Most of the businesses and brands nowadays are trying to focus on building their brands online using various platforms like social media.
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Why? Well, obviously, because half of the population of the world or almost 4. 57 billion people were active users of the Internet.
Imagine the 59 percent of the global population being active online, but your business doesn’t seem to cater most of them because you haven’t been taking advantage of the internet.
Maybe this is the right time for you to step up and make use of the internet to market your business.
Social media platforms are one of the powerful tools that you can optimize to grow your business.
There are lots of platforms, but if you’re just starting out, try to focus on one site at a time, like on Twitter.
Twitter is said to be one of the most popular sites in the world, which will be a good place to start.
It focuses more on public affairs and exposures that can be an effective avenue to drive traffic and sales.
Here are some Effective Twitter Marketing Tips that you can use:
1. Defining Your Goal
Jumping into something without a solid goal is like going into a war without a plan. And certainly, you don’t want to waste your time and effort on something that you aren’t sure why you’re doing it.
You need to know the sole purpose of putting your business on Twitter. By answering the mighty question of ‘why’, you’ll be able to have a clear path to follow on the run.
Some of the business goals that you can optimize are:
- Making quality sales
- Driving traffic to your website
- Building brand awareness
- Increasing engagement rate to your customer
- Increasing customers
When you are finally decided about your business goal, you might want to narrow it down to achievable goals. For instance, you can say that your goal is to “generate 10 sales every month” and the likes.
2. Create and Setting Up your Profile
Creating your profile on Twitter is very easy, but you don’t just make it without proper planning or thinking through about what your profile and username will look like.
Your Twitter profile will define your business in a nutshell as well as your username.
This will be the first step in building your brand, as well as building connections with your target audience. So, you have to give some time and attention when creating them.
Username can be the name of your brand, but you can also modify it with something that people would remember. A username that will define your business would be a perfect choice.
Although, you have to choose a unique username, as there are plenty of other businesses out there that are also optimizing Twitter.
Twitter bio is usually the short description that people see under your username. Your bio is visible to most search engines so that people can reach you on Twitter and even outside of the platform.
You have to think of your bio as the whole summary of who and what your business is all about, but at the same time, it should be engaging enough for potential customers to follow your brand.
What to Include When Writing Your Bio
Obviously, you have to include the name of your business on your bio.
Keep your business name consistent, especially when you’re utilizing other social media sites other than Twitter.
Include your website where you want to drive your customers. Website is a very important factor to include in your bio because if people want to know more about your business, they will know where to go. It’s a great way to lead your potential customers.
Location and Contact information
If you have a physical shop, you might want to include it. And most importantly, your business contact information, such as email addresses or telephone numbers where they can reach you for inquiries.
Images are one way to show off your brand on most social media sites, so don’t forget to use background images.
If your company has a slogan, it would be perfect to increase brand awareness.
Including one or two target-focused keywords would be helpful to increase your business reach.
Using a Hashtag
We shouldn’t forget that Twitter is also powered by hashtags, so try to include at least one or two powerful hashtags on your bio.
3. Optimize with Effective Content
Now that your business profile is out and running, the most important part of this journey is creating content that will gain you followers, engagement, and eventually generate sales.
Although Twitter is more challenging than other social sites because there are limits on the characters that you can input for every Tweet. You only have 280 characters per Tweet, so you have to make the most out of it.
Your tweets need to be clear, compact with valuable information, and it should be focused on your brand.
If your content couldn’t fit into 280 characters, one thing that you can do is to create a thread. A thread is usually a series of connected Tweets under one significant Tweet.
Moreover, don’t forget to use proper and relevant hashtags as they can help your Tweets reach a wider range of target audiences.
4. Keep your Twitter Post Unique and Engaging
Mostly, businesses use social media tools to post on their various accounts at the same time. For instance, they would post on Instagram what they have posted on Facebook and to other sites.
Well, it can be time-efficient, but making fresh content for your social media content would be a lot better.
Your followers will come back for more if you’re giving them fresh and unique content that they have not seen anywhere on the internet.
Try to include images and even clips that can grab people’s attention. Moreover, add information that will benefit them because usually, people come back if they are gaining something from your Tweets.
Twitter can be one of the challenging platforms to manage for businesses, but it can also be one of the most effective if you are able to use the right strategies and tools for this platform.
It may have limited characters for posting, but the marketing strategy that you can utilize on Twitter is limitless.
It just needs some time, effort, and focus to achieve your business goal.