The global demand for T-shirts is rising, making them a must-have item in everyone's wardrobe. Unsurprisingly, the custom T-shirt printing industry is expected to surpass 10 billion USD by 2025. As a savvy entrepreneur, you can capitalize on this trend by starting your own T-shirt business. Online T-shirt businesses are a popular choice for e-commerce entrepreneurs, whether you're a beginner or an expert. They are inexpensive to source, appeal to a broad audience, and easily customize.

Remember that the online T-shirt business is highly competitive, and to succeed, your store needs to stand out. To achieve this, you must source top-quality products, have original T-shirt designs, and master the art of branding. If this is your first foray into e-commerce, this may seem intimidating but don't worry; we're here to help.

Let's dive into how to start a successful online T-shirt business.

How to Begin Your Online T-Shirt Business Successfully

Are you considering starting your e-commerce journey by launching an online T-shirt business? You may have already discovered that setting up your store is relatively inexpensive and straightforward. We've previously provided a guide on how e-commerce entrepreneurs can launch their online stores in under 30 minutes using Shopify.

Starting an online T-shirt business on Shopify is a breeze. You'll receive ongoing assistance from Shopify, from creating your store to selling T-shirts online. This makes it the perfect solution for e-commerce entrepreneurs.

Can You Make a Profit from an Online T-Shirt Business?

As mentioned, T-shirts are universally popular regardless of age, gender, etc., making a T-shirt business a potentially lucrative venture with quick returns. If you plan your business model correctly, the startup costs can be kept low. Bootstrapping your T-shirt business is an excellent starting point to get it off the ground. You can either opt for dropshipping or start a print-on-demand business.

If you want to learn everything there is to know about launching a profitable print-on-demand business, we recommend watching this webinar. Additionally, check out this Wholesale Ted collaboration to understand the differences between dropshipping and print-on-demand models. This article will focus on dropshipping as it's easier to implement for a T-shirt business.

Guide to Launching Your Online T-Shirt Business

Here are several actionable steps that you can take to begin your online T-shirt business now:

1. Discovering Your Niche for an Online T-Shirt Business

For e-commerce entrepreneurs seeking to launch a thriving online T-shirt business, identifying a niche for your store can be beneficial. By creating a truly unique T-shirt store, either in terms of product offerings or brand image, your chances of success will significantly increase.

If you decide to create a niche store, take your time and conduct thorough research. Look through other online stores you admire, and use them to brainstorm T-shirt ideas for your business. Jot down anything that impresses you, and then consider how to improve your online T-shirt business. You can target any niche that interests you ultimately. If you believe there's an untapped market, seize the opportunity. Standing out is easier when there is little competition, and it'll also be more cost-effective.

2. Creating Custom T-Shirt Designs

To launch a successful online T-shirt business, the design of your T-shirts is paramount. Having great designs gives you a head start and is the foundation for your store's success. Marketing your products becomes much easier when high quality, so focus on nailing this aspect. Get creative and think outside the box by experimenting with various T-shirt design ideas that align with your brand. Determine which ones resonate the most with your audience. You can find many design websites if you want to create your own T-shirt designs. We explore some of these options in our article on T-shirt templates for your online store.

If you lack the confidence to design top-notch products for your online T-shirt business, consider seeking assistance from others. You can contact local designers for services or use online freelance platforms such as Upwork and Fiverr. These platforms provide an opportunity to work with freelance designers and source high-quality design work at a reasonable cost. There are various ways to find excellent design work without breaking the bank.

3. Validating Your T-Shirt Designs

After developing a few solid design ideas for your online T-shirt business, validating them with others is crucial. While you may believe your designs are print-ready, others can point out key improvements that can benefit your products in the long run. It's vital to receive unbiased feedback for your designs. One way to achieve this is by posting your plans on forums, but ensure to watermark them to prevent theft. Alternatively, you can contact local consultants for professional and impartial opinions.

Online discussion platforms like Reddit can also be valuable when gauging the success of your T-shirt designs. Creating T-shirt mockups and posting them on relevant subreddits will give you honest feedback from people interested in your products. Positive reactions from your post can lead to potential customers you can reach out to when launching your products.

4. Sourcing Your Products

After validating your designs for your online T-shirt business, you must consider where to source your T-shirts. It's better to source high-quality T-shirts for your store's inventory to provide a superior customer experience that can compete with your rivals.

Sourcing the highest quality products that your business can afford is a great way to stand out from your competitors. If your T-shirts shrink or rip after a couple of wears, it can tarnish your e-commerce store's reputation. This can significantly reduce the chances of those customers purchasing from your store again, which is something you want to avoid. However, if your online T-shirt business has a stock of high-quality products built to last, it can earn a fantastic reputation that will aid in the growth of your business.

5. Printing Your Designs

High-quality prints on your products are crucial for a thriving online T-shirt business. If your designs crack or fade after a few washes, they can leave a wrong impression on your customers.

There are several options available to print your designs. You can contact local printing businesses that allow you to check the quality of your prints before shipping them to customers. However, this can be expensive as your e-commerce business expands and the demand for more prints increases.

To keep costs low, consider ordering shirts in bulk. You might be surprised how much you can save by increasing an order from 10 to 20 pieces. You might end up with more chips than you intended to purchase for just a few dollars more than your original budget.

6. Determining Your Pricing Strategy

Determining the right price point is crucial when starting a t-shirt business. You need to consider both the purchase price of your products and the cost of printing your designs. To achieve a 50% profit margin, you can multiply the overall cost by 2 to determine the unit price of each t-shirt.

For example, let's say you purchase 50 t-shirts for $300 and spend $500 to print a one-color design on them. In this case, your per-shirt cost would be $6 for the t-shirt plus $10 for printing, totaling $16 per unit. Ideally, you should sell each t-shirt for $32 (16 x 2). You may even be able to charge $5 to $10 more if you're offering a high-quality retail t-shirt made of soft and comfortable material, as customers are often willing to pay extra for superior fit and comfort.

7. Select Your Business Model

If local printing businesses are not feasible due to cost, drop shipping may be a viable solution. Dropshipping is a straightforward, cost-effective method that can be operated anywhere worldwide. Connecting an app like Modalyst to your Shopify store lets you import products, communicate with suppliers to print your T-shirt designs, and quickly begin dropshipping. For more information on executing these steps, please refer to our comprehensive guide on Shopify dropshipping.

8. Establish Your Online Presence

Market your products. Knowing your target audience is essential, as T-shirts can cater to a broad or specific group. Before launching your business, you should research your competitors and their marketing strategies, as this will help you determine where your audience is most active. Identifying the right platforms to promote your brand will help your products gain visibility and attract potential customers.

For instance, if your target market spends more time on social media platforms like Instagram and Snapchat, investing in influencer marketing and advertising could yield better results than optimizing your website for search engines. After mapping out your competitors and target audience, it is time to build your brand presence online and launch your T-shirt business.

To create high-quality T-shirts, you should understand the different printing options available. There are several methods to print designs on T-shirts and other clothing, and it's vital to consider them before setting up your online T-shirt store. The most common T-shirt printing options are screen printing, direct-to-garment printing, and heat transfer printing techniques. Understanding these methods will help you make informed decisions for your business.

Screen Printing

If you have designs with dark colors or high vibrancy, screen printing is an excellent option. The process involves using stencils or screens to apply layers of ink onto a T-shirt, with different stencils used for other colored inks. Screen printing is particularly suitable for bulk printing of five or fewer colors, as the setup process can be labor-intensive.

Heat Transfer

Heat transfer is a T-shirt printing method that involves transferring an image onto heat transfer paper, which is cut out and applied to a T-shirt. The heat transfer paper is heated to high temperatures, melting the image into the clothing fibers and making it a permanent part of the shirt without altering the top picture. Heat transfer is a fast and efficient way to produce color images on T-shirts.

Direct to Garment

Direct to Garment (DTG) printing is a technique that involves applying ink directly onto a T-shirt using an inkjet printer. This process uses specialized water-based ink, where T-shirt designs are downloaded to a computer and transferred to the physical T-shirt using a specialized printer. DTG printing is considered the most cost-effective option, requiring no setup cost. However, printing each T-shirt can take some time, making it a good option for small print orders.

Tips for Selling T-Shirts Online

Before beginning your own online dropshipping venture for T-shirts, keep these essential factors in mind:

1. Choose Your Target Audience

To thrive in the competitive T-shirt industry, it is vital to determine your niche before launching your online business. With a saturated market, defining your objectives is critical to success.

2. Creating Your T-Shirt Design

Ensuring that your T-shirt designs are high quality and free of trademarked content is essential to drop ship your products successfully. Utilize T-shirt design websites to create professional and visually appealing artwork for your T-shirts to attract potential customers.

3. Selecting a Reliable Dropshipping Supplier for Your T-Shirt Business

Ensuring that the T-shirts you drop ship meet quality standards is crucial. However, it can be challenging to identify which T-shirts are high quality when dropshipping. One way to test the quality of the products is by ordering samples from your suppliers. This will help you assess the T-shirts' design and material and ensure they meet your standards.

4. Establish Your Online Reputation with Reviews and Social Proof

Obtaining online reviews from customers is vital in selling T-shirts as it can help establish social proof within the niche. When purchasing online, customers want to ensure they receive value for their money, and feedback from other customers helps to reinforce their decision-making process.

5. How to Increase Awareness of Your Brand

Establishing brand awareness is crucial for the success of any new business. Effective branding can position your business as a trustworthy and authoritative entity in your industry, which can significantly impact your marketing efforts. Essentially, a brand represents your business's identity and communicates to your customers who you are and what you stand for.

The fundamental components of a brand include your visual identity and tone of voice. Your logo and website are often the first things potential customers encounter when searching for products or services, so these elements must make a positive and lasting impression. Similarly, your tone of voice and writing style can impact various aspects of your business, such as sales and customer engagement. When developing your brand's identity, consider how your customers perceive you and use this to guide your tone and style.

6. Strategies for Effective Outreach

Connecting with influencers can be a powerful strategy to expand your customer base and gain access to new markets. Thanks to the rise of micro-influencers and nano-influencers, it's now easier than ever to find influential individuals on popular platforms like Instagram and Snapchat. These smaller influencers may have only a few hundred followers, but they can significantly impact their audience.

Consider reaching out to a few micro-influencers or nano-influencers and offering them free T-shirts in exchange for them sharing images of themselves wearing your products. This simple act of social proof can boost your online T-shirt business and earn you bonus brand points. Influencer marketing can be a cost-effective way to promote your brand and connect with potential customers if you have a limited marketing budget.\

7. Leveraging Remarketing for Your Benefit

Remarketing can be a valuable tool for increasing your conversion rate, particularly if you've noticed many potential customers adding T-shirts to their cart but still need to complete their purchase. You can retarget these individuals on various websites or social media platforms using tools like Google Ads or Facebook Ads. You can offer them discounts and new offers or remind them of the items left in their cart.

According to a study by Criteo, retargeted visitors are 43% more likely to convert than those who are not shown retargeting campaigns. This demonstrates the significant impact remarketing can have on businesses in any niche, especially in the fast-moving T-shirt industry, where reminding customers of their abandoned carts can be crucial for success. By leveraging remarketing, you can increase your chances of converting potential customers into loyal ones.

Incorporating Dropshipping into Your Online T-Shirt Business

Dropshipping is a highly effective business model for entrepreneurs running online T-shirt businesses. With dropshipping, you can avoid needing to hold any inventory, eliminate the costs of renting storage space, and streamline your business operations. When customers place orders, your suppliers will ship the products directly to them from their warehouses, allowing you to manage your business from anywhere in the world.

One of the critical advantages of dropshipping is that you can leverage e-commerce platforms like AliExpress to source high-quality products at an affordable price point. On AliExpress, you can connect with a vast network of suppliers and collaborate with them to print your designs directly onto their T-shirts. This eliminates your need to purchase and store inventory and ensures that your customers receive their orders quickly and efficiently.

To facilitate this process, we recommend using DSers. This platform enables you to import products directly into your e-commerce store with just a few clicks and makes it easy to manage all your orders. The basic plan is free, so you can start dropshipping today and take your online T-shirt business to the next level.

Success Stories of Online T-Shirt Businesses

The dropshipping business model has catalyzed many e-commerce entrepreneurs' success, including Melvin Chee. At just 22 years old, Melvin began his e-commerce store as an experiment, and in only three months, he made over $100,000 in revenue.

Melvin discovered dropshipping through a Facebook group and knew he needed to find a niche to ensure his e-commerce store's success. He decided to focus on basic T-shirts with humorous slogans printed on them. Melvin transformed his experiment into a thriving e-commerce business by combining these products with his marketing efforts. If you want to learn more about Melvin's story, check out our in-depth article.

Frequently Asked Questions About Running an Online T-Shirt Business

Can You Make a Profit by Selling T-Shirts Online?

Yes, selling t-shirts online can be profitable. Typically, t-shirts sell with a 40% to 50% margin, allowing for a good profit margin by selling a high volume quickly. The average t-shirt seller can make $90,000 to $100,000 per year, meaning there is potential to earn approximately $45,000 to $50,000 in yearly profit. However, your initial earnings may not reach that level as it will depend on various factors, such as the niche you operate in, your marketing strategies, and how fast you can grow your business.

What Are the Best-Selling Types of T-Shirts?

The top-selling color among consumers for t-shirts is black, likely due to its versatility and ability to complement any graphic print. Black t-shirts are particularly effective at highlighting patterns with light text.


After reading this post, you'll have a clear understanding of how to begin an online T-shirt business and craft your own success story. Keep in mind that the T-shirt market is highly competitive, so it's essential to utilize the suggestions we've outlined to your advantage.

Readers Disclosure: Our content is supported by our reader, that means some of the link from this article and within this website are affiliate links. If you click any of these links, then we may earn a commission with no extra cost to you.

Article You Might Be Interested In:

How to Begin a Dropshipping Business (2023): A Beginner’s Guide to Dropshipping 101

How To Find Niche Products To Sell Online