For an e-commerce entrepreneur to have video success, he or she needs to find the best free editing software for videos. This will help to create stunning video content to help boost conversions and ROI for a store. The best free video editing software will make a brand look slick and professional. There’s no need to be a professional videographer to get great results as there is a high amount of video software available.




*Result is not typical nor guaranteed.*

This article complies the best free video editing software, focusing on the most versatile software. Each user has different needs, but this guide gives an overview of what to expect and how to get the best out of each software. It is divided into best free video editing software for desktop, mobile video editing apps, and video editors for Instagram.

Best Free Video Editing Software for Desktop:

This is a list of the best free editing software for desktop. Desktop editors have more editing power than mobile apps, so these are best for longer-form content for YouTube or a website. All of these are either entirely free or have a good free version, and range from basic to advanced.

1. Blender

Blender is the best free editing software and is available on Windows, Mac, and Linux. It is open source, so it is entirely free. While it was designed as a 3D animation suite, it comes with a very useful video editor and should be enough for most video needs. It allows users to perform basic actions such as video cuts and splicing and allows for more advanced tasks such as video masking. It is very flexible and caters to both beginners and advanced users.

Blender includes the following:

  • Live preview, luma waveform, chroma vectorscope, and histogram displays
  • Audio mixing, syncing, scrubbing, and waveform visualization
  • Up to 32 slots for adding videos, images, audio, and effects
  • Speed control, adjustment layers, transitions, keyframes, filters, and more

Pros: great for advanced users who are used to all the features.

Cons: because of the array of features it can be hard for beginners, and most of the tutorials are focused on 3D animation and modeling. There are limited resources for the video editor.

Best for: More advanced projects involving 3D animation.

2. Lightworks

Lightworks is another of the best free video editing software and is available for Windows, Mac, and Linux. It is packed with useful features, and the free version is enough for most users. The pro version costs $25/month.

The free version includes:

  • High precision video trimming
  • Multicam support
  • Export to 720p for YouTube
  • Wide range of video formats supported

Most features are included in the free version, but 4K video support for YouTube and Vimeo is only included in the paid version. Lightworks has many great video tuturials.

Pros: very powerful video editor with many advanced features.

Cons: 4K video support only in paid version, and may be too advanced for some users.

Best for: All around desktop video editing.

3. Shotcut

Available for Windows, Mac, and Linux, Shotcut is a fully open source program so users will get access to all features without paying anything. The editor supports a wide range of video formats and has a wide collection of tutorials. Some users find the interface a little quirky, however, as it was originally designed for Linux. It is still a great quality video editor.

Two striking features are 4K HD resolution support and timeline editing, which not many free editing programs support. It does not require importing videos into the editor, and this can be a time saver with larger video files.

Pros: Native timeline editing and 4K resolution support.

Cons: Quirky interface that is offputting to some users.

Best for: 4K, HD video projects.

4. VSDC Free Video Editor

Available only for Windows, the free version has a powerful set of features including color correction and audio editing. The Pro version, which includes image stabilization, voice over support, and visual waveform, costs $19.99. Without Pro, technical support is $9.99 for one month and $14.99 for a year.

Pros: relatively straightforward to learn with many powerful features.

Cons: technical support is not free, and the program is for windows only.

Best for: Windows based editing projects.

5. Machete Video Editor Lite

Also only available for Windows, this is one of the most simple editors and is great for quick and simple editing tasks. The free version does not allow for editing audio, and users can only entirely remove audio tracks. The free version only supports AVI and WMV files. Full version costs $19.95, and allows for more audio editing and file types.

Pros: simple to learn and use

Cons: Windows only; doesn’t support many file types; no audio editing.

Best for: simple video splicing.

6. Avidemux

Available for Windows, Mac, and Linux. This is a great software for beginners since the interface is very simple to use and can help to perform basic tasks including simple cutting, encoding, and filtering. This a good place to start for users who are new to video editing.

Pros: very simple to use; no technical documents.

Cons: Not as many features as other editors.

Best for: basic editing tasks.

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7. HitFilm Express

Available for both Mac and Windows. This is one of the more professional  editors and contains features expected from a basic editor (splicing, trimming, audio editing) and many more. It may be advanced for some users, but it’s one of the best programs. The free package contains over 180 special effects. Tutorials are interactive and engaging.

Before downloading, Hitfilm asks users to share a status update on social media, which is a small price to pay for such advanced software. It includes a store in which to purchase add-ons. For most users, however, the free features are more than enough.

Features included are:

  • Advanced cutting tools
  • Keying for green screen effects
  • Audio and video filters
  • Compositing tools
  • Layers and masking
  • 3D video support

Pros: professional video editor without the price tag.

Cons: May take some time to learn the interface.

Best for: YouTuber Vlogs as YouTube uploading is built in.

8. DaVinci Resolve

Available for Windows, Mac, and Linux, this is one of the most advanced editors. It has many professional features, but its interfaces are intuitive. It allows for video slicing and trimming as well as mastering audio and correcting color. Users can add 2D and 3D titles to a video. For just trimming and uploading videos, DaVinci Resolve can be too extensive, but for more advanced projects the free version is great.

Features included:

  • Advanced trimming
  • Multicam editing
  • Color correction
  • Audio mastering

Pros: intuitive interfaces and incredible color correction

Cons: wide array of features makes it a bit overwhelming, and not all tutorials are free.

Best for: more advanced projects with color correction.

9. Openshot

Available for Windows, Mac, and Linux, this program is completely open source. It is similar in some ways to iMovie for Mac users as it has an easy drag and drop interface. It has more features than iMovie, however, including unlimited layers and audio mixing. The free editor has a good balance between advanced features and a simple interface and allows real-time previews when creating transitions between clips.

Features include:

  • Unlimited tracks/layers
  • Clip resizing, scaling, trimming, snapping, rotation, and cutting video transitions with real-time previews
  • Compositing, image overlays, watermarks
  • Title templates, title creation, subtitles, 3D animated titles (and effects)
  • Advanced timeline (including drag and drop scrolling, panning, zooming, and snapping

Pros: open source, unlimited layers

Cons: not many video tutorials

Best for: users just starting out with video editing

10. iMovie

Available only on Mac, and comes already installed on Mac OS. It is very intuitive to use, featuring a drag and drop interface. It is a good place to learn the basics of video editing. Once users have learned these basics, they can move on to other more advanced softwares.

Features include:

  • Library of pre-made transitions
  • Video trimming
  • Audio editing
  • Split screen
  • 4K resolution support

Pros: easy to learn

Cons: may be a little limited for advanced users. Import and render times can be a little slow.

Best for: Mac users getting started with video editing

Best Free Video Editing Software for Mobile:

These apps are for users who like to capture and share videos from smartphones and edit videos on the go. There are many great video editing apps, but this list covers some of the best, most intuitive, and free software for mobile devices.

11. Splice

Available only on iOS. One of the most popular free editing apps for iPhone and iPad. It is easy to learn because of its simple interface, and users can edit and cut videos in a few taps. There is a large library of transitions and sounds.

Pros: simple and very easy to use.

Cons: only available for iOS.

Best for: editing videos quickly in a timecrunch.

12. Quik

Available for iOS and Android, this is another free app. It is similar to Splice, but takes a little editing power away from users. Includes auto trim and edit features that speed up the editing process. It is still possible to manually edit clips for more control. Quik automatically searches videos to find great moments and can even add transitions. For fast edits, this is a great app.

Pros: auto editing features

Cons: some users may want more editing control.

Best for: quick, individual video edits

13. Adobe Premiere Clip

Available for iOs and Android, this is a very popular app. It links into Adobe’s Premiere Pro product, but works just as well as a standalone app. Music can be added from the app or the user’s own library, as well as transitions, color autocorrected, and the video is ready to share.

There are two modes, Freeform and Automatic, from which users can chose to retain editing control or let Adobe pick transitions and trim clips automatically. This app syncs beautifully with other Adobe staples like Lightroom.

Pros: simple to use. Adobe Creative Cloud support

Cons: lacks a few basic functions such as the ability to rotate clips.

Best for: basic mobile video editing

14. Horizon

Available for iOS and Android. A simple app enabling users to capture videos horizontally no matter the position of the phone. All footage is captured horizontally.

Pros: very simple to use, never waste vertical content

Cons: Android version not as advanced as the iOS version. Some in-app purchases may be necessary depending on the needs of the user.

Best for: always capturing film horizontally.

Best Free Video Editing Aps for Instagram:

It is important for ecommerce store owners to make their brands look professional, so taking Instagram stories to the next level with video editing apps is a great way to go. All of the above apps work well for Instagram, but these have been designed specifically with Instagram in mind.

15. Magisto

Available for iOS, Magisto is an award-winning AI video editor. Users can add photos, video, music and anything else, and the app will automatically edit and create a video. It uses a smart video editor to deliver a professional looking video that are great for quick Instagram posts which look like they have been edited for hours.

Pros: AI results are truly impressive.

Cons: users sacrifice some editing control for speed.

Best for: quick, professional looking video edits

16. Boomerang

Available for iOS and Android, Boomerang is an app created by Instagram that makes photos more engaging by shooting up to 10 photos which are turned into a mini video. Boomerangs can be posted straight from the app.

Pros: very easy to use and share content.

Cons: a one-feature app

Best for: turning photos into engaging content.

17. Anchor Video Maker

Available for iOS and Android, this is great for making audio content much more engaging by automatically transcribing audio files or podcasts into Instagram friendly videos.

Pros: make audio files shareable.

Cons: automatic transcription still needs proofreading.

Best for: turning audio files into social shares.

18. Hyperlapse

Available for iOS only and created by Instagram, this is great for timelapse videos. It condenses long videos into a short video to create intense videos for followers. The app removes the need for tripods due to its stabilization technology. These are great for showing how a product is made, and videos can be shared straight to Instagram.

Pros: stabilization technology means no need for a tripod.

Cons: iOS only, may take a few attempts to get great results.

Best for: shooting timelapses

19. Apple Clips

Available for iOS only, this app covers most editing needs for Instagram by stitching clips together and editing timelines. Some great features are the ability to edit backgrounds, give content a comic book feel, Live Titles (record a video and Apple Clips automatically adds captions from voice).

Pros: quick and easy to use, Live Titles feature

Cons: iOS only

Best for: iOS users looking for quick, interactive Istagram friendly editing software.

20. Filmorago

Available for iOS and Android, this is a video editing app without watermarks or paid subscription. Allows users to add music, transitions, themes, text, titles, and trim video clips. A desktop version starts at $44.99/year, but the free mobile app is great.

Pros: great for basic mobile video editing

Cons: not quite as good as the desktop version

Best for: adding text, themes, and overlays to customize videos.


All of these video editing software can be used to create stunning videos which boots ROI and maximie ad spend by creating product videos and ads to present a brand in a visually appealing way. All of these apps and programs can take Instagram and YouTube videos to the next level to achieve professional results.