (Snapchat, Instagram Stories, Whats App Status and Facebook Stories, Facebook is the least however with the push of the Stories feature the results seems to change

Facebook Stories is Replacing News Feed:

Facebook organic
reach is declining. Head of News Feed Adam Mosseri said in January 2018,
Facebook is shifting to make news feed more on connecting with people rather
than media. In the post of Zuckerberg, “As we roll this out, you’ll see less
public content like posts from businesses, brands, and media. And the public
content you see more will be held to the same standard – it should encourage
meaningful interactions between people.”

Marketers on the
other hand can use the power of Facebook Stories instead of News Feed. Stories are
seen above the user’s News Feeds.

Power of Facebook Stories to Entrepreneurs:

At present,
Facebook has more than 150 million active users daily and as users switch from
News Feed to Facebook Stories, the number will continue to grow and grow. The
truth that Facebook Stories disappear within 24 hours, they have the urgency
that most forms of social sharing don’t have.

Facebook Stories
is ideal for sharing contents in real time setting. Most consumers say they’re
likely stick to a brand that offers transparency. It is free in time unlike
many marketing tools. Another option that will be launched soon is the paid advertisement
in Facebook Stories that can dominate social media advertising.

The core is
Facebook Stories is the future. It gives you the chance to communicate with
your audience anytime of the day.

How To Use Facebook Stories as a Page:

A business or brands
need to have an FB Page not a profile. In order to share Stories, you must be
the admin or editor of the page. Here’s what you will do:

  1. Open Facebook
    app on your mobile device or PC.
  2. Tap
    the three lines in the bottom-right to see the Pages and Groups. Tap your page.
  3. Go to
    your Page, click the three dots to see the menu and select “Open Camera”. Then,
    scroll down and click “Create Story”.

Share Instagram Stories to Your Facebook Page:

If you have Instagram Stories and want to share it on your
Facebook Page, you don’t need to manually upload each post but only share. Link
your Instagram account to your Facebook account, Stories are automatically
posted to your Facebook Page. Very quick and easy to do, right?

To share Instagram Stories to your Facebook Page an Instagram
Business Profile is needed not a personal account. Converting your usual Instagram
account to a business profile, scroll down to the settings and tap “Switch to
Business Profile.” Follow the instructions and boom! Your Instagram
account is already connected to your Facebook Page.

If you already have a business profile, simply click the
three lines at the top-right portion in your profile indicating the menu and
then click “Settings”. Go down or scroll down and click “Story controls”. The
next step is to enable sharing to your Facebook Story.

Create Content in Facebook Stories:

If it is your first time to use the Facebook Story Camera,
enable access to your camera and microphone.

What are the 4 Facebook Story Content Formats?

  1. Normal
  2. Video
  3. Boomerang
  4. Live

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Conclusion

Facebook Stories
is a great app for your business. It is the future of social media which enable
you to connect with your audience in a real time basis at any time of the day.
With Facebook pushing Stories, it is expected that this app will continue to
grow. So, what are you waiting for convert your normal Instagram account to
business account and connect to your Facebook Page. It saves you time creating
post in each platform.