Generating leads and closing deals through cold emailing is a proven and efficient method. In recent years, the rise of software tools has enabled businesses to automate and scale their cold email prospecting. This has led to a new sales engagement tool category that differs from traditional email marketing software.

Instead of sending mass emails, Sales Engagement or cold emailing tools are designed to send personalized emails and follow-ups to fewer prospects, resulting in increased productivity and more booked meetings.

Cold email software is a specialized emailing tool that enables sales reps and account executives to send highly personalized emails and follow-ups to their prospects on a large scale. This software allows you to reach prospects through email, phone, or LinkedIn, leading to more booked meetings and successful quota attainment. Automating your email outreach not only saves time but also streamlines the CRM data-entry work.

By selecting the right tool, you can easily scale your outreach campaigns without sacrificing the human connection with your prospects. However, with many available options, the right tool can take time for sales teams.

This article will assist by exploring the various types of cold email software, essential factors to consider when choosing a tool, and presenting the 13 best cold email tools currently available.

1. Klenty

Klenty is a sales engagement platform that assists sales teams in creating and implementing highly personalized cold email campaigns based on prospects' buying intent, resulting in increased meetings booked.


  • Provides four levels of email personalization, including liquid templates, fallback text, and video personalization.
  • Automatically moves engaged prospects between campaigns to ensure effective outreach.
  • Includes a Delivery Window feature to select preferred email delivery times and avoid holidays or off-times.
  • Utilizes strong deliverability features such as Cadence Throttle and Custom Domain Tracking to ensure emails reach prospects' primary inboxes.
  • Integrates natively with popular CRMs such as Salesforce, Hubspot, Zoho, and Pipedrive, allowing for customized workflows that start email campaigns automatically for leads entering your website.
  • Supports VoIP calling.
  • Offers prompt customer support, as evidenced by positive reviews on Capterra and G2.
  • Features an easy-to-use and visually appealing user interface.


  • Startup – $50.00 per user per month
  • Growth – $70.00 per user per month
  • Pro – $100.00 per user per month
  • Enterprise – contact sales

2. Lemlist

Lemlist is a cold email software that enables personalized outreach, automated follow-ups, and multi-channel performance tracking. Its unique interface, featuring a variety of emojis, may be particularly appealing to sales reps from the millennial and Gen-Z generations.


  • Provides a variety of options for personalizing emails, including placeholders, images, screenshots, videos, and landing pages.
  • Offers a Liquid Syntax feature for adding and testing custom introductions for different audience segments.
  • Includes a Spin Syntax feature to create and run multiple variations of a sentence in an email campaign and track its performance.
  • Automatically tracks email open rates, reply rates, and pauses cadences when prospects engage with your emails.
  • Allows for customizable email delivery times and frequencies to increase response rates.
  • Integrates natively with popular CRMs such as Hubspot, Pipedrive, Salesforce, and Axonaut.
  • Syncs with lead generation and productivity tools such as Debounce, Pharow, Droyd, Slack, and Zapier.


  • Email Outreach – $50.00 per seat per month
  • Sales Engagement – $83.00 per seat per month
  • Outbound Agency – contact sales

3. is a sales engagement software that facilitates the creation and monitoring of effective cold email drip campaigns. It enables outreach in multiple formats, including LinkedIn messages, WhatsApp messages, SMS, and email.


  • Provides various text placeholders such as conditional (if/then), dates, and fallbacks to make your emails sound organic. It also integrates with ‘Vidyard' for video personalization.
  • Features an email writing assistant powered by GPT-3 to help you craft emails and follow-ups that generate responses.
  • Enables A/B testing, tracks open and click rates, and offers reply detection to monitor the performance of your cold email campaign.
  • Collects email addresses from various sources, including LinkedIn, LinkedIn Sales Navigator, and LinkedIn Recruiter, and validates them automatically.
  • Offers an email warm-up tool that operates on three levels (emails, domain, and IP) to prevent your emails from ending up in spam.
  • Supports VOIP calling.
  • Integrates natively with popular CRMs such as Pipedrive, Salesforce,, Base, Zendesk Sell, and Copper.


  • Starter – $60.00 per user per month
  • Professional – $90.00 per user per month
  • Custom – talk to sales

4. Salesloft

Salesloft is a sales engagement software that operates in the cloud and offers a range of features for sales teams to streamline their customer interactions and automate their sales processes. Some of its main features include email and call sequencing, appointment scheduling, and advanced analytics that help sales teams enhance their productivity and effectiveness. The platform is used by sales teams in various industries, including technology, healthcare, and finance, to engage with prospects and customers and drive revenue growth.


  • Personalize your emails with personal data, videos, and snippets
  • Rates each email based on its level of personalization and assigns a personalization score
  • Provides sales playbooks for multi-channel outreach and helps sales reps assign campaigns to prospects
  • Built-in dialer with support for third-party dialers
  • Tracks open and click rates, replies, bounces, and OOO prospects
  • Offers standard features like custom domain tracking, domain throttling, and opt-out links
  • Integrates with Salesforce, Hubspot, and Microsoft Dynamics 365 Sales CRMs
  • Syncs with Linkedin Sales Navigator, Onemob, Avoma, Alyce, and other tools


They have 3 pricing options that may suitable for your business needs. Request a demo to learn more.

5. PersistIQ

PersistIQ is a cloud-based cold email software designed to help sales teams automate their email outreach and follow-up process. It allows users to create highly personalized and targeted email campaigns, track performance, and measure engagement. PersistIQ offers a range of features, including email sequencing, A/B testing, email personalization, email templates, and campaign analytics. The software also integrates with popular CRMs and other sales tools to streamline the sales process. Overall, PersistIQ aims to improve the efficiency and effectiveness of sales teams' outreach efforts through automation and personalization.


  • Personalizes emails using basic text personalization features like custom placeholders.
  • With its built-in email finder and LinkedIn email scraper, this tool allows users to easily identify and add prospects to their cold email campaigns directly from any web page. 
  • It also automatically detects emails with missing variables and distinguishes between auto-replies such as out-of-office emails that simplifies the management of email outreach for users.
  • Allows reaching out to prospects by emails or cold calls and setting reminders for manual tasks.
  • Provides collaborative features to share templates, workflows, and detect repetitions of leads.
  • Offers A/B testing, open and click rates, reply detection, auto-reply, bounce detection, email thread, BCC emails to CRMs, and other features.
  • Domain warmup setup is available only for Teams users.
  • Integrates with Pipedrive, Copper, Zoho, and Hubspot(via Zapier).


  • Essentials – $59.00 per user per month
  • Premium – $99.00 per user per month
  • Teams – $59.00 per user per month


In conclusion, there are numerous cold email software options available to sales teams looking to improve their outreach and sales productivity. Each of these tools comes with unique features that can help personalize, automate, and track your email campaigns. Whether you're looking for a simple and affordable option or a more advanced platform with sophisticated personalization capabilities and integrations with various CRMs and lead generation tools, you can find a cold email software that fits your needs. With the right tool, you can streamline your sales outreach, improve your response rates, and ultimately drive more revenue for your business.

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