Sales professionals in today's intensely competitive business environment are continuously seeking efficient methods to boost their sales figures. One such method is cold emailing, which can enable you to contact potential customers and generate leads. Nevertheless, creating a compelling cold email that converts can be a daunting undertaking, particularly if you are doing it manually.

That's where cold emailing tools come in. These tools can help you automate your cold emailing process, improve your email open rates, and accelerate your sales closing process. This blog post aims to present a list of the top 5 cold emailing tools that can assist you in reaching your sales objectives. These tools can aid in streamlining your cold emailing process, increasing email open rates, and expediting the sales closing process.

1. Close

Close simplifies the process of expanding your sales team for companies. It enables you to send a higher volume of emails, monitor all interactions with your leads in a single location, and pre-load templates that the software will automatically complete with the appropriate information.


  • Customized email templates
  • Automated sequences and follow-ups
  • Sophisticated tracking capabilities
  • Consolidated communication in a single location


  • Startup – $99.00 per month
  • Professional – $299.00 per month
  • Enterprise – $699.00 per month

2. Persist IQ

PersistIQ provides a Chrome extension that enables you to efficiently retrieve relevant information about your prospects from their professional websites. This allows you to avoid the tedious task of sifting through numerous pages of details, enabling you to send emails quickly. Their platform enables you to import leads and identify duplicate names, create personalized outbound campaigns, and continuously improve them using data analysis.


  • Prevent sending out non-personalized emails.
  • PersistIQ offers an array of valuable integrations.
  • With their Google Chrome Extension, you can retrieve your prospect's information from sites such as LinkedIn and have it automatically inserted into your email campaigns.
  • Utilize data-driven insights to improve your campaigns.
  • Synchronize your data across multiple platforms with ease.
  • Create customized sequences that are either partially or fully automated.
  • Set up automatic follow-up messages to increase response rates.


  • Essentials – $59.00 per month
  • Premium – $99.00 per month
  • Teams – $59.00 per month

3. MixMax

Mixmax simplifies the task of scheduling emails, developing sequences, arranging appointments with email recipients, and incorporating graphics such as presentations, PDFs, and links within the email.


  • Email tracking to monitor email open rates
  • One-click scheduling that enables recipients to schedule appointments directly from the email
  • Scheduled email delivery feature for sending reminders or delayed messages
  • Automated follow-up and personalized email capabilities, with integration options for Gmail, Google Inbox, and Salesforce
  • Ability to embed slide decks and PDFs directly within the email


  • Freeplan
  • SMB – $29.00 per month
  • Growth – $49.00 per month
  • Growth + Saleforce – $69.00 per month
  • Enterprise – Contact sales

4. Mailshake

Mailshake simplifies the process of managing your cold email campaigns through personalized templates, automated follow-up messages, and the ability to quickly pause any email – all within your Google account. Additionally, its Lead Catcher feature streamlines lead tracking and closure.


  • Access to various pre-written email templates that can be customized with a few simple questions.
  • Monitor clicks and replies, view progress charts and stats, and effortlessly browse recent activity to view the complete email thread history.
  • Personalizable feature that allows you to customize lead criteria, such as considering only those who reply instead of merely opening your email.
  • All lead communications, including clicks and opens, are consolidated in one convenient location, providing a comprehensive history of sent and received messages for improved context and response.


  • Email Outreach – $58.00 per month
  • Sales Engagement – $83.00 per month

5. Lemlist

Lemlist is a cold emailing tool that offers unique features to increase the effectiveness of your cold email campaigns. A notable feature of Lemlist is the capability to generate personalized images in emails, a creative approach that can effectively capture the recipient's attention and make your emails stand out. Additionally, Lemlist provides email verification services to ensure that the email addresses in your contact list are accurate and active.

Lemlist also offers A/B testing for your email campaigns to help optimize your messaging and improve response rates. Its automated follow-up sequences make it easier to engage with potential leads and ensure that no lead is left behind. Moreover, with Lemlist's integration with Zapier, you can easily automate workflows and streamline your sales process.


  • Lemlist takes personalization to the next level by allowing you to send personalized images and videos embedded in your emails. 
  • With Lemlist, you have a high level of customization options for your emails. From email templates and personalization fields to custom images, everything can be tailored to fit your target market and ensure the highest conversion rate possible.
  • The service also offers valuable split testing tools for your emails, including a user-friendly dashboard and analytics. Team collaboration is made simple with Lemlist, allowing for a seamless workflow and optimized results.


  • Email outreach – $50.00 per month
  • Sales engagement – $83.00 per month
  • Outbound agency – Contact sales


Email marketing is an essential marketing channel that allows businesses to fully own and connect with their audience. Unlike other marketing channels, email marketing is unique in its ability to be personalized on a much higher level, making it an effective tool for lead generation. With the help of email tools, businesses can maximize the efficiency of their sales team and allow them to focus on higher-level tasks, improving overall productivity and job satisfaction. These tools empower employees to use their true skills, which are far more extensive than writing repetitive emails, and can significantly increase the impact of email marketing efforts.

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