In todays article we will talk about how you can do these three things that will boost you online store and make your store trust worthy to you visitors so you can sell more and make more buck for every visitors who comes to your store.
We are going to assume that you fully understand how to sign up for a free Shopify account. It will take you less than five minutes to get a free account. They’ve made it so painless even a chimpanzee could do it. We could sit here and talk all day about how you set up your Shopify store. Most of what you’ll be doing is self-explanatory. There are three key things that we feel that it’s best to go over.
Those three things are:
- How to add items to your Shopify store.
- Choosing between free and premium Shopify themes.
- Why it’s best to use your own domain.
Sure, there are way more things that are needed to be discussed for those who are just starting with their Shopify business. However, these are the three big things that need to be done right away. You’re shouldn’t even be thinking about advertising or social media until you’ve got a store up and running with products in it. You don’t want to put the cart in front of the horse and forget what the end goal is. Too many make the mistake of not putting forth the effort in learning how to run their own store. They think it’s just a matter of slapping it all together and then sending traffic. Every part of the process is important, and nothing should be overlooked.
How to add a product
You simply go to home and then click on the add a product button after doing that you’ll be taken to a page that looks like this.
Fill out all of the information making sure not to miss out on anything. We’re not going to go through each box that needs to be filled out. Everything is self-explanatory. Follow everything as it’s laid out and make sure not to overlook anything. It’s important to keep in mind that this is the information your customers will see. They will see the text you enter and the images as well. You’re going to want to make sure that you’re producing the highest quality text and images possible.
Make sure to do proper SEO for your listing
This is what we’re going to spend more time on. Almost everyone makes the same mistake when setting up their first Shopify store. The most common mistake is to think that SEO doesn’t matter when it comes to your store. This couldn’t be further from the truth. Google and the other search engines will spider your store. With that said, it’s going to take some time for them to spider it. Just how long can depend on several factors. You shouldn’t expect to see traffic immediately or even soon. That doesn’t mean you shouldn’t do what’s necessary today for the traffic that will come down the line.
Create a catchy title that has your keywords in it
You don’t want to go overboard and make your entire title nothing but keywords. Your title should be readable by whoever is visiting your site. Google will see if you’re trying to stuff way too much into your title. Just be informative and use it as a means to explain what the item is. But, you do want to use keywords. Don’t allow this to make you fearful of using them. Just try your best not to over do it for the sake of Google.
Write a thorough and detailed description
No one knows for sure if Google places more weight on titles than they do descriptions. It’s believed that Google does see titles as being more important that the text in the description. With that said, you shouldn’t add a terrible description for your product. Google does have the ability to read what you write, and it’ll try to see if it makes sense with your title. With this in mind, you’re going to want to make sure the description and title are similar enough to each other so that Google can associate them together.
The first priority of your description is to describe the product to the visitor. This is your ultimate goal, and you can’t overlook that. You still want to have SEO in the back of your mind when writing the description. How keyword dense your description should be is up for debate. Your description must be readable and useful to the end user. If you can achieve that while adding your keywords, then do it. First and foremost on your mind should be the user experience. You are trying to convert visitors into customers.
Should you forget all about SEO if you’re sending paid traffic to your store?
The short answer to this question is no. What’s good for Google also tends to be good for the end user. They have developed their guidelines to help create a better user experience overall. Following their guidelines will improve the experience of the visitors of your store. Though, if you’re only using paid traffic, then you can somewhat put SEO on the back burner. You can feel freer to add a few more keywords than what you usually would.
Every Shopify store needs a theme
The theme that you choose will be the design for your site. If you’re the type who can make your own themes, then it’s possible to create a theme from scratch. The average person reading this won’t be able to make their own themes. Even if you could, there are only so many hours in the day. You’re probably going to want to spend that time doing other things. It’s essential that you know that your store does need a theme. You can’t have a store without a theme.
Should you use a free or paid theme?
The first thing that you’ll notice is that there are both free and premium themes at Shopify. You can go the free route, and many new store owners will do that. You should realize that there are an untold amount of stores using these themes. It’s not known whether or not Google frowns upon sites that use the same themes. You may discover that your conversion rates aren’t very good with free themes. Someone may associate your site with another one that in their mind wasn’t up to par. You also lose the wow factor when people visit a site that looks like a hundred they’ve seen before.
You can customize a free theme. If you’re handy with such things, then you should do this. It’s probably not a good idea to pay someone to edit a free theme. They may end up charging you the same price as a premium theme. Free is useful if you’re just starting out and you don’t have much money. You may also choose a free theme just to learn the ropes and get to understand how Shopify works. There’s nothing wrong with upgrading your theme later on after you feel comfortable with how Shopify works. It would also give you enough time to build up some sales possibly and then use your profits on a premium theme.
Theme Forest is an alternative for inexpensive premium themes
You will see that Shopify does have their own premium themes and they cost 180 dollars. That’s a pretty hefty fee, and there is a cheaper alternative. ThemeForest does have more inexpensive Shopify themes. They have quite a few from many different sellers. You will probably want to extend the support for a little extra money. A little extra goes a long way when it comes to paying for support. You very well could end up in one of those hair pulling situations that support can fix. It’s a very wise investment, and even with the added support, their themes are much cheaper than the Shopify’s.
The great debate of owning your own domain VS using a Shopify subdomain
You can set up a free Shopify subdomain that will look like yourstore.shopify.com The main problem with this is that no one will remember your subdomain. You’re not going to get any repeat customers or people who just want to come back and look around at your store again. It’s very difficult to remember subdomains. How many sites on subdomains do you visit every week? You probably don’t purposefully visit any website on a subdomain. Just keep that in mind when you’re considering choosing between your own domain and a Shopify subdomain.
Why it’s probably a good idea not to buy your domain through Shopify
It’s never a good idea to buy domains from third parties. This goes for Shopify or even web hosting companies. You always want to buy your domain from a registrar. Why? It can be challenging to move your domain to another host if you choose to do so. There may be a reason down the line why you want to put your store someplace else. It may be easier to do that if you register your domain elsewhere. You may also find that the support is much better when choosing another registrar who only deals with domain registrations.
How to set up your advanced DNS
This is kind of tricky. We actually suggest that you use Namecheap to register your domains. The reason for that is they have real 24/7 live chat support. You will never go there seeking help and not get it.
This is the information you need to point your domain to your new Shopify store:
Change the A record to 22.214.171.124
Change the www CNAME to yourstore.shopify.com
This process may be a little too difficult for those of you who are new to building your own websites. If you use Namecheap, they will do all of this for you. All you have to do is go to their 24/7 live support and ask them to do it. They will ask you for your username and pin code. You’ll see the pin code before clicking on the button to start the chat. Give them the information above, and they will enter it into your DNS information. The entire process will take them between 5-15 minutes depending on how busy they are. You’re not going to sit there all day long waiting for them to do this. It’s a very quick procedure, and they’ll be done before you know it.
This is the tip of the iceberg
We covered these three things today because they’re the ones that new store owners tend to have the most difficulty with. The entire process can seem very difficult when you’re just starting out. It’s not really as difficult as you think it is. The tech side of things can be learned through repetition. All of this is pretty simple, and it doesn’t take a genius to figure out.