Nowadays, skipping social media marketing for your business is a bad idea, because as we are all aware, most people are slowly turning active online. 

Moreover, just to enlighten you, over half of the population in the world are active online, which means you’re missing half of the world to reach.




Are you still doubting to include social media marketing in your campaigns? 

Well, if not, one of the social media platforms that you can optimize is Instagram.

Why Instagram? Because it provides tools that you can use to maximize the engagement and reach of your brand. 

Moreover, Instagram has been one of the social media platform favorites of most business owners because of its high volume of users. 

Did you know that every day, 200 million users are visiting at least one business profile? And 90% of these Instagram profiles follow at least one brand? Well, that’s the reality of Instagram, which you should take advantage of now. 

And one of the best ways to do that is to optimize the organic Instagram marketing strategy. Which does not only focus on posting content but also utilizing the powerful tools and features of Instagram

Benefits of Posting Organic Content on Instagram

Boost Brand Awareness

Monthly, there are over 1 billion active users on Instagram, and more than half of them check the platform once a day. So, posting organic content here has a greater chance of reaching a wider audience. 

Increase Engagement Rate

Undoubtedly, Facebook is much more popular when it comes to the number of users, but organic posts perform well on Instagram. Usually, Facebook posts get 23% less engagement than organic posts on Instagram. 

So, it is safe to say that posting organic content on Instagram can get your business high engagement rate than on Facebook. Although it will still depend on how you market your brand on each platform. 

Tips to Boost Your Organic Instagram Marketing Engagement

The main goals of organic Instagram marketing are to increase your brand exposure, boost target reach, and improve engagement rate. And the best way to achieve these goals is to create high-quality interesting organic content.

How would you do that? Here are some of the effective strategies that you can use to create engaging content. 

Know the Type of Post to Optimize

There are plenty of post types that you can utilize on Instagram, but certainly, there are those that are more effective. 

Although sometimes it will depend on your brand and products since the goal here is for your target audience to engage, here are some examples of post types that you can try. 

  • Behind-the-scenes posts

Transparency is one great way to gain someone’s trust. Likewise, with posting organic content on Instagram, you need to let people see through your brand– the inside of it. 

Somehow people feel connected to you when you open up to them, so bringing the inside of your brand through behind-the-scenes posts can do the trick. 

Well, you don’t have to show them the paperwork that you are stressing with, maybe some sort of an inside-look to your office or an introduction of your employees or show them how you make your products.  

  • Giveaways and Contests

Who doesn’t love giveaways, right? People want to always win something, so encourage engagements by posting giveaway posts. But be sure to incorporate particular rules that require them to either hit like, leave a comment or tag some friends to enter the giveaway. 

Moreover, holding a contest on Instagram is quite popular too. Although you might need to invest your time, money, and effort in this one, surely the result can be astonishing. 

  • User-Generated content posts 

UGC or User-Generated content are posts made by your followers with your products. This factor is important, especially as a form of social proof that you’re products are effective. 

You can encourage this type of posts by asking previous satisfied customers to either post an image or video of them while using your products. 

  • Collab with Influencers

Influencers can help your brand to be exposed to a much wider target audience. Mostly, users got interested in a particular product if the influencer that they are following promotes it. 

So, a collaboration with Influencers that have the same niche as your business is a great move to reach your business goals. 

Never Forget to Tag your Products

Recently, Instagram updated its platform with a new shopping feature wherein users can tag their products. When you tag your products, users will be able to see the “view product” options. And when they toggle this particular button, they will see more about your products, such as their names, prices, and descriptions. 

Tagging your products will make it convenient for potential buyers to access the information about your products, without leaving Instagram. 

Moreover, you can use in-app tools like Instagram Insights to monitor the performance of your shoppable posts. It will help you develop unique strategies to generate more sales. 

Construct Engaging Captions

Instagram is not just all about creating photos and videos because it is also about interesting captions. What is a photo without a context, right? The context is essential to help your audience understand the message you’re trying to convey in your image or video. 

To engage your audience with captions, try including call-to-action words, or tell an inspiring story that will trigger their emotion. People are emotional beings, and they rely more on what they feel, so make your captions emotion-triggering. 

Hashtags are Powerful for Organic Instagram Marketing

Most social media sites, including Instagram, are powered by hashtags. They are like SEO keywords that will help your posts increase their visibility. 

Including hashtags on your organic Instagram posts can make your brand’s exposure skyrocket. Although you have to remember to include only relevant hashtags on your posts because stuffing it with hashtags won’t do any good to your posts and brand. 

Schedule Your Posts

Posting your organic content at the right time would be an advantage for your brand. However, what is the right time to post on Instagram? 

Well, the right time is when most of your target audiences are active. You can use Instagram’s most useful tool, Instagram Insights, to track your audience analytics. The report will include the days and times when your audiences are online. 

Then, after knowing the right timing for posting organic Instagram content, use third-party tools that will help you with the scheduling of your posts.


Instagram is continuously adapting to most businesses today, so keeping up with its new features would be great to grow your business. 

Organic Instagram marketing is just one of the many strategies that you can utilize to optimize your business on this platform. Try to mix and match these strategies, and soon enough, you’ll find the perfect strategy for you.