Using Facebook for business seems to be the new normal for most business owners because of its powerful marketing tools. Starting with its major tool of course– Facebook Analytics, which helps every business leverage the platform to get the result that they want.
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If you are planning to run your business on this popular social media site, learning about the tools that you can use for your campaign is essential. And one of the best ways to market your products is optimizing your Facebook Business Page with the help of Facebook Analytics.
What is Facebook Analytics?
Once you are done making your Facebook page, it does not just end with posting content. You also need to track the progress of your Facebook marketing campaign.
You may want to know how your posts are doing or if you are in the right direction to achieve your business goals. Hence, that’s when Facebook Page Insights play its role.
Facebook Analytics or Facebook Page Insights provides you the valuable data, reports, and analytics that you need to track your result. This tool is important as well for you to understand how your content is performing in terms of engagements and other factors.
Moreover, understanding and tracking down your Facebook posts’ performance is an edge for you to keep up with the Facebook algorithm.
However, you also need to understand how Facebook Analytics actually works before you start optimizing it. So, here is a summary of how you can use Facebook Page Insight.
Overview of Using Facebook Analytics
Once you access the tool on the top menu of your Facebook page. You’ll be redirected to its ‘Overview’ section, where you can see the overall analytics of your Facebook page.
You can find three sections under the Overview: Page Summary, 5 Most Recent Posts, Pages to Watch.
Page Summary – This is where you see metrics and graphs of various categories such as:
- Action on page – shows how many clicks you got from CTA and contact info button
- Page Views – shows the number of views you got on your Facebook Page
- Page previews – shows how many people previewed your page
- Page likes – shows how many new people like your page
- Post reach – shows how many people saw your posts
- Story reach – how many people saw your story
- Recommendations – how many people recommended your page
- Post engagements – shows the total number of engagements, including likes, comments, shares, and others.
- Responsiveness – shows the evaluation of you Responsiveness to messages
- Videos – shows how many views you got on your videos
- Page Followers – new followers
- Orders – shows how much your earnings and the orders you got
5 Most Recent Post – you can access here the data about the reach and engagement you got on your five latest posts.
Pages to Watch – you add here the pages of your competitors to compare results and learn from them.
Posts section is where you can access valuable data and information of your every post and the activities on your Page. This is the place where you can review the performance of your posts that you have published on your Page.
Moreover, you can access here most information about your fans, like the time when they are most actively engaging in your post. By learning these data, you will actually have the idea of the perfect timing for you to post.
Now that you have learned about the valuable insights that you can get using Facebook Insights, you must also learn how to optimize the data that you’ve got.
Optimizing Facebook Analytics
Know the Right Target Audience
Upon using Facebook Insights, you’ll get an overview of who are the people that engage with your Page more often. Who among them are visiting your site often, clicking the CTA button or your website link.
These data will give you the chance to know the right target audience that you will need to focus on. And if you know who you are targeting, you’ll be able to adjust your Facebook content strategy and get better results.
Moreover, you can use the other tool called Facebook Audience insight, which is solely dedicated to analytics about your Page Audience.
Adapt What is Useful
The good thing about tracking the progress of your posts is you’ll know which post is performing well and which is not. You can use that insight to create more content that will appeal to your audience based on the data you’ve got.
Study the posts that have more engagement and reach, then try to recreate that kind of post. While the posts that performed less will help you know what you did wrong. Use that to avoid doing it again and learn how to improve it.
Schedule Your Posts at the Perfect Time
Posting at the right and perfect time is one of the crucial factors that most marketers are concerned about. Why? Because knowing the right time to post is the best way to boost engagement.
Use Facebook Analytics to gather information such as the time when most of your fans are online. Then, schedule your posts depending on the metrics that you have gathered.
Optimize Your Page for Your Preferred Action
What action do you want your audience to take? Do you want them to visit your website, click product links, or interact with your posts? Ask these questions based on your Facebook marketing goals. And once you get the answer to that, you need to optimize it on your Facebook page.
Check Your Progress Regularly
The analytics of your Facebook page will constantly change, so you need to check on it regularly. How would you know whether it is progressing or regressing if you’ll not have consistency on checking your progress, right?
Keeping track of the development of your Facebook Page will help you develop just the right content for your target audience. And, it’s the best way to match Facebook Algorithm, and grow your business.
Facebook Analytics is just the right tool for you to get the data and information that you need to optimize your Page. However, using just the right tool will not suffice because you also need to have solid Facebook marketing strategies to succeed.