Choosing the right niche for your dropshipping business will determine if you are successful or not. Those who are new to building Shopify stores will immediately skip this and think about making sales. This is putting the cart in front of the horse, and it won’t work.
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You need to hone your niche finding skills to be able to zero in on exactly what people want to buy. What you’re need to do is determine who your customer going to be and what you trying to sell them. Finding a niche gives you a goal for your dropshipping business and who you going to pursue to sell the product and make money from.
What Is Dropshipping:
Dropshipping is a selling method where you personally sell product without owning any inventory. You can build legitimate store and sell product without having to own them. The only time you going to purchase a product for the customer is after you get an order from the customer in your store.
It’s simple concept where you list product in your online store from a site call Aliexpress and you market those product online and once you get a sale, you turn around and pay the chinese manufacturer to send the product directly to your customer.
Choosing A Niche:
Choosing a niche is the first step before you build your store and start selling product in it. A niche is simply a category for the type of product you going to sell in your store. Now there are tons of niches that you can select from, and in todays article I will show you different ways you can find a proven niche for your dropshipping business.
If you are a beginner, I would suggest you to select a category or a niche that you know well about. You can build a dropshipping business around anything that you passionate and knowledgable about. But you need to make sure that niche you are selecting has products that you can sell in your store.
You should be familiar with what you’re selling. It’s going to be next to impossible to sell anything at all if you’re not familiar with it. This doesn’t mean you have to be an expert and know every single thing about the items you’re selling. You’re probably not going to be selling anything that requires a level of expertise that can’t be learned over time.
Be very specific when choosing your niche.
Let’s say you know about dogs or own a dog and you want to build a store for people who loves dog. This sounds like a great idea on paper. The biggest challenge you’re going to face is that there are lots of people selling to dog lovers.
So, what do you do? You might be a dog lover yourself, and this is a niche that you’re very comfortable working with. The way you approach this is to take it to the next level. You will want to be more specific and choosing a niche like husky dog lovers might be a better fit.
While this may seem over-simplistic, it shouldn’t be seen that way. You’re trying to zero in on a particular customer. Your ability to get the most out of your advertising dollars will depend on how specific you can be. A dog lover may have much less interest in poodles than you think. You want to focus your advertising budget on those who are genuinely interested in what your exact niche is.
The best way to combat your competition is by targeting a very select audience. If you go too broad, then you’re not going to be able to focus on the exact types of people who will convert. It’s not as difficult as you may think to find very niche specific products. Doing the extra research on the front end will make the back end more profitable. It’s these little things that will separate you from the sea of everyone else who is trying to make money drop shipping. Any advantage that you can get is vital when trying to become profitable.
Here is a list of Niche that you can take a look at. You might be able to find a niche that you familiar with and you will be able to capitalize on a category that you are experienced on:
- Board Games
- Card Collecting
- Muscle Cars
- Off Roading
- Video Games
Can You Target the Exact Audience on Facebook?
You should answer this question before finding products to sell. Why do I need to find the audience in Facebook? Facebook is where you’re going to get all of your traffic. It can be very easy to surf AliExpress and be amazed by how cheap the stuff is there. You see dollar signs and think that’s the direction you want to go in. The profit margin on an item isn’t what should draw you towards selling it. The more important factor is whether or not you can get traffic to the item using Facebook.
If the answer to that question is no, then you don’t want to sell the item. You’re not going to be able to make any money if there isn’t a sufficient amount of traffic. Your store needs visitors, and without them, it’s not possible to make any money at all. As beginner, you need to advertise your product in Facebook because facebook gives you the ability to target very focused audience who is more likely going to buy your product.
Check Google Trends To See If the Niche is Trending:
Google Trends to gain insight into the number of people searching for your specific niche. You aren’t going to be able to use it to find niches that are smoking hot. Discovering a niche that is taking off is a rarity. You have to do that sort of guesswork on the ground. There are always trendy items that come out of nowhere. Attempting to use Google Trends to find the next fidget spinner isn’t going to work.
The real purpose of using Google Trends is to make sure that you’re not going into a niche that’s fizzling out. You should keep in mind that some niches are subject to seasonal ebbs and flows. Items such as sunglasses will be more popular during the summer months than autumn for example. The goal is to avoid a niche that is crashing down hard after it has peaked. Keep an eye on the numbers and try not to choose something that’s sinking like a rock tossed into a pond.
Use Amazon to Validate Your Niche:
Amazon is the biggest ecommerce platform in the world. If you select a niche you can use Amazon to find different product ideas or even your competitions. Amazon is the best place to validate whether your niche has enough demand in the marketplace or not.
Also you can find inspiration and proven product that you can sell in your store. You can usually find product that is already selling in amazon by looking at the customers review. Any product that has lot of review, do have a lot of sales. And you can take advantage by finding and selling product that already has a proven market.
Study Your Niche Inside and Out:
If you want build a successful business with ecommerce, you have to be a pro in your niche. Period!
You will be listing product in your store from site like AliExpress, but in order for you to make the product look premium and worth of it’s price you have to write product description that sales your product to your customers who comes to your store. If you don’t know enough about your product and you niche you won’t be able to write product description that will convince your customer enough to buy your product.
People love to know about your product before buying it and your job as a store owner is to know everything about your niche and demonstrate your expertise in the product description. Your expertise will help you to find various product and will help you to sell them to your customers.
One Last Word About Choosing the Right Niche:
Pay close attention to what Kevin Dean says about choosing your niche. He talks about how important it is to zero in on the niche. The way he thinks is perfect when it comes to this topic. You should narrow down your niche to as specific as you can. This will enable you to target the exact type of customer you’re looking for. The biggest mistake you’ll ever make is being too broad when choosing your niche. Why is this such a huge mistake? Broad niches are very hard to target, and they require a huge advertising budget. You’ll have to weed through a lot of people before finding buyers.
The word niche gets thrown around a lot online, and it loses its value after a while. What you’re trying to do is pinpoint the exact customer who’s going to be interested in your item. You’re able to tailor the ads more precisely if you choose a particular niche. The competition is much more fierce in the broader niches. You will also end up wasting your money on buying clicks from people who aren’t fully interested in what you have to sell. You can target the exact person who is into your niche if you are very specific. A great example is this; Not all fishermen are into fly fishing. If you’re selling fly fishing gear, then you want to target only those people who into this specific type of fishing. You may get many clicks by people who are generally into fishing by advertising broadly but won’t buy it because they don’t need your specific item.
This is something that takes time to develop
You’re not going to be a pro at choosing the right niche right out of the gate. It will take you a significant amount of time and research to understand how in-depth you must be when choosing the perfect niche for products to promote. You’ll build a few stores before getting the hang of it. You have to get your hands dirty while learning the nuts and bolts of the entire process. You should learn how to set up a few stores even if you plan on outsourcing some or all of the process. It’s the only way that you’ll be able to have a full grasp on everything that’s needed to set up a successful store.