Snapchat has fascinated the world with its wonderful storytelling features and cute filters in 2012. And after 8 years, it is still in the game with 229 million daily active users around the world. It is most popular among teens and youths but not so much for business owners. It seems that Snapchat for business is not given much attention than those other platforms such as TikTok, Twitter, Facebook, Instagram, and Pinterest.
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However, according to 2019 statistics, there is an increase in the usage of the app. This practically means that you will be missing out your potential customers on Snapchat if you’ll not optimize the app for your business now and in 2021.
Since most of the users of Snapchat are young people, it is perfect for brands that cater these millennials. Although there is no reason for any brand to try marketing their businesses on Snapchat. However, it is quite risky for those brands with products that fit the demographics of older people than Gen Z.
As per numbers are concerned, more than 60% of smartphone users in the US with the age bracket of 13-34 years old are using Snapchat. And there are still 12% of the users that fall under the age of 35-54 years old, which means that Snapchat marketing is still worth trying.
What are the benefits of Snapchat Marketing for Business?
Competition is Less
More and more businesses are coping with digital marketing trends nowadays, especially on social media. However, there are still fewer business owners that include Snapchat marketing in their campaigns. Because as we are all aware, most of them are lurking on Facebook, Instagram, Twitter, and even Pinterest. So, undoubtedly, the competitions on these popular platforms are higher than expected.
Contrary, even though Snapchat is becoming more popular among brands lately, the competition here is still less compared to other platforms. And that is a great advantage if you start marketing your products on Snapchat now.
The platform is Unique
As we know, social media platforms have common features, but Snapchat is a lot more different and unique from others. So, utilizing Snapchat marketing can offer your brand endless opportunities. You’ll be able to use its unique features that can help your brand reach new audience.
Snapchat can Help you Reach New Audience
Leveraging Snapchat is perfect for you if you have products that also appeal to most millennials, but you are having difficulty in connecting with them on other platforms. You can utilize the powerful tools and features of Snapchat to attract new audience and help grow your brand reach and awareness.
Powerful Ways to Use Snapchat for Business in 2021
Nowadays, one of the best possible ways to market your brand and business is taking advantage of social media marketing. And it is helpful to include one or more social media platforms to market your products to gain a wider reach.
Therefore, it is a great idea to use Snapchat aside from your other social media accounts to cater audiences that are actively using the platform.
Boost Audience Reach by Cross-promoting content
Like with other social media platforms, you first need to gain followers for you to have a wider audience, and the best way to do that on Snapchat is through cross-promotion.
Leverage your other social media accounts to promote your content on Snapchat. Let your audience on Facebook, Instagram, and Twitter know that you are giving them interesting content on Snapchat.
Try to entice them with content that will encourage them to view your post on the new platform. However, you need to ensure that you haven’t posted the same content on other sites to make them curious about it when you post it on Snapchat.
Use and Create Interactive Filters to Increase Engagement
Snapchat is all about fun filters or lenses, so using them to represent your brand is one of the ways to attract followers. You can also create one of these interactive Snapchat filters for your audience to use them.
You should also take note of using geofilters to create contents that include your business or location. Geofilters are usually famous for restaurant and store owners to get more exposure.
When users add these location-specific filters and share them with their followers, there is a big chance that their fans will also check out your brand. However, creating branded geofilters needs investment that will depend on the range of the promotion.
Use Snapchat to Drive Traffic to Your Website
Snapchat recently added a new feature where users can include links to their Snaps. You can navigate this tool to drive traffic to your website or to link your products. And one way to get them to click your Snaps is to entice your target audience with deals and offers.
Optimize Paid Snapchat Advertising
Like any other social media site, making use of paid promotions is worth optimizing.
So, using Snapchat ads will help you target a wider audience.
What are the types of Snapchat Ads that you can optimize?
If one of your marketing goals is to increase sales, you can optimize this collection Ads. Using these shoppable ads, you will have the opportunity to link your products so that users can make in-app purchases.
Sponsored Filters and Lenses
Creating branded filters and lenses is also one of Snapchat’s Advertising features.
When you invest in sponsored filters and lenses, Snapchat will distribute them to your target audience– depending on your budget. Investing in this kind of ads will boost your engagement rate and even reach more target audience.
Like with other social media sites, Snapchat also has its story ads, which you can optimize by creating 3-20 images or video ads. You can usually see these types of ads in Snapchat’s Discover section.
If you’re just starting out on Snapchat and your target audience are mostly users of the platform, it is worth adding commercial ads to your marketing strategies. These are great for your brand to get exposed and gain followers.
Commercial ads are those ads that you can’t usually skip for at least 6 seconds. These are like the usual ads that we encounter on most social media sites.
Snapchat may not be the most popular social media platform when it comes to marketing brands and products, it is still worth trying. Combining these ways with effective Snapchat marketing strategies will surely be helpful for your business to grow.