It is hard to tell when someone asks “How much can you earn having an online business?”Why is this question difficult to answer? Simply because there is no fixed amount of earnings or how much money will you make having an online shop or store. There is no limit when it comes to online business.
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This article will help you how to start making sales with your online store plus some free tools that you can use to be able to manage your finances.
For an online shop to be profitable, it is a must to drive traffic to your site. When your site has a high volume of traffic indicates that more potential customers are visiting your store. When your selling valuable products at affordable prices, in a matter of time your store can likely generate traffic and profit.
There is no guarantee in generating traffic. Take a chance of the marketing channels that can bring your site more traffic. Determine the marketing channels that is best for your business and the amount of traffic you need to achieve your goals.
How Much Traffic You Need?
The amount of traffic greatly depends on the amount of money that you want to earn. There are tools available to calculate traffic like Oberlo’s Traffic Calculator. Place the amount of money that you want to earn for a specific number of days. The traffic calculators will break down the number of visitors you need to attain the amount of money that you want to earn.
The fastest way of getting traffic to your site is through marketing campaigns. There are marketing channels that you can use to draw possible customers. Each marketing channels has different benefits and requires an investment on your part. Examples of marketing channels that you can choose:
PPC Marketing Campaign
PPC marketing or pay-per-click marketing is a model of internet marketing wherein advertisers pay every time their ads are clicked. It is a way of buying visits to your site, also known as inorganic traffic. The most common form of PPC is through search engine advertising. Those ads that you can see when you search Google is the PPC. It is a green “Ad “ logo or on Facebook it is called a sponsored Ad on the top portion.
Most successful e-commerce stores and online business shops have a PPC marketing campaign that boosts their sales. It is a marketing strategy the can surely generate traffic, promote your brand and increase sales. Currently, there are three main platforms where you can use PPC marketing:
Google, Bing, and Facebook. Search engines mentioned can give you the data on the number of people searching for what you are posting. Facebook on the other hand, able to obtain the demographic data of your audience such as the location, gender, age, and interest.
Email marketing is another important channel. Research shows that for every $1 spent a return of $32 gain through email marketing, which is more higher than the pay-per-click. A strong email campaign can turn into a profitable sales channel as well as adding more traffic to the site.
One of a good example of a campaign is giving free, informative content, discount coupons, giveaways, and others. You can also provide free opportunities to preview new products or giving coupon codes for those who can refer a friend. Others use sales discounts for signing up to their page which serves as an email list. Valuing your subscribers is vital, by sending weekly mail.
Social Media Marketing
Another awesome channel to promote your business and generate traffic without spending moneyis sharing new contents that can benefit your audience. Writing blogs, positive reviews, updates and news on social media platforms can grow followers who will also share your contents.
Social media can also serve as a means of communication or tool for customer service and marketing. There are companies that provides these kind of services where you can forward new products to your followers.
Search Engine Marketing
Search engine optimization or SEO is necessary for any company. It is a means to increase traffic to your site without spending a lot of money on advertising. In SEO, optimizing your site so that search engines can recognize your website and rank you on the search results. The higher your page rank, the better.
An optimized website has more chances of gaining organic traffic. In search engine optimization the use of keywords is important because keywords are the key for your website to be found on search engines. It is advisable that when creating a website, you have to optimize your site as soon as possible, this is what we call on-page SEO. As the website grows off-page SEO must be done to build links, in here link building comes in.
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Marketing Channels That Are Low in Cost:
If you don’t have enough budget for your marketing strategies, take advantage of using low-cost marketing channels. Although it takes longer to see the results compared to PPC but if done effectively can draw enough traffic to your website.
- Content marketing is considered a low-cost marketing strategy especially if you are making your own contents. Create a blog and mini-blogs where you can post your content and place live links that go directly to your website.
- Social media can be excellent low-cost marketing where you can alert your audience for product launching, flash sales, discounts and announcements related to your store or product.
- Reddit is a discussion platform where you can get traffic. There are “Subreddits” on specific niches where you can communicate with other users that are interested in your products.
Your contents on your blogs can be directly shared on Reddit but make sure it is relevant to what is being discussed. In here you can gain high potential customers and increase your brand awareness.
Generating traffic plays a very important role in the success of your business. A website with valuable products without traffic is useless. Remember, there are billions of websites and you really need to make an extra effort for your website to show on Google. It is finding a needle on a haystack when it comes to search engines, but if your website is fully optimized using well researched keywords, you can rank well on Google.
Aside from search engines, take consideration of building an online presence on social media platforms. Social media can bring good traffic to your website. Learn more about generating traffic for knowledge Power!