For an e-commerce entrepreneur to have video success, he or she needs to find the best free editing software for videos. This will help to create stunning video content to help boost conversions and ROI for a store. The best free video editing software will make a brand look slick and professional. There’s no need to be a professional videographer to get great results as there is a high amount of video software available.
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Best Free Video Editing Software for Desktop:
This is a list of the best free editing software for desktop. Desktop editors have more editing power than mobile apps, so these are best for longer-form content for YouTube or a website. All of these are either entirely free or have a good free version, and range from basic to advanced.
Blender is the best free editing software and is available on Windows, Mac, and Linux. It is open source, so it is entirely free. While it was designed as a 3D animation suite, it comes with a very useful video editor and should be enough for most video needs. It allows users to perform basic actions such as video cuts and splicing and allows for more advanced tasks such as video masking. It is very flexible and caters to both beginners and advanced users.
Blender includes the following:
- Live preview, luma waveform, chroma vectorscope, and histogram displays
- Audio mixing, syncing, scrubbing, and waveform visualization
- Up to 32 slots for adding videos, images, audio, and effects
- Speed control, adjustment layers, transitions, keyframes, filters, and more
Pros: great for advanced users who are used to all the features.
Cons: because of the array of features it can be hard for beginners, and most of the tutorials are focused on 3D animation and modeling. There are limited resources for the video editor.
Best for: More advanced projects involving 3D animation.
Lightworks is another of the best free video editing software and is available for Windows, Mac, and Linux. It is packed with useful features, and the free version is enough for most users. The pro version costs $25/month.
The free version includes:
- High precision video trimming
- Multicam support
- Export to 720p for YouTube
- Wide range of video formats supported
Most features are included in the free version, but 4K video support for YouTube and Vimeo is only included in the paid version. Lightworks has many great video tuturials.
Pros: very powerful video editor with many advanced features.
Cons: 4K video support only in paid version, and may be too advanced for some users.
Best for: All around desktop video editing.
Available for Windows, Mac, and Linux, Shotcut is a fully open source program so users will get access to all features without paying anything. The editor supports a wide range of video formats and has a wide collection of tutorials. Some users find the interface a little quirky, however, as it was originally designed for Linux. It is still a great quality video editor.
Two striking features are 4K HD resolution support and timeline editing, which not many free editing programs support. It does not require importing videos into the editor, and this can be a time saver with larger video files.
Pros: Native timeline editing and 4K resolution support.
Cons: Quirky interface that is offputting to some users.
Best for: 4K, HD video projects.
4. VSDC Free Video Editor
Available only for Windows, the free version has a powerful set of features including color correction and audio editing. The Pro version, which includes image stabilization, voice over support, and visual waveform, costs $19.99. Without Pro, technical support is $9.99 for one month and $14.99 for a year.
Pros: relatively straightforward to learn with many powerful features.
Cons: technical support is not free, and the program is for windows only.
Best for: Windows based editing projects.
5. Machete Video Editor Lite
Also only available for Windows, this is one of the most simple editors and is great for quick and simple editing tasks. The free version does not allow for editing audio, and users can only entirely remove audio tracks. The free version only supports AVI and WMV files. Full version costs $19.95, and allows for more audio editing and file types.
Pros: simple to learn and use
Cons: Windows only; doesn’t support many file types; no audio editing.
Best for: simple video splicing.
Available for Windows, Mac, and Linux. This is
Pros: very simple to use; no technical documents.
Cons: Not as many features as other editors.
Best for: basic editing tasks.
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7. HitFilm Express
Available for both Mac and Windows. This is one of the more
Before downloading, Hitfilm asks users to share a status update on social media, which is a small price to pay for such advanced software. It includes a store in which to purchase add-ons. For most users, however, the free features are more than enough.
Features included are:
- Advanced cutting tools
- Keying for green screen effects
- Audio and video filters
- Compositing tools
- Layers and masking
- 3D video support
Pros: professional video editor without the price tag.
Cons: May take some time to learn the interface.
Best for: YouTuber Vlogs as YouTube uploading is built in.
8. DaVinci Resolve
Available for Windows, Mac, and Linux, this is one of the most advanced editors. It has many professional features, but its interfaces are intuitive. It allows for video slicing and trimming as well as mastering audio and correcting color. Users can add 2D and 3D titles to a video. For just trimming and uploading videos, DaVinci Resolve can be too extensive, but for more advanced projects the free version is great.
- Advanced trimming
- Multicam editing
- Color correction
- Audio mastering
Pros: intuitive interfaces and incredible color correction
Cons: wide array of features makes it a bit overwhelming, and not all tutorials are free.
Best for: more advanced projects with color correction.
Available for Windows, Mac, and Linux, this program is completely open source. It is similar in some ways to iMovie for Mac users as it has an easy drag and drop interface. It has more features than iMovie, however, including unlimited layers and audio mixing. The free editor has a good balance between advanced features and a simple interface and allows real-time previews when creating transitions between clips.
- Unlimited tracks/layers
- Clip resizing, scaling, trimming, snapping, rotation, and cutting video transitions with real-time previews
- Compositing, image overlays, watermarks
- Title templates, title creation, subtitles, 3D animated titles (and effects)
- Advanced timeline (including drag and drop scrolling, panning, zooming, and snapping
Pros: open source, unlimited layers
Cons: not many video tutorials
Best for: users just starting out with video editing
Available only on Mac, and comes already installed on Mac OS. It is very intuitive to use, featuring a drag and drop interface. It is a good place to learn the basics of video editing. Once users have learned these basics, they can move on to other more advanced softwares.
- Library of pre-made transitions
- Video trimming
- Audio editing
- Split screen
- 4K resolution support
Pros: easy to learn
Cons: may be a little limited for advanced users. Import and render times can be a little slow.
Best for: Mac users getting started with video editing
Best Free Video Editing Software for Mobile:
These apps are for users who like to capture and share videos from smartphones and edit videos on the go. There are many great video editing apps, but this list covers some of the best, most intuitive, and free software for mobile devices.
Available only on iOS. One of the most popular free editing apps for iPhone and iPad. It is easy to learn because of its simple interface, and users can edit and cut videos in a few taps. There is a large library of transitions and sounds.
Pros: simple and very easy to use.
Cons: only available for iOS.
Best for: editing videos quickly in a timecrunch.
Available for iOS and Android, this is another free app. It is similar to Splice, but takes a little editing power away from users. Includes auto trim and edit features that speed up the editing process. It is still possible to manually edit clips for more control. Quik automatically searches videos to find great moments and can even add transitions. For fast edits, this is a great app.
Pros: auto editing features
Cons: some users may want more editing control.
Best for: quick, individual video edits
13. Adobe Premiere Clip
Available for iOs and Android, this is a very popular app. It links into Adobe’s Premiere Pro product, but works just as well as a standalone app. Music can be added from the app or the user’s own library, as well as transitions, color autocorrected, and the video is ready to share.
There are two modes, Freeform and Automatic, from which users can chose to retain editing control or let Adobe pick transitions and trim clips automatically. This app syncs beautifully with other Adobe staples like Lightroom.
Pros: simple to use. Adobe Creative Cloud support
Cons: lacks a few basic functions such as the ability to rotate clips.
Best for: basic mobile video editing
Available for iOS and Android. A simple app enabling users to capture videos horizontally no matter the position of the phone. All footage is captured horizontally.
Pros: very simple to use, never waste vertical content
Cons: Android version not as advanced as the iOS version. Some in-app purchases may be necessary depending on the needs of the user.
Best for: always capturing film horizontally.
Best Free Video Editing Aps for Instagram:
It is important for ecommerce store owners to make their brands look professional, so taking Instagram stories to the next level with video editing apps is a great way to go. All of the above apps work well for Instagram, but these have been designed specifically with Instagram in mind.
Available for iOS, Magisto is an award-winning AI video editor. Users can add photos, video, music and anything else, and the app will automatically edit and create a video. It uses a smart video editor to deliver a professional looking video that are great for quick Instagram posts which look like they have been edited for hours.
Pros: AI results are truly impressive.
Cons: users sacrifice some editing control for speed.
Best for: quick, professional looking video edits
Available for iOS and Android, Boomerang is an app created by Instagram that makes photos more engaging by shooting up to 10 photos which are turned into a mini video. Boomerangs can be posted straight from the app.
Pros: very easy to use and share content.
Cons: a one-feature app
Best for: turning photos into engaging content.
17. Anchor Video Maker
Available for iOS and Android, this is great for making audio content much more engaging by automatically transcribing audio files or podcasts into Instagram friendly videos.
Pros: make audio files shareable.
Cons: automatic transcription still needs proofreading.
Best for: turning audio files into social shares.
Available for iOS only and created by Instagram, this is great for timelapse videos. It condenses long videos into a short video to create intense videos for followers. The app removes the need for tripods due to its stabilization technology. These are great for showing how a product is made, and videos can be shared straight to Instagram.
Pros: stabilization technology means no need for a tripod.
Cons: iOS only, may take a few attempts to get great results.
Best for: shooting timelapses
19. Apple Clips
Available for iOS only, this app covers most editing needs for Instagram by stitching clips together and editing timelines. Some great features are the ability to edit backgrounds, give content a comic book feel, Live Titles (record a video and Apple Clips automatically adds captions from voice).
Pros: quick and easy to use, Live Titles feature
Cons: iOS only
Best for: iOS users looking for quick, interactive Istagram friendly editing software.
Available for iOS and Android, this is a video editing app without watermarks or paid subscription. Allows users to add music, transitions, themes, text, titles, and trim video clips. A desktop version starts at $44.99/year, but the free mobile app is great.
Pros: great for basic mobile video editing
Cons: not quite as good as the desktop version
Best for: adding text, themes, and overlays to customize videos.
All of these video editing software can be used to create stunning videos which boots ROI and maximie ad spend by creating product videos and ads to present a brand in a visually appealing way. All of these apps and programs can take Instagram and YouTube videos to the next level to achieve professional results.