Top 7 Best Conversion Rate Optimization Tools of 2022

It can seem like a daunting task to turn your lead generation efforts into conversions, but with the right CRO tools, you are guaranteed success.

Conversion optimization tools make it easier to improve the conversion rate of a website. They can provide data about how users interact with a website, as well as suggestions on how to improve the user experience.

However, designing and implementing an effective CRO strategy can be a challenge. Luckily, there are a number of tools available that can make the process easier.

Conversion rate optimization tools provide valuable insights into how visitors interact with your website. They can help you identify areas for improvement and track the impact of changes you make.

In addition, they can automate many of the tedious tasks associated with CRO, freeing up your time to focus on other aspects of your business.

In this article, we’ll introduce you to the top 7 best CRO tools of 2022. Along with their features and pricing, it will help you decide which tool is the best fit for your business.

Mouseflow

Mouseflow is a powerful web analytics tool that helps you understand how visitors interact with your website. By tracking mouse movements, clicks, and scrolls.

Mouseflow provides valuable insights into user behavior. This information can be used to improve website design, usability, and conversion rates.

In addition, Mouseflow enables you to record user sessions and replay them back later. This can be extremely helpful for debugging purposes or for conducting user research.

Features:

Mouseflow is a user experience and heat mapping tool that allows you to see how people are using your website. You can see where they’re clicking, how much time they’re spending on each page, and which pages are converting the best. Mouseflow also offers A/B testing and conversion rate optimization tools to help you improve your website’s performance.

Here is the list of features offered by Mouseflow that you should know about:

• Track your user's journey on your website anonymously by session recording to get information on how your customers navigate your site
• Connect and visualize your user's behavior through their engagement patterns such as clicks, scroll, movement, and live views with the help of heatmap tools
• Optimize your conversion optimization points by creating custom funnels to measure your user's journey and convert them into leads
• Analyze data field by field by recovering abandoned forms and avoid errors with analytic forms
• Receive feedback from your customers with a custom-triggered survey to give them a better user experience

Pricing:

Mouseflow is a pricing tool that allows users to record, playback, and analyze user sessions with the aim of improving conversion rates. The company offers a variety of pricing plans with a pack of features including A/B testing, heatmaps, form analytics, and more.

All pricing plans have unlimited key features including account users, data download, customizable dashboards, user friction detection, unlimited events, mobile support, documentation, 2-factor authentication, and 20+ plugins and integrations.

Free – $0.00

• Record up to 500 visitor sessions per month
• Allows tracking on 1 website with live chat support
• Create 1 funnel report, form analytics, and feedback surveys
• Storage for 1 month to keep your recordings, funnels, and form analytics

Starter – $24.00 per month (Try a 14-day free trial)

• Record up to 5,000 visitor sessions per month
• Allows tracking on 1 website with live chat support
• Create 3 funnel reports, form analytics, and feedback surveys
• Storage for 3 months to keep your recordings, funnels, and form analytics

Growth – $79.00 per month (Try a 14-day free trial)

• Record up to 15,000 visitor sessions per month
• Allows tracking on 3 websites with live chat support
• Create 10 funnel reports, form analytics, and feedback surveys
• Storage for 6 months to keep your recordings, funnels, and form analytics

Business – $159.00 per month (Try a 14-day free trial)

• Record up to 50,000 visitor sessions per month
• Allows tracking on 10 websites with live chat support
• Create 20 funnel reports, form analytics, and feedback surveys
• Storage for 12 months to keep your recordings, funnels, and form analytics

Pro – $299.00 per month (Try a 14-day free trial)

• Record up to 150,000 visitor sessions per month
• Allows tracking on 20 websites with live chat support
• Create 30 funnel reports, form analytics, and feedback surveys
• Storage for 12 months to keep your recordings, funnels, and form analytics

Enterprise – custom

• Record up to 200,000+ visitor sessions per month
• Allows tracking on 20+ websites with live chat support
• Create 30+ funnel reports, form analytics, and feedback surveys
• Storage for 12 months to keep your recordings, funnels, and form analytics
• Access to custom development, account manager, and personal onboarding

Try a 14-day free trial offered by Mouseflow by clicking the link below —

Hubspot

HubSpot offers a suite of tools to help businesses grow by increasing traffic and conversion rates. One of the most powerful features of HubSpot is its ability to track and analyze data at every stage of the customer journey. This allows businesses to identify bottlenecks and optimize their funnel for maximum conversions.

In addition, HubSpot provides a range of features specifically designed for conversion rate optimization, such as A/B testing, pop-ups, and live chat. By using these tools, businesses can improve their website experience and increase conversion rates.

The software also provides tools to help you design and test landing pages, create email campaigns, track website visitors, and more. Plus, it integrates with most major CRM and marketing automation platforms. HubSpot is easy to use and provides detailed reporting so you can track your progress and measure your results.

Features:

HubSpot is a popular conversion rate optimization (CRO) tool that offers a wide range of features to help businesses improve their website conversions. Some of these features include A/B testing, heat mapping, form analysis, and user feedback tools.

Here is the list of features offered by Hubspot that you should know about:

• A/B testing of different versions of your website to see which one converts best
• Email marketing for sending out automated emails that convert more customers into sales
• Landing page builder to create custom landing pages that convert more visitors into customers
• Manage your leads and customers in one place to see which ones are most likely to convert through CRM
• In-depth analysis of your website traffic and conversion rate data to help you identify areas of improvement

Pricing:

HubSpot offers a wide range of pricing options to fit the needs of any business. There is a free plan for businesses that are just starting out, as well as enterprise pricing for larger businesses. All of HubSpot's plans include access to the same features, so you can be sure you're getting the most value no matter which plans you choose.

Free – $0.00

• Access to email marketing tools
• Create forms and landing pages
• Contract management with live support
• Access to traffic and conversion analytics

Starter – starts at $45.00 per month (Get a demo)

• retargeting advertisements
• Allows marketing automation
• Create landing pages and reporting

Professional – starts at $800.00 per month (Get a demo)

• Make blogging and custom reporting
• Get account-based marketing
• Access to omnichannel marketing automation and create customizable workflows

Enterprise – starts at $3,600 per month (Get a demo)

• Allows adaptive testing
• Get a sandbox account
• Access to multi-touch revenue attribution

Instapage

If you're looking for a way to create beautiful, high-converting landing pages, then you need to check out Instapage.

Instapage is a powerful, yet easy-to-use, landing page builder that helps businesses increase their conversion rates. With Instapage, you can create beautiful and high-converting landing pages in minutes, without any coding or design experience. Just choose from one of the many professionally-designed templates, add your own content and images, and you're ready to go.

Plus, with Instapage's drag-and-drop editor, it's easy to customize your pages to match your brand's style. And if you need any help along the way, their customer support team is always happy to assist.

Features:

Instapage is an online platform that helps businesses create and publish pages for their website. It offers a wide range of features, including drag-and-drop builder A/B testing, heatmaps, and more. Additionally, it integrates with a variety of other platforms to help businesses grow their audience and optimize their conversions.

Here is the list of features offered by Instapage that you should know about:

• Connect and view your advertisements to post-click landing pages in a centralized platform
• Create personalized landing pages to give a unique audience experience to increase and optimize conversions
• Understand user behavior with heatmaps and robust analytic dashboards plus A/B testing to improve conversions
• Launch your campaigns faster with intuitive workflows to make collaboration across organizations
• Enhance mobile browsing experience and capture visitor attention with AMP page speed and Thor render engine

Pricing:

Instapage offers two pricing plans with features that you need for optimizing the conversion rate on all of your landing pages. The first plan starts at $149 per month while the second one is customized for your unique needs. There is also a 14-day free trial available.

Building – $149.00 per month (Try a 14-day free trial)

• Use unlimited domains with no conversion limits
• Run a split test with no page load delay plus real-time collaboration
• Thor render engine and AMP pages for faster page load
• Access to conversion analytics and post-click score to measure your ads
• Allows integration to Zapier and Hubspot

Converting – customized (Get a demo)

• Access all features from the building plan
• Allows integration to salesforce and Marketo
• Make changes and edit page blocks and heatmaps
• Troubleshoot issues with audit logs
• Get conversion consulting plus customer success manager and page mitigation services

Try a 14-day free trial offered by Instapage by clicking the link below —

Crazy egg

Crazy Egg is the tool to go when you want a real window into your visitors’ behaviors. With heat maps and click tracking, it will show what they really do on-site—and how often!

You can also A/B test any optimization idea without having anything else done differently while getting instant feedback from segmented clicks by source so that nothing gets left behind or missed out in review mode too.

In addition, you can use a range of different filters to find out where your most valuable site visitors are coming from, which will give you an idea of how best to optimize for them.

What's even more interesting is that Crazy Egg records user sessions from start to finish and stores them in an easy-to-summarize format. You can watch these recordings, which capture every mouse movement, or click on your site with precision as it happens—so you'll know how people are interacting not just for one page but across the whole affair.

Features:

Crazy Egg is a suite of user-friendly tools that allow you to see how people are using your website. It offers heat maps, scroll maps, and confetti maps to help you visualize where people are clicking and scrolling on your pages. You can also use Crazy Egg to track conversion rates, A/B test different versions of your pages, and identify problem areas.

Here is the list of features offered by Crazy Egg that you should know about:

• Heatmap report to understand the interaction of your visitors on your website and to see the highest area of clicks activity on your webpages
• Make and watch recordings of your user's journey on your website to obtain information on their behavior such as likes, what they avoid, and where they struggle
• Conduct split testing for faster results with no coding, just A/B testing to test and improve your website
• See the performance of your web pages by comparing traffic based on referral sources and manage it in a single platform
• Connect with your customer by receiving feedback from them to know where to improve purchasing conversions and measure customer experience

Pricing:

Crazy Egg offers a wide variety of pricing plans that you can choose from depending on the features you need and your budget. You can start a 30-day free trial of each paid plan to get to know what works best for you.

Basic – $29.00 per month (Try a 30-day free trial)

• Allows 30,000 tracked page views per month
• Make 3,000 recordings with 25 snapshots
• Create unlimited surveys, A/B testing, and use of websites
• Get storage for your recordings good for 3 months

Standard – $49.00 per month (Try a 30-day free trial)

• Access all features from the basic plan
• Make 7,500 recordings with 50 snapshots
• Allows 75,000 tracked page views per month
• Get storage for your recordings good for 1 year

Plus – $99.00 per month (Try a 30-day free trial)

• Access all features from the standard plan
• Make 150,000 recordings with 75 snapshots
• Allows 15,000 tracked page views per month
• Get storage for your recordings good for 2 years
• Get priority support for guidance and issues

Pro – $249.00 per month (Try a 30-day free trial)

• Access all features from the plus plan
• Make 65,000 recordings with 100 snapshots
• Allows 500,000 tracked page views per month
• Get storage for your recordings good for 2 years
• Get priority support for guidance and issues

Enterprise – custom

• Access all features from the pro plan
• Unlimited recordings with unlimited snapshots
• Unlimited tracked page views per month
• Access to onboarding and training plus SAML SSO

Try a 30-day free trial offered by Crazy Egg by clicking the link below —

Lucky Orange

If you're looking to improve your website's conversion rate, Lucky Orange is a great tool to consider.

Lucky Orange provides a suite of powerful tools to help you identify problems and make changes that can boost your conversion rate. For example, their session replay and heatmap features let you see how users interact with your site, so you can identify areas that may be confusing or contributing to high bounce rates.

In addition, their live chat feature makes it easy to provide customer support and answer any questions that may be holding potential customers back from converting.

Overall, Lucky Orange is a powerful Conversion Rate Optimization tool that can help you make the changes necessary to boost your website's performance.

Features:

Lucky Orange is a conversion rate optimization (CRO) tool that offers a suite of features to help you improve your website’s performance. Some of these features include heat mapping, form analytics, live chat, and session recording.

Here is the list of features offered by Lucky Orange that you should know about:

• Heat mapping allows you to see where people are clicking on your pages and how much attention different areas are receiving.
• Form analytics tells you how people are filling out your forms and which fields are causing them trouble.
• Live chat gives you the ability to chat with visitors in real-time and answer any questions they may have
• Session recording lets you watch recordings of people using your website so you can see where they get stuck or confused
• Conversion funnels to see pages that are converting and causes why visitors abandoning your site

Pricing:

Lucky Orange is a tool that can help you increase your website's conversion rate. It offers six pricing plans that have a 7-day free trial. All pricing plans have powerful features such as dynamic heatmaps, session recordings, surveys, live chat, conversion funnels, form analytics, visitor profiles, announcements, and live chats.

Free – $0.00

• Track for up to 500 page views per month
• Access 30-day storage for recordings and heatmaps
• Access to 365-day storage for surveys, chat logs, and events

Build – $14.00 per month (Try a 7-day free trial)

• Track for up to 10,000 page views per month
• Access 30-day storage for recordings and heatmaps
• Access to 365-day storage for surveys, chat logs, and events

Grow – $28.00 per month (Try a 7-day free trial)

• Track for up to 40,000 page views per month
• Access 30-day storage for recordings and heatmaps
• Access to 365-day storage for surveys, chat logs, and events

Expand – $58.00 per month (Try a 7-day free trial)

• Track for up to 100,000 page views per month
• Access 30-day storage for recordings and heatmaps
• Access to 365-day storage for surveys, chat logs, and events

Scale – $128.00 per month (Try a 7-day free trial)

• Track for up to 300,000 page views per month
• Access 30-day storage for recordings and heatmaps
• Access to 365-day storage for surveys, chat logs, and events

Enterprise – custom

• Custom pricing
• Custom features

Try a 7-day free trial offered by Lucky Orange by clicking the link below–

Jivo Chat

JivoChat is a powerful live chat software that can help to boost your website's conversion rate. The software provides a range of features that can be used to engage with visitors in real time, including chatbots, automatic message triggers, and private notes.

What's more, Jivo Chat integrates with a range of popular conversion rate optimization tools, making it easy to track the effect that the live chat is having on your bottom line. Whether you're looking to increase sales, reduce customer support inquiries, or simply improve the overall user experience on your website, Jivo Chat is definitely worth considering.

Features:

JivoChat is a live chat software that helps businesses connect with their customers in real time. It offers a wide range of features that make it an ideal choice for businesses of all sizes.

Here is the list of features offered by JivoChat that you should know about:

• Allows businesses to communicate with their customers in real-time, providing them with instant feedback and support. This helps businesses provide better customer service and increase customer satisfaction
• Allows team members to collaborate easily and effectively, sharing files and messages instantly. This helps teams work together more efficiently and productively
• The chat widget can be customized to match the branding of your business, making it look more professional and appealing to customers
• Mobile app provides users with access to all the features of the desktop version, allowing them to chat on the go
• Supports multiple languages, allowing businesses from all over the world to use its services without any difficulty

Pricing:

JivoChat offers a tiered pricing system and a 14-day free trial so that you can test out all of Jivo Chat's features before committing to a subscription.

Basic – $0.00

• Integration with social media and messenger channels
• History storage for chats good for 2 months
• Unlimited chat tools such as chat widget, call back, and hotkeys

Professional – $19.00 per agent per month (Try a 14-day free trial)

• Access all features from the basic plan
• Allows integration from what's app plus Instagram direct
• Pre-chat buttons and smart triggers on chat
• Service quality ratings from customers with real-time visitor monitoring

Enterprise – get the price

• Custom pricing
• Custom features

Try a 14-day free trial offered by JivoChat by clicking the link below–

Google Analytics

Google Analytics is a Conversion rate optimization tool that allows you to see how well your website or blog is performing in terms of traffic and conversion.

It also provides valuable insights into the behavior of your visitors, so you can make changes to improve your website's Conversion rate optimization tools.

By understanding how users interact with a website, businesses can make changes that lead to more sales and higher levels of customer satisfaction.

In addition, Google Analytics can help you track the performance of your paid advertising campaigns, and identify opportunities for improvement. Overall, Google Analytics is an extremely useful tool for anyone who wants to improve their website or blog's performance.

Features:

Google Analytics is a free web analytics service offered by Google that tracks website traffic. It provides detailed information about the visitors to a website, such as how they arrived at the site and what pages they visited. Google Analytics also provides information about conversions, or how people interact with the site after arriving.

Here is the list of features offered by Google Analytics that you should know about:

• Provides information about where your website traffic is coming from, including the search engines, referrals, and social media sites
• Tracks how users interact with your website, including what pages they visit and how long they stay on each page.
• Provides information about how people interact with your site after arriving, including what pages they visit and whether they make a purchase.
• Provides information about who your website visitors are, including their location, age, gender, interests, and other demographics
• Variety of reports that you can use to track your website's performance plus it integrates with a variety of other Google products, such as AdWords and Search Console, allowing you to view your website data in one place

Pricing:

Google Analytics is a freemium web analytics service offered by Google that tracks website traffic. It is the most widely used website analytics service on the Internet. The standard version of Google Analytics is free of charge and includes features such as site metrics, conversion tracking, and email reports. The premium version offers more detailed insights, including real-time data, social media data, and custom reporting. You can visit their webpage to talk to their sales and get detailed pricing.

Bottom-line

Conversion Rate Optimization (CRO) tools can be a marketer’s best friend when it comes to increasing website or landing page conversions. However, with the ever-growing number of CRO tools on the market, it can be difficult to determine which tool is right for your business and its unique needs. That’s why we’ve put together this list of the top 7 CRO tools of 2022 – so you can start seeing an increase in your conversion rates today.

Frequently Asked Question (FAQs)

Question 1: What are Conversion Rate Optimization tools? Conversion Rate Optimization (CRO) tools are used to improve a website’s conversion rate. This is done by identifying and fixing any issues on the website that are preventing visitors from converting into customers. CRO tools can help you analyze your website’s traffic, identify areas for improvement, and make changes that will result in more conversions.

Question 2: What are the benefits of using Conversion Rate Optimization tools? The main benefit of using CRO tools is that they can help you increase your website’s conversion rate. This means more visitors will take the desired action on your website, whether that’s making a purchase, signing up for a newsletter, or filling out a form. CRO tools can also help you save time and money by making it easier to identify and fix website issues.

Question 3: Do I need to be a technical expert to use Conversion Rate Optimization tools? No, you don’t need to be a technical expert to use CRO tools. Most CRO tools are designed to be used by people with little to no technical expertise. However, some CRO tools may require you to have a basic understanding of HTML and CSS.

Question 4: How long does it take to see results from using Conversion Rate Optimization tools? The time it takes to see results from using CRO tools will vary depending on the tool you’re using and the amount of traffic your website receives. Generally, you can expect to see results within a few weeks of using a CRO tool.