Email marketing is a highly effective tool that eCommerce businesses can utilize to boost their sales and enhance their engagement with customers. To make the most of this channel, eCommerce businesses need to have the right email messaging software.
In this article, we've listed the top 5 email messaging software for eCommerce. These platforms have been selected based on their features, ease of use, and pricing. Whether you're a small eCommerce store or a large retailer, there's an email marketing platform that can meet your needs.
With these email messaging software, you can create targeted email campaigns, track your metrics, and automate your marketing efforts to boost your eCommerce sales.
Let us delve into and examine the leading 5 email messaging software options for eCommerce.
1. Klaviyo
Klaviyo is a popular choice among eCommerce companies for email service provision due to its suitability for eCommerce stores, which is why it is the preferred choice for many of our brands. Unlike most other email service providers (ESPs) on this list that are primarily designed for sending emails, Klaviyo's primary focus is to capture customer data from eCommerce stores and utilize it to develop personalized email campaigns and cultivate leads.
Klaviyo offers excellent integrations, segmentation, and analytics features. Its reporting metrics are easy to access and include details on bounced messages, clicked emails, dropped emails, marked as spam, opened emails, received emails, and subscribe/unsubscribe rates. You can also customize the analytics dashboard to view specific data and how you want it visualized. However, compared to other ESPs on this list, Klaviyo is relatively expensive, which could make it difficult for small-scale eCommerce brands or those new to email messaging software to consider using it.
Features:
- Effortless integration with Shopify in just one click
- Comprehensive analytics and performance reports with advanced features
Pricing:
- Free – $0.00
- Email – $45.00 per month
- Email and SMS – $60.00 per month
2. Mailchimp
MailChimp has remained a popular ESP since its launch in 2001 and is a suitable choice for eCommerce sellers who prefer a simpler approach without the advanced features of Klaviyo. It has a minimalistic design yet provides a wide range of features. However, some sellers believe MailChimp is better suited for content-based sites, such as external traffic authority blogs, than eCommerce stores. MailChimp offers automation for abandoned cart emails, product recommendations, order notifications, and retargeting emails. Additionally, it features a Customer Journey Builder, enabling you to engage with customers automatically at all stages of their buying journey.
Features:
- Intuitive interface for effortless creation of eCommerce newsletters
- Handy reminders and recommendations to improve your emails
- A/B testing capability enables you to compare up to three newsletter variations
Pricing:
- Free – $0.00
- Essentials – $13.00 per month
- Standard – $20.00 per month
- Premium – $350.00 per month
3. Aweber
AWeber's strength lies in its user-friendly and straightforward interface. It is an applicable option for those seeking an uncomplicated email software that enables them to create newsletters and establish autoresponder emails. This makes it an excellent choice for small businesses and content marketing teams with limited resources.
Features:
- Email builder powered by artificial intelligence (AI)
- Dynamic content and tagging capabilities
Pricing:
- Free – $0.00
- Lite – $12.50 per month
- Plus – $20.00 per month
- Unlimited – $899.00 per month
4. Drip
Drip is a versatile platform that provides many of the same features as the other options on this list. In addition, it offers email and SMS marketing automation as well as Facebook integration, which has become increasingly important for eCommerce brands over time. Drip's effortless integration with most eCommerce platforms, such as Shopify, Magento, and WooCommerce, is a significant reason why many eCommerce sellers prefer it. Its eCommerce CRM data enables you to create customized marketing campaigns and segmentation based on various criteria. Drip's integration with Facebook Custom Audiences allows you to design campaigns for multiple social media channels. Its SMS marketing feature is noteworthy, particularly for engaging with customers about abandoned carts or promotions.
Features:
- Effortless integration with the majority of eCommerce platforms
- Integration with Facebook and SMS marketing capabilities
Pricing:
- Starts at $39.00 per month
5. Omnisend
As its name implies, OmniSend provides email marketing, SMS, and web push notifications. Unlike many ESPs that limit access to their free plans, OmniSend's free plan includes features such as pre-built automation workflows, subscriber segmentation, A/B testing, and performance reports. As your contact list grows, you will need to upgrade to a paid plan. Omnisend is compatible with all popular website builders and eCommerce platforms, including WooCommerce, Shopify, and BigCommerce.
Features:
- Clean backend design with user-friendly interface
- Includes a built-in SMS marketing feature
Pricing:
- Free – $0.00
- Standard – $16.00 per month
- Pro – $59.00 per month
Bottom-line
Creating an email list and designing captivating email campaigns can significantly benefit ecommerce businesses. While there is no universal software available, this comparison can help you identify which software to choose based on your brand's requirements.
Creating an email list and designing captivating email campaigns can significantly benefit ecommerce businesses. While there is no universal software available, this comparison can help you identify which software to choose based on your brand's requirements.
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