For years, Constant Contact has been a popular choice among small and medium-sized businesses as an email marketing platform. However, despite its widespread use, some businesses may find that Constant Contact does not quite meet their unique marketing needs. Fortunately, there are many other email marketing platforms available that offer similar or even better features and capabilities than Constant Contact.
These Constant Contact alternatives provide users with a range of options to choose from, depending on their specific requirements and preferences. This piece will explore some of the top alternatives to Constant Contact, providing businesses with options to enhance their email marketing campaigns.
1. Sendinblue
Sendinblue is a noteworthy alternative to Constant Contact, with the ability to handle all of your marketing and transactional emails. Its user-friendly interface is ideal for beginners, and it features a robust email editor despite occasional sluggishness. Additionally, the tool boasts impressive automation capabilities, including triggered campaigns based on email engagement, contact data, user behavior, and eCommerce activity.
Users will also appreciate the built-in CRM, which while basic, can be a useful asset for businesses with simple requirements. Finally, Sendinblue offers SMS marketing, enabling businesses to engage and convert their audience through multiple channels.
Features:
- Personalization for both email and SMS campaigns
- Visual workflow editor for easy automation of marketing tasks
- Transactional emails and custom webhooks for seamless communication with customers
- CRM tools to manage customer relationships and data effectively
- Social media ad integration for wider reach and engagement
Pricing:
- Free
- Starter – $25.00 per month
- Business – $65.00 per month
- Enterprise – Contact sales
2. Benchmark
Benchmark Email is a Constant Contact competitor that caters more to small and medium-sized enterprises (SMEs) and nonprofit organizations (NPOs). It is a global email marketing tool with clients in fifteen countries and support for nine languages, providing fast and effective service worldwide.
Benchmark Email offers automation features and advanced tools that aim to improve customer engagement. Its fast navigation and support for multiple languages make it a unique alternative to Constant Contact, with exceptional customer support.
Benchmark Email's automation features include basic trigger-based emails and essential personalization tools. It is an affordable option for beginners and NPOs, with great features and simplicity compared to Constant Contact.
Features:
- Manage email lists efficiently with list management tools
- Use drip campaigns to maximize opportunities
- Conduct behavior-based email campaigns to attract prospects
- Gather valuable customer feedback through surveys
- Boost conversions with mobile optimization
Pricing:
- Free
- Lite – $8.00 per month
- Pro – $13.00 per month
- Enterprise – Contact sales
3. Mailchimp
Mailchimp, a well-known player in the email marketing and marketing automation industry, is a favored choice for many businesses and agencies. As a Constant Contact alternative, Mailchimp provides modern features, visually appealing email templates, and an intuitive email editor to make your newsletter creation a breeze.
One of Mailchimp's unique features is its creative assistant, designed to help visually oriented email marketers resize their email design based on their business needs. Additionally, Mailchimp's content studio lets you build your own visual elements library for easier access.
Mailchimp also offers social media post scheduling, a marketing CRM, and an address finder. As a top alternative to Constant Contact, Mailchimp integrates with numerous apps, including WordPress and Zapier.
Features:
- Optimize your content with A/B testing options
- Customizable signup forms that match your brand
- Stay on the right track with predictive insights
- Keep contacts organized with list management tools
- Test emails across devices for better performance
- Integrate with social media and track metrics
Pricing:
- Free
- Core – $10.00 per month
- Plus – $ 29.00 per month
4. ConvertKit
ConvertKit, a relatively new addition among Constant Contact alternatives, has been in the market since 2013. It specifically caters to content creators such as bloggers, designers, podcasters, and YouTubers, among others, who are looking to grow their audience. The platform offers targeted emails and segmentation features to help SMEs and creators with their retention efforts.
Although ConvertKit's email templates are responsive, they lack flexibility and customization. However, the list management feature is more flexible, providing an easy way to manage email subscribers. With ConvertKit, you can create automated workflows for efficient targeting of your audience through email automation.
Features:
- Personalized and customizable call-to-action buttons
- Efficient template management system for better organization
- Event-triggered emails to capture your audience's attention
- Multiple email types, including autoresponders, for effective communication
- User-friendly and customizable opt-in forms, including pop-ups and floating boxes
Pricing:
- Free
- Creator – $9.00 per month
- Creator Pro – $25.00 per month
5. Hubspot
HubSpot is a leading player in inbound marketing, renowned for its free CRM and marketing automation software. In addition to a free version of its email marketing tool, the platform offers a comprehensive suite of marketing products.
As a free alternative to Constant Contact, HubSpot provides a range of personalization options, triggers, email templates, and customization tools. Subscribing to the email marketing software gives you access to a complete package of products, such as a CRM, online form builder, live chat, ads management, and more.
By integrating the CRM with the automation features, you can create follow-up emails tailored to your contact list to engage with them on a personal level. HubSpot also seamlessly connects to your website data, enabling you to customize emails based on website activity.
Overall, HubSpot is a user-friendly tool that requires no technical expertise and is perfect for beginners. However, it is also robust enough to meet the needs of advanced users and small businesses with complex requirements.
Features:
- Create personalized email newsletter templates
- Use the drag-and-drop editor and template builder
- Conduct A/B testing to determine the winning variation
- Utilize analytics to optimize marketing campaigns
- Send personalized emails based on customer data
- Explore advanced marketing automation options
Pricing:
- Free
- Starter – $18.00 per month
- Professional – $450.00 per month
Bottom-line
Constant Contact has been around for years, but it may not be the perfect fit for everyone in the market for email marketing and automation tools. Thankfully, there are many alternatives available. Whether you opt for a promising new platform like Moosend or one of the more established platforms mentioned above, it's essential to choose the one that aligns with your brand's specific needs and requirements.
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