HOW YOU PROFITABLY RUN FACEBOOK ADS FOR YOUR E-COMMERCE BUSINESS
13 FREE VIDEOS WILL MAKE YOU MASTER THE LITTLE KNOWN FACEBOOK TRICKS
According to research most blog posts that are long and in-depth are the ones that rank up higher on search engines. However, there are still long-form blog posts that are trying hard to get enough traffic.
Even though they try to create longer posts and do some research about the topic to deliver it well, there is still one missing ingredient on the formula if it does not perform well– that is SEO.
You might be forgetting to incorporate the right amount of SEO on your blog post to make it ranked up.
SEO or search engine optimization helps your content be searchable on various search engines like Google, Bing, and Yahoo.
If your blog posts are long, in-depth, interesting, well-constructed, and well packed with SEO– then expect better results.
Here are some SEO strategies that you can use to reach your target number of traffic.
1. Do some keyword research
Keywords are essential for Google or other search engines to understand your post. They will try to read the keywords and determine what your content is all about and to which category it should fall.
If you want your content to be known by Google, do some keyword research and try to find keywords that are relevant to the topic you’re talking about.
One thing that you need to remember is being specific when it comes to your keywords because generic ones mean more competition.
For instance, if your focus is all about beauty products, don’t just say beauty products but rather specify what kind of beauty products are they. In that way, your chance of getting higher in rankings will increase.
Moreover, there are tons of tools out there that you can utilize to search effective keywords for your blog posts. You can try the Google Keyword Planner for starters.
2. Incorporare long specific keywords
As mentioned, you have to choose keywords that are long and specific because it can rank up easier and drive more traffic.
Although, one thing that you have to avoid is placing keywords anywhere that you sound forceful or keyword stuffing.
Don’t try to overwhelm your content with keywords that are not relevant to your topic. Try to input them as naturally as possible.
3. Break your post with subheadings
Subheadings are essential to break down topics and ideas. Well, besides it will make your writing easier, it’s much helpful for the readers.
Most of us are also busy with other things, and sometimes we don’t have time to read long blog posts. So, some people would just scan through the post to save time.
With subheadings, it will give easier access to the readers on the information laid on your content. It will help the audience scan through your post and get the information that they need.
4. Take time to share your content with influencers
Connecting with various influencers will help you grow your connections as well as the traffic. If you share your content with influencers, they can create backlinks for your content and drive organic traffic.
5. Optimizing your URL
URL should be brief and clear as it also contributes to your SEO. If your URL contains specific and focused keywords, Google will easily locate your blog post redirecting the readers.
6. Don’t Forget about Outer and Inner Linking
Outer and inner links are the simplest way to optimize your SEO. Outer linking is when you link photos, words, or something to another site to give them more information about it.
On the other hand, inner linking is linking from your own website. Both are working to build your SEO and improve your brand reach.
7. Utilize your blogs’ title tag
Title tags are the title of each result in the search engine results pages. So basically, title tags are different from the post title. It can be the benefit of your products, description, or your keywords.
8. Be mindful of your blogs meta description
The meta description is the one that describes what your blog offers clearly and concisely. Usually, you can find the meta description under the title tags that are both shown on the search results.
So, making sure that your meta description is perfectly crafted by adding some of the specific keywords you have.
9. Don’t forget to optimize keywords on the body of your content
If you have your keywords laid out perfectly on the body of your text, then you shouldn’t worry.
Although, overdoing it can actually make it worse. So, try to choose the right place to insert the keywords.
10. Utilize Keywords on the first hundred words
According to Brian Dean, your focused keyword should appear at the beginning of your content. It will help Google understand what your blog is trying to focus on.
11. Be mindful of the User intent
The intention of the user determines the effectiveness of a certain keyword. For instance, a potential customer tries to search for a keyword because she needs to buy a swimsuit for her beach vacation. Purchasing a product is her intent.
In that case, you have to know the intent of your audiences that leads them to search that keyword.
Three Types of User Intent
- Navigational Intent
When someone wants to go on a page or site that is called navigational intent.
- Informational Intent
This the most common intent as people keep on searching on the internet to gather some information.
- Transactional Intent
In the given example, the girl wants to buy a swimsuit, making it under this type of intent.
12. Make Social Buttons Visible and Easy to find
Social media shares are powerful marketing tactics to gain more traffic and reach on business sites. And making the social buttons accessible and visible is one way to utilize those tactics.
SEO is one of the essential tools that you should take note of, especially when you are writing content. It will give your site the chance to compete with billions of contents out there.
Remember that writing a long blog post is relevant, especially when you want to increase your rank on Google, but longer blogs are not enough without proper inputs of SEO.